Self Publishing for Thought Leaders

Let’s delve into the art of integrating book marketing into your already packed executive lifestyle. Join me as I share smart strategies to maximize your book's reach without overwhelming your schedule.

Discover how to set realistic marketing goals aligned with your business objectives and create a minimalist marketing plan that prioritizes high-leverage activities. I'll guide you through the essentials of building a lean marketing team and how delegation and automation can free up your time for what you truly enjoy.

Explore high ROI activities like engaging speaking engagements and podcast guesting, and learn how to align with the host's audience for mutual promotional benefits. We'll also discuss internal marketing strategies that seamlessly weave book promotion into your current business activities.

Finally, I invite you to join a vibrant community of writers on Substack—a creative haven offering support and resources for aspiring authors. Remember, every bestselling author started their journey just like you. This episode is your first step in turning your publishing dreams into reality.

Don't forget to reach out if you need assistance with your book marketing efforts. Let's unlock the secrets to successful book promotion together. Keep writing, dreaming, and creating!

(00:20) Book Marketing Strategies for Busy Executives

(11:57) High ROI Marketing Activities for Executives

(22:35) Professional Publishing Community on Substack

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Welcome to this exciting episode where I guide you through transforming your book into a dynamic leadership coaching tool! Whether you're an aspiring author or already have a book, learn how to leverage your written work to enhance your coaching brand, establish credibility, and seamlessly convert readers into clients. Discover the strategic connections between books and coaching, and how to design your content with actionable exercises that foster coaching opportunities.

We'll dive into innovative marketing strategies, such as using QR codes to capture reader emails and utilizing AI tools like Claude to amplify your social media presence. I'll share the importance of a single, clear call to action to streamline your marketing efforts and effectively connect with potential clients. Plus, I'll introduce you to Substack—a creative haven for writers where you can connect, share, and grow.

Join me in this episode to unlock the full potential of your book, turning it into a cornerstone of your leadership coaching empire. Keep writing, dreaming, and creating—your book is ready to make waves!

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for Professionals

Episode 18

What is a Ghostwriter and When Should You Hire One?

In this episode, we demystify the world of ghostwriting and explore when it makes sense to bring in professional writing support. A ghostwriter is a professional writer who creates content under your name, capturing your voice, expertise, and unique perspective while remaining invisible to your audience. Unlike traditional content creators who build their own brands, ghostwriters are skilled chameleons who adapt their writing style to match yours perfectly, becoming an extension of your thought leadership rather than replacing it.

The decision to hire a ghostwriter typically stems from a common dilemma: you have valuable insights to share and a personal brand to build, but lack the time or writing expertise to consistently produce high-quality content. This situation is particularly common among busy executives, entrepreneurs, consultants, and subject matter experts who understand the importance of content marketing but struggle to maintain a regular publishing schedule. Other scenarios include preparing for major speaking engagements, launching thought leadership campaigns, or scaling content production across multiple platforms while maintaining consistency.

We dive deep into the key indicators that suggest you're ready for ghostwriting support, including having clear expertise and opinions to share, a defined target audience, and the budget to invest in professional writing services. The episode explores different types of ghostwriting arrangements, from occasional article support to comprehensive content strategies, and discusses how to evaluate whether you have enough material and perspective to sustain ongoing ghostwritten content. We also address common concerns about authenticity and how the best ghostwriting relationships actually help amplify your genuine voice rather than replace it.

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Join me as I sit down with the inspiring John Graham, author of the award-winning book "Running as Fast as I Can." John candidly shares his remarkable journey from facing 200 rejections from traditional publishers to creating his own independent publishing company, Don Quixote Press. His story is a testament to resilience and the power of storytelling over data, particularly when addressing societal issues and the need for second chances.

John's book, inspired by his experiences with his nonprofit, Good Samaritan Home, reflects the struggles of those seeking a fresh start. Despite initial setbacks, John found success through self-publishing, with strategic marketing on platforms like Amazon and TikTok, guided by a resourceful publicist. His narrative has not only captured the hearts of readers, earning 33 literary awards, but has also sparked meaningful conversations about second chances and societal change.

