Self Made Is a Myth: How Business Owners Get Out of the Day-to-Day and Scale

Bill Moore has been married to Susie for 36 years. He has two sons, Taylor and Kyle, who are married to Shelby and Rachael, respectively, and have five children. They all live in Carmel and are members of College Park Church.

Bill graduated from University of Wisconsin in 1984 with a BS in Chemical Engineering. He worked for Procter & Gamble for five years doing consumer research on disposable diapers.

Bill left P&G and founded PacMoore a food ingredient company that he ran for 32 years. PacMoore produced ingredients for fortune 500 food manufacturers from three manufacturing sites. He sold the company in 2021.

Bill started and ran a Bible Study Fellowship class as the Teaching Leader in Tinley Park, Illinois in 2001. The class reached full size after three years with 450 men and 120 children. Bill handed off the class in 2009. He then worked in east Africa to bring Jesus through a business as mission model from 2009 through 2015.

Bill is currently the CEO of Heart of a Man which he and his sons founded in 2019 to help rebuild the American family one man at a time. They have an office in Carmel, Indiana and work full time coaching men through 1:1 , group processing, large Bible study groups, intimate man night events, and conferences.

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Steve Shoultz was born and raised in a small town in Illinois. He has resided in Noblesville, IN for the last 32 years with his wife, Emily, and four children: Sara and family live in Sacramento, Mark and family live in Noblesville as does daughter Kayla and family. The youngest Doug, has recently relocated to Sacramento. He and his wife enjoy spending time with their 9 grandchildren.

Steve started in Personal lines sales with Liberty Mutual in 1983 in Phoenix, AZ. Liberty Mutual transferred him to Indianapolis as a sales manager in 1991. From there he learned the commercial lines side of the business with Federated and Sentry Insurance. He worked three years with one of the states largest independent insurance agencies prior to opening PRM in August of 2005.

PRM has grown to 17 employees with three different locations: Fishers, South bend, and Columbus. Their concentration of business is 60% personal lines and 40% commercial lines. They work with their clients to build better risk solutions to maximize their coverage with the most efficient premium expense. Most people do not stop to think their their total insurance cost is the premium plus the deductible PLUS any uncovered losses. PRM focuses on the Pillow Test to make sure they have recommended the proper coverage for their clients.

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Aaron Christy is the founder of *[Indy Roof and Restoration] https://indyroofandrestoration.com* — Indianapolis’ trusted experts in **roof repair**, **roof replacement**, **storm damage restoration**, **siding**, **gutters**, and **exterior painting**. For years, Aaron has helped homeowners protect their most valuable asset with fast, professional service and unmatched customer care.

🏠 Need a new roof or storm damage repair? *Schedule your FREE, no-obligation inspection today:* [https://indyroofandrestoration.com] https://indyroofandrestoration.com

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Jerry has lived in the Indy area just about all his life with the exception of a few years in Chicago and Minneapolis. Jerry graduated from IU in 1971. After graduation he waited tables and bartended for awhile. This time was the best sales training anyone could have! From there he was a trip director for a couple travel agencies taking groups to Europe, Mexico, The Caribbean Hawaii, and parts of the US. After that I got married had 4 kids and in the meantime got serious about my professions and there were a quite a few.

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Rachel Priddy was born in Indianapolis as the second of 4 kids. She grew up with her family often talking about her determination and strong-willed nature. After falling in love with chemistry and inspired by her high school chemistry teacher, she decided not to major in flute but studied Food Science and minored in German at Purdue University.

She began her corporate career in technical sales after working in research and development labs in the flavor industry. She called on customers such as Goose Island, Sam Adams, Coca-Cola, Starbucks, Red Gold, Fage, and more. She had two daughters and briefly transitioned to working in the personal care segment in technical sales calling on brands like Bath and Body Works and Jergens before deciding to go into business for herself and open a coffee shop.

She now operates Rose & Lois coffee company and is growing her fleet of mobile espresso bars bringing Rose & Lois's beloved craft beverages to markets, events, schools, and workplaces across Central Indiana. With a deep commitment to the community, each mobile unit proudly features locally roasted coffee, seasonal favorites, and fun flavor infusions—designed to fuel you for all things work. play. espresso.

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The founder of an aggressively forward-thinking, woman-owned employee benefits startup, Lydia Clark has a 20-year reputation for being a trailblazer in the benefits field, delivering unmatched cost containment, unrivaled transparency, and an unquestioned others-minded approach to the dollar-focused (oftentimes to the point of abuse) insurance industry.

Having been inducted into the Alpha Chi National Honor Society and then passing the CPA exam straight out of college, Lydia dedicated her efforts to protecting insurance clients from the onset of her career by rolling up her sleeves and diving into internal audit and compliance for major insurance carriers nationwide. She has held multiple industry designations showcasing her expertise and her "protect the public first" career approach.

