In the latest episode of Gig Gab, you’ll catch Eric Jackson and Carlo Carluccio from Boston’s own Best Not Broken sharing their journey from cover band roots to rocking high-energy performances with a mix of originals and covers, including an unforgettable opening gig for Barry Goudreau’s Engine Room. They spill on mastering the art of self-promotion—think relentless social media engagement, eye-catching posters, and savvy online PR campaigns. It’s not just about music; it’s about creating a relatable product. So, dive deep into their strategies to build brand recognition, foster radio relationships, and keep the business side as sharp as their harmonies. Remember, always be performing.

Switching gears, the duo discusses the technical side of their shows, from managing setlists to incorporating tracks and clicks effectively—for them, just the drummer gets the click, no one else! They weave in crowd-pleasers like “Freebird” and “Don’t Fear The Reaper” alongside their hits like “Tell Me You Want Me,” creating a seamless blend that keeps the audience engaged (all while proving why the rhythm section is so crucial!).

Whether you’re navigating the challenges of promotion or the intricacies of performance management, take a leaf out of Best Not Broken’s playbook and keep the focus sharp: always be performing.

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