Self Maid

In this episode, I talk about proactive marketing — not sitting around waiting for leads, but building systems that bring them to you over time.

I break down two long-term plays that every business owner should be thinking about: the Dream 100 strategy and building your newsletter and waitlist. They’re separate ideas, but they work beautifully together.

The Dream 100 is all about identifying your ideal clients, referral partners, and big opportunities — and finding ways to stay top-of-mind with them consistently. Meanwhile, your newsletter and waitlist are like a honeypot you build over time, so when you need new clients, you’ve already got a warm audience waiting.

Both are slow burns, but if you put in the effort now, they’ll compound into serious momentum later.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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 In this episode, I’m breaking down why people don’t actually buy your cleaning. They buy you. I’ll show you how to become the “attractive character” in your business so clients are drawn to your confidence, energy, and story before you even talk price. We’ll talk about how to show up with charisma, authenticity, and leadership, and how that can make your business magnetic. I’ll also explain how the Hero’s Journey applies to every cleaner turned business owner, and why being the main character in your story is what wins clients, followers, and fans. 

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

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Instagram link @jasoncleans (click me)
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In this episode, I talk about one of the most important concepts in business and in life; digging your well before you’re thirsty.

Too many business owners wait until they’re desperate for work before they start networking or building relationships. I’ve learned that the real game is played long before that. It’s about pouring goodwill into people. Real estate agents, NDIS coordinators, construction companies, medical centres, strata managers, and even your audience on social media. You give, give, give… and one day, when you finally need something, that goodwill comes back to you.

I share how I’ve built connections in the cleaning industry that paid off years later, the idea of the “relationship bank,” and why the most successful people never stop digging their well, even when business is booming.

If you want to build a brand and a network that lasts, this episode will shift how you think about relationships and trust in business.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

After years of helping cleaning business owners through my podcast, community, and courses, I’m finally opening up 1-on-1 coaching. In this episode, I break down why now is the right time, who it’s for, and what you can expect if we work together directly. More info to come.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

 In this episode I share how I made $93,000 in just one week from cold calling. My new receptionist picked up the phone, made 50 calls a day, and booked appointments that turned straight into revenue. I break down exactly how we did it, what worked, and how you can apply the same strategy in your own cleaning business. If you’ve been struggling to get consistent leads or want to see fast results, this is the episode for you. 

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

 Your business has a pulse—and it’s your clients who keep it beating. In this episode of Self Maid, We dive into why surveying your clients and following up consistently is the lifeline of a successful cleaning business. Discover why it’s always cheaper to keep a client than to chase a new one, how to ask the right questions to uncover hidden issues, and the simple follow-up habits that turn one-time customers into long-term advocates. Packed with real-world examples, practical strategies, and timeless quotes from business leaders, this episode will show you how to keep your finger on the pulse of your business—before there isn’t one. 

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

In this episode of Self Maid, I dive into one of my favourite proverbs: “He who asks is a fool for five minutes, but he who does not ask remains a fool forever.” We’ll talk about why so many of us are afraid to look silly, how embarrassment is really the price of growth, and why asking “stupid” questions is often the smartest move you can make. I’ll share stories from my own business journey where humbling myself and asking for help made all the difference, and how you can encourage the same mindset in your team.

If you’ve ever held back from speaking up because you didn’t want to look dumb, this episode will challenge that thinking and show you why a five-minute fool is always better than a forever fool.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

When I first hit $20k a month in my cleaning business, I thought I’d made it. A single gym contract worth $6,000 a month got me there — but then, without notice, they cancelled. Overnight, I had to let two staff go and my revenue dropped back down to $13k. That’s when I learned the hard way that relying on one big client can break your business.

In this episode, I share why you should never let a single client carry too much weight, how to celebrate the wins without depending on them, and what it means to grow so much bigger than your problems that losing even a $50k client doesn’t matter anymore.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

I used to think I couldn’t take time off until my business was “ready.” The problem is, it’s never really ready — unless you give yourself a reason to make it happen.

In this episode, I talk about why booking a holiday in advance can actually be one of the best business decisions you’ll ever make. When there’s a fixed date on the calendar, Parkinson’s Law kicks in — work expands to fill the time you give it. Suddenly, you’re forced to systemise, delegate, and get the important things done faster, because the countdown is on.

If you’ve been putting off a break until “someday,” this episode will show you how setting a deadline could be the key to finally creating a business that runs without you.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)

In this episode, I talk about the simple principle of delegation; how stepping back and letting others take on the work is the real key to growth. Instead of trying to do everything yourself, you create more freedom, more impact, and ultimately a stronger business by empowering others.

Join my coaching program to start/grow your cleaning business to $10K/mo and beyond: https://www.skool.com/selfmaidacademy

Follow Jason on social media to stay up to date.
Instagram link @jasoncleans (click me)
TikTok link @jason.cleans (click me)