Self Publishing for Thought Leaders

Today we're diving deep into the world of personal branding for authors with the incredible Brandon Birkmeyer. As a former advertising executive for Coca-Cola and Apple, Brandon brings over 22 years of branding expertise to the table.Together we’ll explore how authors can intentionally shape their reputation and elevate their visibility using personal branding strategies.

Join us as Brandon distinguishes between personal and product branding, sharing invaluable tips for authors to enhance their presence across platforms like podcasts, blogs, and YouTube. We also discuss the significance of networking and understanding your target audience to tailor content that truly resonates.

Our conversation takes a practical turn as we delve into the self-publishing journey, highlighting the importance of balancing personal involvement and outsourcing tasks like editing and design. Discover how a professional book cover can make a significant impact and learn about the concept of a minimum viable product across different content forms.

Whether you're an aspiring author or a leader looking to strengthen your personal brand, this episode is packed with insights to inspire and guide you on your journey. Don't miss out on Brandon's expert advice and personal experiences that will empower you to craft a compelling and memorable author image. Tune in now and take the first step towards mastering your personal brand!

(00:18) - Strategic Personal Branding for Authors

(10:51) - Successful Networking and Author Branding

(20:02) - Designing a Professional Book Cover

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Learn more about Brandon’s brand at Brands On Brands

Purchase a copy of Brandon’s book Front and Center Leadership

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

I'm Lynn “Elikqitie” Smargis, your guide from Unicorn Publishing Company. Let’s explore how to transform your ideas into published works, focusing on maximizing your writing potential and productivity.

We'll delve into the art of using an outline to organize your thoughts and streamline your writing process. Whether you're a thought leader, executive, or speaker, you'll find invaluable strategies to navigate the chaos of daily life and keep your writing on track. Learn how to create a dedicated writing space and manage your manuscript efficiently, ensuring each chapter is easily accessible for editing.

For those with hectic schedules, hiring a ghostwriter can expedite your journey. We'll discuss how to find your nonfiction voice, maintain consistent flow, and make seamless transitions between chapters. Discover the benefits of color-coded organization and the flexibility to adjust your outline as your manuscript evolves.

I'll also share my expert tips on overcoming feelings of overwhelm and taking action to make your story shine. Whether you choose to embrace ghostwriting services or book a discovery session, I'm here to help ignite your storytelling potential.

Join me as we embark on this journey of mastering self-publishing. Don't forget to like, follow, or subscribe to stay updated with the latest insights and strategies. Let's transform your ideas into a compelling published work together!

(00:17) - Navigating Self-Publishing Process for Professionals

(09:29) - Organizing Your Writing Process for Success

(16:37) - Crafting Consistent Flow in Writing

(25:39) - Ghostwriting and Publishing Motivation

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Join other professionals in the Publishing for Professionals Community

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Actionable Strategies for Implementing Your Book Outline

Write, Edit, & Publish Podcast

Episode 09

I’m digging into the art of book outlining. Whether you're a tech enthusiast or a fan of traditional methods, there's a tool here to transform your storytelling journey. I explore digital giants like Scrivener and Plotter, which are perfect for those who love detailed scene organization and visual timelines. But beware, Scrivener's learning curve can be steep for beginners.

For those who prefer a hands-on approach, I’ll discuss the timeless charm of notebooks, index cards, and whiteboards. Unleash your creativity with an unlined Moleskine or orchestrate your narrative using color-coded Post-it notes. Each tool offers unique benefits, ensuring your outlining process aligns with your personal preferences and project needs.

I’ll also guide you through selecting the perfect outlining tool by considering your writing style, project complexity, budget, and collaboration needs. Whether you're crafting fiction or non-fiction, using a mix of digital and analog methods can be the key to success.

Ready to bring your book dreams to life? This episode not only inspires but equips you with the knowledge and resources to transform your ideas into a compelling first draft. Don't forget to explore the resources in the show notes and consider scheduling a discovery call for personalized guidance. Let's make your literary ambitions a reality, one outline at a time!

(00:13) Essential Tools for Book Outlining

(09:34) Organizing Tools for Book Outlining

(14:20) Choosing the Perfect Outlining Tool

(21:42) Transform Your Book Dreams Into Reality

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Creating Your Ideal Book Outline

Write, Edit, & Publish Podcast

Episode 08

Delve with me into the art of crafting the perfect book outline to bring your writing dreams to life in just 90 days. Whether you're a meticulous plotter or a spontaneous pantser, I've got you covered with strategies that cater to your unique writing style and help you align your book's voice with your target audience.

