Self Maid

Hey folks! I'm in Sydney for some TV filming, and my good friend Hunter Collingwood (owner of a window cleaning business in Sunshine Coast) has joined me for a brief chat. Tune in!

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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I was on The Morning Show on Channel 7 again last week!

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Business is tough.

All the years where you’re working harder than ever, sacrificing constantly, doubting yourself, and wondering if any of it is actually paying off yet... while everyone around you seems to be progressing faster in “normal” life.

In this episode, I break down why entrepreneurship operates on delayed gratification, why comparison destroys so many business owners, and how learning to survive the uncomfortable middle is often what separates the people who eventually win from the people who quit too early.

Because most people don’t fail from lack of potential.

They fail because they couldn’t tolerate the gap between starting and winning long enough.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Most business owners overcomplicate growth, but the biggest shift I’ve had is simple: stop judging individual outcomes and start understanding the math behind them.

In this episode, I break down how I went from getting frustrated over bad hires, no-show leads, and “wasted” time… to seeing all of it as part of a predictable system. Once you understand your conversion rates and cost per outcome, everything changes. You stop reacting emotionally and start making decisions like an operator.

I walk through real examples from hiring and lead generation, showing how what looks like failure in the moment is often just the price you pay to land the right employee or the right client. When you zoom out, the numbers tell a completely different story.

If you’ve ever felt like you’re wasting money, time, or effort in your business, this episode will recalibrate how you think about it, and help you execute with a lot more confidence.

You’re not wasting time or money... you’re buying results.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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If your business still relies on you to function, this is the framework that helps you change that.

In this episode, I break down the DILO (Day in the Life Of) Audit — and how to use it to systematically build a management team that can run your business without you.

We go into how to:

•  Break down your role into transferable tasks 
•  Identify what should be delegated, automated, or removed 
•  Turn real work into SOPs and structured responsibilities 
•  Create clear pathways for team members to step into leadership roles 
•  Build a management layer that takes ownership of operations 

If you want to step back, scale up, and create a team that runs the day-to-day without you, this is where it starts.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
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In this episode, I break down a decision that most business owners avoid... raising prices and letting clients go, right in the middle of a cost of living crisis.

With more clients cancelling, pushing back on quotes, and being more price-sensitive than ever, it would seem like the worst possible time to increase prices. But we did it anyway.

I talk through why being in demand is actually a signal that you’re underpriced, how we identified and culled our bottom 10% of clients, and the real impact that had on profitability, operations, and team morale.

I also go into the numbers behind how small price increases can dramatically shift your margins, and why not all revenue is worth keeping.

Plus a few life and business updates along the way.

If you’ve been feeling the pressure of the current market and wondering whether to hold, discount, or push forward, this episode will give you a different perspective.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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In this episode, I break down a mistake I see a lot of business owners make...

Trying to build perfect systems way too early!

When you’re growing, everything is changing. Your team is evolving, your service is improving, and your operations are constantly shifting. So when you invest hours building detailed SOPs and rigid processes, you’re often just setting yourself up to rebuild them again and again.

Instead, I talk about the power of frameworks.

Frameworks give your team direction without boxing them in. They create standards, not scripts. And most importantly, they allow people to think, adapt, and grow into their roles, which is exactly what you need if you want to scale.

I also walk through practical examples from my own business, showing the difference between a framework and a step-by-step process, and when each approach actually makes sense.

If you feel like you’re constantly rewriting systems or your team relies too heavily on being told what to do, this episode will shift how you think about building your business.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
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AI is everywhere right now. Every industry is being told it’s about to be disrupted — and the cleaning industry is no exception.

But will AI actually replace cleaners?

In this episode, I break down the reality behind the hype. We’ll look at why robots and automation are unlikely to replace human cleaners anytime soon, the economic and practical limitations of cleaning robots, and why the physical nature of cleaning makes it one of the hardest jobs to automate.

I also discuss the real role AI will play in service businesses. Large language models are powerful tools, but they mostly aggregate existing information and give you the average answer. If you rely on AI for thinking, you risk becoming average. The real advantage comes from human creativity, ideas, and strategic thinking — using AI to accelerate execution, not replace it.

If you run a cleaning business (or any service business), this episode will help you understand where AI will actually matter... and where it won’t.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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Most cleaning business owners assume their clients are happy.

Until they cancel.

In this episode, I break down why assuming your clients are "happy" is one of the biggest operational mistakes you can make, and how to install a simple, low-friction client satisfaction system using a 1–10 scoring model (Net Promoter style).

You’ll learn:

• What Net Promoter Score actually is (and how to use it properly)
• The exact 1–10 questions you should be sending to clients
• How to catch problems before they turn into cancellations
• How to turn high scores into Google reviews automatically
• How to use satisfaction data to improve team performance

The goal isn’t to collect compliments.
 It’s to reduce churn, protect your reputation, and build a cleaning business that scales on systems — not assumptions.

If you’re not measuring client happiness, you’re guessing.

And guessing doesn’t scale.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
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Everyone talks about Google Ads, SEO, and automation when it comes to winning commercial cleaning contracts.

But the most successful cleaning companies aren’t relying on just digital leads.

In this episode, I break down the two underrated strategies that consistently win commercial work — and they’re not what most people expect.

We’re talking about:

• Physically walking into businesses and creating opportunities instead of waiting for them
• Leveraging referrals, networks, and proximity to decision-makers
• Why commercial contracts are often won offline, not online
• How to approach businesses without sounding desperate or salesy
• The simple scripts and mindset shifts that make this work

If you want larger, more stable commercial contracts instead of constantly chasing residential leads, this episode will show you where the real opportunities are hiding.

Stop waiting for leads.

Start creating them.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)