Self Maid

You can't grow past a certain point if you don't know your numbers inside out. I've met owners turning over seven figures who still can't tell you where their profit comes from. In this episode, I work back through pricing, wages and expenses, step by step, until the numbers finally make sense. Plus, why the biggest problems in your business usually come from something surprisingly simple.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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If you go to the gym hard for two weeks straight, you will see nothing. No change at all. And that's exactly the point where most people decide it isn't working and go back to what they were doing. It took me three months to get the first customer in my cleaning business. Three months of doing the work with zero feedback,  and the moment that first one landed, the floodgates opened in my brain. That's the loop almost nobody survives long enough to get into, and in this episode I break down why, and what gets you through the part where nothing is rewarding you yet.

I open the episode with the most Black Mirror thing I've seen all year: a research team spent 10 years mapping a fruit fly's brain and uploaded it to the internet as a downloadable software. Stick with me now!!!

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
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The balance you're chasing doesn't exist. Here's what to do instead. Plus, I break down how to create company values that actually mean something, work-life harmony over work-life balance, and the AI operating system running my life.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

Two people in my business started as cleaners. Today, they're managing both locations of my company.

In this episode, I share what that journey looked like, the qualities that made them stand out, and why I've become such a big believer in developing leaders from within your own team.

We talk loyalty, culture, leadership potential, institutional knowledge and why the best person for your next management position might not have “manager” anywhere on their résumé yet.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
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I'm back from Spain, and the business ran fine without me. Two locations, 70+ staff, multiple six figures a month... and I wasn't in it. It's a pretty amazing feeling!

The coaching program I teased in episode 122 is here. The waitlist is now open at selfmaid.co — the Self Maid Academy for owners under $10K months, the Self Maid Mastermind for scaling past it.

Free to join the waitlist, no commitment. First access and the lowest price when doors open.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

Today on Self Maid, I'm chatting with two more of my Booked Out Cleaners members — Seb and David, cousins from Ecuador who run BCA Commercial Cleaning Services on the Gold Coast.

They moved to Australia young, started the business with no experience and English as their second language, and spent their first eight months so scared of losing clients that they stopped chasing new ones altogether. Then something shifted. In the last six months alone they've doubled the business from $250k to half a million a year in recurring revenue, with a team of seven.

We get into what actually broke it open: the $3,500 they paid to learn cold email (only to realise it was already sitting in my course), why they went all-in on commercial, and the moment they realised they'd been losing money the whole time. Seb and David are brutally honest about the ego, the scarcity mindset they had, and why blaming anyone but yourself keeps you stuck.

If you're an outsider building something in a market that isn't yours, or you're still charging what you're comfortable with instead of what you're worth, this one's for you.

Have a listen, and if it lands, share it with someone who needs to hear it.

You can follow them on Instagram here:

Sebastian: @sxbxsg

David: @hidavidgonzalez

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
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Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Tash, from Serene Clean in Canberra.

Tash was in a government admin job she knew she wouldn't last in when she came across my TikTok. She landed her first client by messaging strangers in local Facebook groups, then cleaned that house on her lunch break and logged back into her full-time job afterwards. 

Two and a half years later she's turning over a quarter of a million dollars a year with 60 clients and a team of six.

Whether you're stuck in a job you've already checked out of, or sitting on the hiring decision that scares you, Tash is refreshingly open about the doubt, the false starts, and the gut feeling she ignored once and never will again.

Have a listen, and if it lands, share it with someone who needs to hear it.

You can follow Tash on Instagram @serenecleancanberra

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Ash, from Advanced Commercial Cleaning, about 90 minutes outside Melbourne in rural Victoria.

Ash was bartending when a manager told him they couldn't find a good cleaner and that he'd probably be good at it. He got an ABN, took the shifts, and joined my coaching program in his first month of business.

A year and nine months later, he's approaching half a million dollars in recurring revenue off just 24 clients, with 12 contractors running the work, in a town most people would say is too small to build anything in.

In this episode, we get into the real story. The two days of walking into businesses that turned into 6-figures in recurring revenue, the hiring rule everyone told him never to break that's given him his best workers, and the chair that went through a client's wall on his second ever clean, and why owning up to it is still paying him back today.

Whether you're deciding between commercial and residential, or wondering how to win clients without spending a cent on ads, Ash is refreshingly open about the wins, the mistakes, and the six months where he was crying in the shower before any of it worked.

Have a listen, and if it lands, share it with someone who needs to hear it. 

You can follow Ash on Instagram @flashnorriss

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

Today on Self Maid, I'm chatting with another one of my Booked Out Cleaners members, Julian, from Dust Till Dawn Cleaning, up in the Adelaide Hills in South Australia.

Julian was studying nursing at uni and thinking about switching to a business degree, until he did the maths: three years of theory and a piece of paper, or three years of actually building something. He picked house cleaning because it was the one home service with real recurring revenue, and started from scratch at 21 in a town of 40,000 people he shares with the big franchises.

Twelve months later he's at $140K in recurring revenue, ranking number one locally on Google, and he signed his first employee's contract the morning we recorded this.

In this episode, we get into the real story. The letterbox drop that ate thousands of dollars and returned exactly one lead, the quote overhaul that took him from a 10% close rate to 40% in a single quarter, the free Google Maps scraping method that won him a mechanic shop, two accounting firms and a medical clinic, and the quarterly business health check he runs through AI that told him what to fix before he knew it was broken.

Whether you're in a small town wondering if there's enough work to go around, or you're stuck saying yes to every one-off job that walks through the door, Julian is refreshingly honest about the trial and error, the half of his revenue he burnt learning, and what it actually feels like to hire people twenty years older than you at twenty two.

Have a listen, and if it lands, share it with someone who needs to hear it.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)