Let’s explore various outlining methods, from traditional outlines to mind maps, and discuss how to choose the one that suits your writing approach. I’ll also tackle common pitfalls like perfectionism and analysis paralysis, ensuring you stay on track and avoid getting bogged down by endless revisions.

Discover how to transform your book ideas into a clear and compelling structure, and hear real-life insights from discovery calls that can guide you in aligning your voice with your ideal readers. Flexibility is key, and I encourage you to remain open to new ideas and feedback to enhance your manuscript's value.

As your ghostwriting unicorn, I'm here to support you on this exciting journey from concept to publication. Don't let fear hold you back—take the leap and book a discovery call to fast-track your path to becoming a published author. With my personalized guidance, your manuscript can evolve from a mere idea to a polished product ready for the world in just 90 days.

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Crafting Stories Using Structured Outlines

Write, Edit, & Publish Podcast

Episode 07

Let’s explore the transformative power of book outlines. Think of outlines as your creative blueprint, akin to an architect's plans or a doctor's procedure. They provide a flexible roadmap that not only streamlines the writing process but also reduces the need for major revisions, enhancing both organization and creativity.

Join me as I share my personal experiences with outlines, including a ghostwriting project that highlighted their value in collaborative efforts. I’ll explore a variety of outlining techniques, tailored to different writing styles and preferences. From the traditional linear approach and the classic three-act structure to the innovative snowflake and my favorite, mind mapping, each method offers unique benefits for both fiction and non-fiction writers.

I’ll discuss why outlines are essential for a cohesive narrative, aiding in time management, preventing plot holes, and facilitating collaboration. In the second segment, we'll explore the various outlining methods, offering practical tips to find the best fit for your writing journey.

Whether you're a seasoned author or just starting out, these insights will help you unlock your storytelling potential. Don't miss the next episode where we’ll dive into choosing your outline method and avoiding common mistakes. Subscribe for more insights, and if you're ready to transform your book idea into reality, book a discovery call with me. Let's turn your story into gold!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Level Up Your Self-Publishing Game with Expert Formatting Tips

Write, Edit, & Publish Podcast

Episode 06

Ready to unlock the secrets of professional book formatting? I’m here to help you transform your manuscript into a masterpiece that rivals traditionally published works. I'll dive deep into essential elements of both ebook and print formatting, ensuring your book looks polished and ready for readers.

In the first segment, I discuss the art of book formatting, likening it to dressing your manuscript in its finest outfit. From selecting the perfect font to deciding on chapter styling, I'll guide you through the interior design elements that make your book stand out. We'll also cover the essentials of ebook formatting, ensuring compatibility across major devices, and discuss print formatting specifics for both paperback and hardcover editions.

I'll share my personal strategies, including the importance of obtaining ISBNs, creating title and copyright pages, and incorporating front and back matter. Whether you're a DIY enthusiast or considering professional help, I'll walk you through popular formatting tools like Adobe InDesign, Vellum, and my personal favorite, Atticus.

As we wrap up, I'll provide tips on early planning, choosing the right tools, and deciding between a DIY approach or professional assistance. Don't forget to join me next week for insights on crafting effective book outlines. Let's elevate your self-publishing game!

(07:47) - Essential Book Formatting Tips

(14:31) - Designing Professional Book Formatting

(18:00) - Effective Book Formatting Strategies

(21:07) - Professional Book Formatting for Authors

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Unlocking the Secrets of Ghostwriting for Busy Professionals

Write, Edit, & Publish Podcast

Episode 05

I dive deep into how ghostwriting can transform your book ideas into reality, especially for thought leaders, speakers, and executives with packed schedules. As a professional ghostwriter I am quite familiar with clients wanting to write a book but not having enough time to do it, that’s where ghostwriting comes in.

Join me as I explore the timing and benefits of hiring a ghostwriter, especially if your expertise exceeds your writing abilities or if your calendar is too full to allow you to write. Discover how a ghostwriter can streamline your content creation, maintain a consistent presence across multiple platforms, and even assist with affordable options like group ghostwriting and book coaching.

I also provide insights into how to effectively repurpose your book content for social media, avoiding common pitfalls, and making the most of your material. Whether you're looking to publish before a big conference or enhance your thought leadership, I guide you on taking the first step by booking a discovery call to assess your readiness for a ghostwriting collaboration.