In our discussion, John offers valuable insights for aspiring authors, emphasizing perseverance and the importance of continually refining your craft. His mantra, "do it and redo it," is a powerful reminder that both writing and life require constant improvement. Whether you're navigating traditional publishing or exploring self-publishing avenues, John's journey provides a wealth of knowledge and inspiration. Tune in to discover how dedication and innovative thinking can transform obstacles into opportunities in the publishing world.

(00:20) - Finding a Traditional Publisher

(12:18) - Navigating the Publishing Industry

(18:27) - Self-Publishing and Marketing Insights

(25:49) - Author Experience and Book Marketing

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Check out John’s work on his website

Buy John’s book on Amazon

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for Professionals

Episode 16

The Psychology of Thought Leadership: Why Publishing Matters

Delve with me into the psychology of thought leadership and the pivotal role of publishing. Join me as we explore how becoming a published author can transform your professional identity and establish your authority in your field. We'll distinguish genuine thought leadership from self-promotion, emphasizing the power of offering unique insights over merely advertising services.

I’ll unpack the trust equation—credibility, reliability, intimacy, and self-orientation—and how these components are crucial for building a trusted reputation. Discover how writing can lead to cognitive clarity, personal growth, and innovative ideas. We'll also discuss the evolving landscape of information consumption, highlighting the rise of digital media alongside the timeless appeal of printed books.

I’ll also talk about the profound connections authors can create with readers through the personal touch of a signed book. As a special bonus, find out how you can join our exclusive founder's circle, gaining invaluable resources for aspiring self-publishers. Embrace the journey of writing and let your story shine in the world of thought leadership. Don't forget to hit the subscribe button and leave a review to enhance your chances of joining our community. Your book is waiting to be born—keep writing, dreaming, and creating!

(00:17) - Psychology of Thought Leadership and Publishing

(14:07) - The Power of Writing and Publishing

(23:15) - Book Promotion and Community Building

Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Delve with me into the psychology of thought leadership and the pivotal role of publishing. Join me as we explore how becoming a published author can transform your professional identity and establish your authority in your field. We'll distinguish genuine thought leadership from self-promotion, emphasizing the power of offering unique insights over merely advertising services.

I’ll unpack the trust equation—credibility, reliability, intimacy, and self-orientation—and how these components are crucial for building a trusted reputation. Discover how writing can lead to cognitive clarity, personal growth, and innovative ideas. We'll also discuss the evolving landscape of information consumption, highlighting the rise of digital media alongside the timeless appeal of printed books.

I’ll also talk about the profound connections authors can create with readers through the personal touch of a signed book. As a special bonus, find out how you can join our exclusive founder's circle, gaining invaluable resources for aspiring self-publishers. Embrace the journey of writing and let your story shine in the world of thought leadership. Don't forget to hit the subscribe button and leave a review to enhance your chances of joining our community. Your book is waiting to be born—keep writing, dreaming, and creating!

(00:17) - Psychology of Thought Leadership and Publishing

(14:07) - The Power of Writing and Publishing

(23:15) - Book Promotion and Community Building

Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Today we're diving into the art of audiobook narration with the talented Trenton Bennett, a seasoned voiceover artist and audiobook narrator. Trenton shares his inspiring journey, starting with his transformative experience at the ACX Audiobook Masterclass, which launched his successful career.

We discuss the importance of platforms like ACX for self-published authors aiming to reach wider audiences through audiobooks. We offer a detailed guide on how to claim rights and select narrators effectively. Trenton also shares the benefits of his dual membership in SAG-AFTRA, allowing him the flexibility to work on both union and non-union projects.

We tackle the advantages and challenges of digital formats over physical books, and why platforms like ACX and Audible prefer human narrators over AI. Trenton's insights highlight the irreplaceable emotional depth and connection that professional narrators provide.

