Self Maid

Most cleaning business owners don’t fail because they lack effort, skill, or motivation. They fail because they rely on memory, good intentions, and “common sense” in a business that’s already too complex for that.

In this episode, I break down the key ideas from The Checklist Manifesto and explain why simple, boring systems are often the difference between chaos and consistency. From pilots flying complex aircraft to surgeons reducing complications and deaths, checklists have quietly become one of the most powerful tools in high-stakes industries.

I’ll show you how the same principles apply directly to cleaning businesses—why task checklists, pre-start checks, and job completion systems eliminate mistakes, reduce complaints, and make your business easier to scale. If you want fewer fires to put out, less reliance on trust, and more predictable results from your team, this episode will change how you think about systems forever.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Social media isn’t just about going viral anymore — it’s about being found.

In this episode, I break down the #1 growth hack I’m using in 2026 to grow my business without spending more on ads: Social Media SEO.

I explain how platforms like TikTok, Instagram, and YouTube are now functioning like search engines, why keywords matter more than hashtags, and how small changes to your captions, hooks, and spoken words can compound into serious inbound leads over time.

If you want your content working for you long after you post it — instead of dying in 24 hours — this episode will change how you think about social media completely.

Perfect for business owners who want more leads, more visibility, and more leverage from content they’re already creating.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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Everyone’s being told to automate their quotes.

Fewer people are asking whether it’s actually costing them trust, authority, and better clients.

In this episode, I explain why in-person quotes consistently close better than online quotes, why you — not your website — are the real product, and how convenience can quietly kill your conversion rate in a trust-based business like cleaning.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

Most cleaning business owners are obsessed with finding new clients...

But there’s a growth lever sitting right under your nose that almost no one uses properly: past clients.

In this episode, I break down why clients you cleaned for years ago aren’t “lost,” why most of the stories we tell ourselves about why they left are wrong, and why they won’t reach out again unless you put yourself back at the top of their consciousness.

We talk about reactivating old clients, how they quietly come back after five or six years, and how this becomes an entirely separate stream of business when you treat it deliberately instead of accidentally.

And if you’re new in business and thinking this doesn’t apply to you yet; this is actually the best time to learn it. Build the habit early, understand the principle now, and you’ll carry this growth lever with you for the next five, ten, or twenty years.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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From binge-watching nearly 2 seasons of The Kardashians on a long flight from Europe to a border security scare on the way home — this episode breaks down how to build a personal brand people trust, follow, and buy from. 

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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It’s the start of 2026, and before you set new goals or chase more motivation, it’s time for a reset. In this episode, I talk about why most people don’t change because nothing forces them to — and how raising your standards, eliminating drift, and operating with calm discipline can completely change the year ahead. If you want 2026 to be different, this is where it starts.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

What if I told you a single $10 decision could double your profit — without more clients, more ads, or more hours?

In this episode of Self Maid, I break down why increasing your price by just $10 can have a massive impact on your net profit, even if you lose clients. I walk through the real numbers, the mindset blocks that stop business owners from raising prices, and why staying busy is not the same as being profitable.

If you’re working hard but the profit doesn’t feel worth it, this episode will change how you think about pricing.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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Episode 100 of Self Maid is a very special one for me.

Before any of the businesses, before the growth, before the success — Mal Emery was my first mentor in business. Before he retired from coaching, I was fortunate enough to be one of his last coaching students, and the lessons he shared with me early on shaped the way I think about leadership, business, and life to this day.

Sitting down to interview Mal now feels like a true full circle moment. To go from student to business owner, and now to host him on the podcast after building something I’m proud of, is something I don’t take lightly.

Last year, Mal also brought me up on stage at his big reunion event on the Gold Coast to speak about my journey and the success I’ve had; a moment I’ll never forget and one I’m incredibly grateful for.

This episode is about mentorship, legacy, discipline, and what it really means to play the long game in business. It’s also a moment of reflection and gratitude; for Mal, for the Self Maid community, and for everyone who’s been part of the journey to 100 episodes.

Thank you for listening, for supporting the show, and for being part of the ride.

Here’s to the next 100.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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In this episode, I kick things off with some excitement about next week’s milestone Episode 100 featuring one of Australia’s sharpest business minds, Mal Emery. Then we dive into a mindset shift that every entrepreneur needs to hear: your circle is either pulling you forward or holding you back.

In a world full of distraction, indulgence, and average standards, proximity has never mattered more. The people you surround yourself with shape your discipline, your ambition, your habits, and ultimately the trajectory of your business. If you want a bigger life, you need to put yourself in bigger rooms.

Today we talk about the power of upgrading your environment, letting go of relationships that limit you, and intentionally choosing a circle that raises your standards instead of lowering them.

Proximity is power — and your future depends on who you allow close.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

It's been a minute... but I'm back! Did you miss me? Probs not. Anyway, let's have a quick catch-up because a lot has happened. We won 6 awards at the  business awards including Business of the Year, I went to the TikTok awards, and I've been busy creating new and improved systems in my business.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)