Self Made Is a Myth: How Business Owners Get Out of the Day-to-Day and Scale

Brad Murray's story begins in Covington, Indiana, where he was born and raised. Growing up in a household with a father who worked shifts in a factory and a mother who was a school teacher, Brad developed an early understanding of hard work and community.

In 1999, he made the move to Indianapolis to attend Purdue Indianapolis. A few years later, in 2002, he married his high school sweetheart, Jen. Their family grew significantly in 2007 with the arrival of their quadruplet sons, Henry, Brooks, Clark, and Isaac, followed by another son, Hudson, in 2016.

Brad initially spent six years working in Civil Engineering as a CAD tech at Woolpert. When the opportunity arose in 2009 after a layoff, he decided to venture out and start his own business. Over time, and through some name changes, this endeavor evolved into what is now Inspire Website Design, which he co-owns with his business partner, Wade Danforth. At Inspire Website Design, the focus is on collaborating with clients to develop custom website solutions, helping them enhance their online presence, attract more visitors through search, and convert those visitors into sales.

A significant step in their journey came in 2020 with the acquisition of Scale Squad, a company providing white-label website development and hosting services. Since then, the hosting footprint for Scale Squad has expanded from around 800 websites to 1300. The team has also grown, with five members based in the US and eleven in the Philippines. Scale Squad's aim is to support other website design agencies across the US by offering wholesale pricing for website builds and hosting, allowing them to serve their clients efficiently and profitably

Brad is always open to connecting with organizations to discuss their digital marketing needs. He offers a free 30-minute online marketing strategy session, which you can arrange via his Calendly link. Schedule your free strategy session with Brad here: https://calendly.com/brad-schedule/1-...

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Ron Cram is moved to Indiana as a boy where he met his wife, Lauren in middle school. They started dating in high school and have been married for 36 years with 2 boy ages 32 and 29 and 2 grandsons.

Ron spent his early career as a physical therapist growing a business from $3M a year company to $15M a year across 5 states. After much success with his first company he sold his interest and started Rehab Strategies, a therapy contract management company in 2006. in 2010, Ron realized with changes to Medicare that there was a need for therapists to be available for short term assignments in nursing homes. That is when he started Staffing Strategies, a short term staffing company concentrating on Physical, Occupational and Speech Therapy.

After a 20+ year career working in nursing homes Ron and his partners decided it was time to own their own nursing home and bought their first facility in Muncie, IN in 2018. Since that time, they have added 4 more facilities under their operating company, Care Strategies. Collectively the companies are under the umbrella The Strategies and employ over 500 people.

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Glenn was born in Riverside CA and went to high school in Barstow CA. There is not a lot happening in Barstow, so Glenn found his way to the University of Utah and graduated with a BS degree in “Behavioral Science and Health”. Glenn wanted to be a hospital administrator when he grew up, but ended up practicing Real Estate in the MultiFamily space.

Glenn has a daughter named Morgan and she and her husband has 3 children. Glenn’s son Chaz and his wife just had their first child.

Glenn went from being a maintenance man at an apartment complex to owning over 7,000 apartment units and has shared his success story and his failures in his best seller booked, “maintenance man to millionaire”.

Glenn lives in Austin Texas, loves to bow hunt and ride his road bike.

Glenn & Mike own Obsidian Capital together and own assets in Dallas Texas, San Antonio, Fort Worth, Austin, Birmingham AL, Kentucky and Utah.

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Rebecca is the founder and CEO of RED66 Marketing. The RED comes from her bold hair. And, the 66 was her jersey number when she was the first girl to play football at 8 years old. Before starting her firm, Rebecca worked for leading branding and marketing agencies which exposed her to working with national brands, new brands and product launches, and emerging technologies in web application development and search engine marketing.

She is a self-proclaimed #MarketingNerd. She brings more than 20 years of experience in marketing, working with various clients and industries.. She always enjoys talking about ways business challenges can be solved with strategic marketing.

RED66 Marketing delivers comprehensive marketing and brand strategy development, marketing plans as well as the execution of client strategies with monthly reporting and accountability to them and their sales teams. The core of the work includes website development, SEO/SEM, lead generation, sales enablement and CRM work for marketing automation.

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Cody Pittman was born and raised in Carmel, IN. Married for 10 years to wife Mary with 2 kids Nora and Charlie. After graduating from Miami University in Ohio, Cody lived and worked in Chongqing (China), Santiago (Chile), and San Francisco (California) before moving back to Indiana in 2019.

While in San Francisco, Cody was the Director of Marketing for a digital marketing firm working on campaigns for startups like Drone Deploy and CrowdMed and brands like Budweiser, Mercedes, and Milk-bone.

Cody is now the CEO of a healthcare Saas company Duett, which helps social workers refer their clients to home and community-based services. On the weekend you can find Cody with his kids or helping his wife with her company Average Athlete.

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Mark Clausman, President of the Sterlyn Group, Inc, formed the company in 2001. Headquartered in Central Indiana, The Sterlyn Group specializes in providing information security professional services for clients in a wide variety of industries including health care, financial, education, law firms, manufacturing, government, defense and military, aerospace, telecommunications and the entertainment industry.

Clausman’s career path includes serving as Manager of Data Communications for Indiana University-Purdue University Indianapolis (IUPUI), Manager of Technology Systems for Polygram Records in Los Angeles, and Systems Engineer/Account Manager for Nortel Networks.