"I was raised to value CHARACTER ABOVE ALL, and have intentionally worked at honoring those roots since I started my insurance career straight out of college some thirty years ago.

As a soft, faith-forward personality in a hardcore industry, I have tried to lead from a position of reliable others mindedness, respectful collaboration, and integrity at all costs. I'm proud to say that Integrity Benefit Partners has historically enjoyed explosive growth from this business approach."

Lydia is a transplant from Florida, a natural mom to two girls and a bonus mom to 4 others, including a sister and brother from Guatemala and two young fellas that came as a God-sent package deal with husband of 5 months, Nate. She is currently pursuing her Master's in Psychology in preparation for her "second mountain" legacy work.

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Steve Hall spent his early years in Massachusetts before moving with his family to Atlanta in the mid-'90s. Following high school, Steve graduated from the School of Hotel Administration at Cornell University in 2006. After working at a Finger Lakes winery during his undergraduate years, Steve followed his passion for wine and began his career with E&J Gallo after graduation, selling wine in Boston and Chicago. Steve's career then took a slight pivot into the tech world before he enrolled at Case Western Reserve University in Cleveland, Ohio, to obtain his MBA. After completing graduate school in 2011, Steve moved with his wife Tasha to Indianapolis, where Tasha had grown up.

In the years following, Steve led a team of marketing professionals as the Director of Customer Acquisition for One Click Ventures in Greenwood, Indiana, before co-founding Tinker Coffee with his brother-in-law Jeff Johnson in 2014. Tinker Coffee has experienced steady and profitable growth in its first 10 years of business, and now operates 7 cafes in the greater Indianapolis area along with robust wholesale, e-commerce, catering, and technical services departments. In 2022, Food & Wine Magazine named Tinker Coffee the "Best Coffee in Indiana," and the company continues to pursue excellence by staying true to its founding mission: creating extraordinary coffee experiences that educate, inspire, and bring people together.

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Serving not-for-profit institutions with mission-based, cause-related communication campaigns and initiatives.

A nationally recognized producer, television and radio executive, Lou Pierce is the founder and President of Big Idea Company, which serves the Public Relations needs of organizations, companies and government organizations throughout the American Midwest.

As a writer and director of documentary films, commercials, corporate videos, broadcast news features, public relations campaigns and initiatives, Pierce has earned 22 Emmy Award nominations and 6 Emmy Awards.

His career in Public Relations began in college when he started working for the radio and television stations owned by The University of Notre Dame. Over the next 25 years he held positions in nearly every department and division of the company.

As a regular contributor to several NBC Television Network programs, including NBC News and The Today Show, his work was often shared and then broadcast by PBS, CNN and overseas news channels in the United Kingdom, Australia, South America and Israel.

Pierce has received more than 400 professional awards, including leadership awards for service to his community from the South Bend City Council and the Chamber of Commerce.

As a speaker, he has appeared several times at the annual Children’s Miracle Network convention, the national distributor’s conventions in San Francisco and Chicago and a host of local groups and organizations.

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From the very beginning, Jacob Nolley was an innovator and entrepreneur. From his first business venture at the age of 5, providing lawn care services to his neighbors, to building out technical automations to help trades workers succeed, he has never stopped finding ways to help those around him in new and exciting ways.

While he was working as a dispatcher for a family-owned HVAC company, he began to see the gaps that exist between the CRM systems most trades businesses use and the actual needs of his company. Jacob spent hours watching lectures on coding and taught himself how to build software and develop much-needed automations that would help him to complete day-to-day tasks more efficiently and effectively, as well as streamline the processes of others at the company. He realized what the trades business needed most: software that would save countless hours of a business owner’s time by integrating with their CRM and automating processes that could be performed digitally instead of manually.

This was the genesis of The Graphite Lab. Founded with a vision to transform the service trades industry through digital innovation, Jacob and his team have developed a toolbox of AI and automation microservices that seamlessly integrate with existing CRMs, revolutionizing how service trades manage their operations and engage with customers. To find out more, head over to https://www.thegraphitelab.com to find ways you can elevate your business with the help of functional AI.

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Matt Sheldon is originally from the south suburbs of Chicago and now lives in South Bend, Indiana, with his wife Abbey and their three dogs. He’s the founder of three businesses: Irish Management, Gameday Your Way, and Connect 574. His work spans short-term rental management, premium gameday hospitality, and community-focused event networking — all designed to enhance how people experience the South Bend region.

With a background in operations and team leadership, Matt has grown Irish Management into the largest short-term rental company in the area and scaled Gameday Your Way to serve fans at major venues like Notre Dame and Soldier Field. Through Connect 574, he’s helping retain local talent and strengthen community ties through intentional networking events. Matt brings a real-world, entrepreneurial mindset to everything he does and is passionate about building systems that scale, teams that thrive, and experiences that leave a lasting impact. Learn more at https://irishmgmt.com https://gamedayyourway.com https://connect574.com

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