Tune in to gain practical tips and inspiration on your journey to becoming a published author without compromising your busy schedule. Don't forget to like, subscribe, and follow the podcast for weekly episodes packed with valuable insights into writing, editing, and publishing. Join me next week for more guidance as you move closer to achieving your authorship goals.

(04:44) - When to Hire a Ghostwriter

(15:54) - Ready for Ghostwriting Success

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability

Enhancing Your Storytelling with Ghostwriting

Write, Edit, & Publish Podcast

Episode 04

In this episode I dive deep into the fascinating world of ghostwriting. Listen along to unravel the secrets of ghostwriting and how it can be a game-changer for busy professionals and aspiring authors alike.

Ever wondered what a ghostwriter truly does? I explore their vital role in crafting content that maintains your unique voice and vision, whether it's for a novel, blog post, or business material. Discover the numerous benefits of hiring a ghostwriter, from saving time to ensuring a polished, professional finish to your work. I also share a personal story illustrating the importance of professional editing and how a lack of it can harm an author's credibility.

Ready to work with a ghostwriter? I cover best practices for a seamless and productive partnership, including effective communication, setting realistic timelines, and using tools like Google Docs for easy information sharing. I also delve into building a collaborative relationship to ensure your brand and voice align with your ghostwriter’s expertise.

Finally, I discuss when it’s the right time to hire a ghostwriter. Whether you’re eager to publish a book or need ongoing content for your business, a ghostwriter can be an invaluable ally in bringing your vision to life.

(00:12) - Understanding Ghostwriting Process & Benefits

(08:33) - Best Practices for Working With Ghostwriters

(13:04) - When to Hire a Ghostwriter

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Book Marketing 101 - What Every New Author Needs to Know

Write, Edit, & Publish Podcast

Episode 03

In this episode of Write, Edit, & Publish, I'm thrilled to guide you through the art of book marketing. Let’s unravel the secrets to successful book marketing, focusing on strategies to maximize your book's visibility even before it hits the shelves.

We'll start with the basics, emphasizing the importance of crafting a marketing plan six months ahead of your book launch. Avoid the holiday rush in December and consider launching in January, May, or September for better visibility. Discover how to build buzz through pre-launch activities like creating an author website, engaging early reviewers, and enhancing your social media presence. I also share insights on leveraging podcasts for promotion while cautioning against third-party services that promise podcast opportunities.

In the second half, we dive into effective strategies using your existing platforms. Learn how short videos for each chapter and collaborations with influencers can elevate your book's reach. I stress the importance of obtaining early reviews as social proof and maintaining momentum post-launch with tools like calendars or checklists. Remember, book marketing is a marathon, not a sprint, and consistency is key.

If you have questions about publishing or ideas for future episodes, visit my ghostwriting website, listed below, and fill out the contact form. Join me next week as we explore ghostwriting, from what to ask to how to work with a ghostwriter. Until then, keep writing and sharing your stories with the world!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Find and become a guest when you sign up for Podmatch

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

5 Biggest Mistakes to Avoid When Self-Publishing Your Book

Write, Edit, & Publish Podcast

Episode 02

In this episode of the Write, Edit, and Publish podcast, I'm thrilled to guide you through the intricacies of self-publishing with expert insights and strategies. Join me, Lynn Smargis, as we delve into the essential steps every aspiring author needs to master for a successful publishing journey. We'll start by discussing the critical mistakes to avoid, such as the importance of creating a solid outline before diving into your manuscript. Think of it as your book's GPS, ensuring a logical progression and helping you identify content gaps.

Next, we’ll explore the art of targeting your audience by crafting a detailed reader avatar. Understanding your ideal reader’s demographics, lifestyle, and pain points is key to creating content that truly resonates. I can't stress enough the significance of professional editing—skipping this step is like showing up to a job interview in pajamas. A polished manuscript is vital for credibility and success.

We'll also talk about the power of a professionally designed book cover. It's your book's first impression and can make or break a sale. Lastly, I’ll address the misconception that the work ends once your book is published. Proactive marketing strategies should start at least six months in advance, including social media, virtual tours, and book signings. Tune in to transform your self-publishing journey into a fulfilling adventure of creativity and strategy. Keep writing, stay focused, and let's make your publishing dreams a reality!

Publishing Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.