His significant accomplishments include developing the computer support program for the Indiana University-Purdue University (IUPUI) campus; designing the communications system for the Polygram North American Operations Center; developing technology systems for A&M Records and Motown Records; deploying an innovative implementation of fiber optics for the Charlie Chaplin Studio Historic Landmark in Hollywood, and attainment of the Nortel Networks Circle of Excellence Award.

Notable security projects include the National Collegiate Athletic Association (NCAA); the Indiana Department of Education; the Metropolitan Indianapolis Board of Realtors (MIBOR); Australian Gold; Notre Dame, Michelin North America; Lockhead Martin; and the Department of Defense.

In addition to earning a Bachelor of Science degree from Purdue University, Clausman holds several leadership roles with professional technology groups and associations, including Security Chair of the Indiana Security & Privacy Network—a consortium that addresses security and privacy best practices for Indiana-based health care organizations; contributor on the subject of Indiana security and privacy regulations to Biz Voice, published by the Indiana Chamber of Commerce; past chair of the Indiana HIPAA Workgroup, and instructor for computer courses and security awareness classes at IUPUI.

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Erin Smith, is co-owner of Spotlight Strategies, a premier promotional products marketing company specializing in print, apparel, promotional product and signs in central Indiana. With revenue exceeding $2.3 million, Spotlight ranks in the top 1% of women-owned businesses in the USA.

Erin's strong commitment to Hoosier values and business would lead you to believe she is a native of Indiana. Her impact and influence has been remarkable in the 23 years she has called central Indiana her home.

An accomplished health care administrator turned business owner, Erin brings rare behavioral expertise to the world of small business. With a Master’s degree in social work, and a thriving business she is a sought after advisor, coach and mentor to many of Indiana’s small business owners and support associations. Erin demonstrates unwavering commitment and facilitates profitability to any organization to which she directs her time and talent, and is successful in motivating and empowering people whether supporting a cause or building a company.

Erin’s passion invigorates those who join her and encourages them to believe they can achieve impressive goals. Individuals are eager to serve with Smith because they know she will not waste their time or energy in unproductive pursuits. Her leadership has been recognized through several awards including: NAWBO Indianapolis Member of the Year, Indy’s Best & Brightest, the Ernie G. Mishler Award for community service, Greenwood Chamber Salute Award and Sertoma Service to Mankind Award. Her leadership was also instrumental in creating an annual scholarship for women in business, through the Women’s Leadership Fund.

Outside of Spotlight Strategies, she and her business partner, Susan McCarty own a real estate holdings company as well as a non-profit, Pay it Forward Johnson County which hosts Rock the Block Run with a 5K and 10K walk/run and Kid’s Run every April which raises money for local non-profits serving children and families in Johnson County. 2025 will mark the 10th year for the race with over $250 million dollars given back.

Currently, Erin serves as the President of the Indianapolis Rotary Foundation and is a proud Rotarian and Paul Harris Fellow of over 15 years. She serves on the University Of Indianapolis School Of Business Advisory Board and the Central Indiana Police Foundation (past Board Chair). Erin finds enjoyment working out and exploring new adventures from discovering new restaurants to traveling abroad. Erin also volunteer teaches boot-camp classes at the Community Life Center, a part of Mount Pleasant Christian Church, where she is a member. She is also very proud of her adult sons who have earned careers as a pilot and an electrician.

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Meet John – a family man with three awesome kids, partnered for life with his amazing wife, Jenny. When he's not immersed in the world of lighting, you'll find John unleashing his inner sports enthusiast, reveling in the thrill of an active lifestyle. Beyond the field, he channels his passion into making a difference as the co-leader of his congressional district at Bread 4 the World, a hunger advocacy group.

LED Indy started off with a sole focus on lighting upgrades and energy efficiency but has grown into a three tiered contractor providing electrical, data, and technology services, working with businesses all across the country.

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Matt Hunsberger was born and raised in northern Indiana. He and his wife Megan have been married 23 years and live in Indiana with their 6 kids. Matt was raised by blue collar parents that taught him that faith in God and hard work would make him successful. He has been a high school and college basketball coach for the last 24 years. Matt has a business degree in Organizational Management with a minor in Business Ethics and he also holds a pastoral degree.

Matt's background is diverse having worked as a plumber, steel fabricator, coach/teacher, salesmen, inventor and now an entrepreneur & CEO of SprinkGUARD, a multi-million dollar company. In 2009, while coaching at Holy Cross college, Matt invented an industrial strength fire sprinkler head guard. In addition to his role as CEO of SprinkGUARD, Matt is passionate about helping others achieve their God-given purpose in life. Matt does this through personal mentoring, team motivational talks and public speaking. You can learn more about Matt by visiting his website, https://coachhuns.com

Kaitlyn Hodges brings 9 years of dynamic experience in the marketing industry to her role as Vice President at Collective Alternative. With a proven track record of driving growth and innovation, Kaitlyn leads the marketing team with a strategic vision and an unwavering commitment to excellence.

Through her roles at Collective Alternative, she has been able to grow various skills, enhance strategic thinking and work hand-in-hand with her team to implement and execute innovative, successful projects. She’s also been able to create many relationships with media vendors and work hard to find the right formula that amplifies her clients’ messages while bringing in maximum results. Most importantly, she is committed to building relationships with every client and loves helping them achieve their goals and grow their business. We’re committed to crafting a marketing strategy that is custom-tailored to your business while creating a long-term, genuine relationship with you.

Their team of experts excels in crafting tailored marketing solutions that enhance brand visibility and drive engagement across various platforms. By prioritizing collaboration and staying ahead of industry trends, Collective Alternative has established itself as a key player in shaping the marketing landscape in Indianapolis and beyond.

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