For those considering a DIY approach to audiobook production, we explore the technical requirements and challenges involved, including the necessity of an acoustically treated space and maintaining sound quality. We also offer practical advice for authors on hiring narrators, from identifying the right voice to structuring auditions.

Join us as we uncover the secrets to creating exceptional audiobooks, enabling authors to focus on their true passion—writing and storytelling. Tune in for a wealth of knowledge that will elevate your audiobook projects to new heights.

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

To hear more from Trenton visit his website

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Today we're diving into part one of mastering niche market research for aspiring authors. This episode is packed with insights and strategies to help you understand your readers' demographics, assess market size, and perform effective competition analysis. Discover how to pinpoint your audience by age, gender, and preferences using tools like Publisher Rocket and Amazon searches. We'll also explore the best distribution channels, with Amazon standing out for its ease and cost-effectiveness.

I emphasize the importance of crafting a compelling book cover and using specific Instagram hashtags to reach your audience. You'll also learn about leveraging social media platforms to gauge reader interests and improve your marketing approach.

But that's not all! I invite you to join our upcoming Publishing for Professionals community, a creative sanctuary for aspiring authors. By subscribing to this podcast, you'll be the first to know when the community launches. As a founding member, you'll receive a special gift and gain access to a wealth of self-publishing resources. Keep writing, dreaming, and creating—your book is just waiting to be born!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Learn how to optimize your book’s success on Amazon with Publisher Rocket

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Today, we're embarking on an enlightening journey to transform your literary dreams into reality by focusing on your book's unique angle. We uncover the art of identifying your book's niche and how it can dramatically enhance your publishing efforts. Discover how defining your target audience and honing in on specific topics not only reduces competition but also strengthens your connection with readers. With a clear niche, you'll enjoy higher profit margins and simplified marketing strategies, positioning yourself as an expert by addressing audience pain points and maintaining a consistent brand identity.

We'll also explore practical strategies to leverage your niche effectively. Learn how to find unique angles within popular genres, understand market trends, and use tools like KDP Publisher Rocket to stand out in the crowded literary landscape. I’ll share insights on testing your content's appeal across platforms like Substack, LinkedIn, and Instagram.

Don't miss out on joining our upcoming writer community, a creative haven for aspiring and professional writers to connect and grow. Subscribe to our podcast for updates and exclusive perks for early members. Keep writing, dreaming, and creating with us!

(00:17) - Understanding Your Book Niche

(07:10) - Leveraging Your Book Niche

(17:34) - Join Our Writer Community Today

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Learn how to optimize your book’s success on Amazon with Publisher Rocket

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Today, I'm thrilled to guide you on transforming your book outline into a captivating first draft. This episode is packed with practical strategies to conquer writer's block and breathe life into your manuscript. Discover actionable tips like taking a refreshing walk or engaging in a brain dump to clear mental roadblocks and unleash your creativity.

Join me as I share my unique techniques for maintaining a professional tone and avoiding sparse writing. You'll learn how to seamlessly resume paused sections and ensure your writing process is both smooth and productive. I'll also provide tips for expanding thin sections to create a more cohesive and compelling draft.

We’ll explore ways to maintain momentum in your writing journey. I'll discuss the benefits of tracking daily progress, celebrating small wins, and using writing sprints to boost productivity. Plus, we'll delve into the importance of joining accountability groups to keep you on track with your goals.

Remember to keep your outline handy as a roadmap to your manuscript. Highlight completed sections and keep moving forward with confidence. I'm also excited to announce a new community for podcast listeners, offering author support and networking opportunities with fellow writers and thought leaders.

Don't forget to hit that follow button to stay updated on new episodes and community announcements. Let's transform your writing process and take your book from outline to polished manuscript together. Happy writing!

(01:02) Overcoming Writer’s Block

(05:20) Keeping Momentum When Writing Your Book

(09:17) The Benefits of Accountability Groups

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community!

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.