Self-Publishing with ALLi

Does your personal brand as an author match your books? When we've been publishing for a while, we can sometimes lose sight of our author brand and what it's saying to our readers.

In this Advanced Self-Publishing Podcast episode, Orna Ross and Joanna Penn talk about pivots they needed to make to their author branding to make it more relevant and personal—and the lessons learned along the way.

The #AskALLi Advanced Self-Publishing Salon is sponsored by IngramSpark: "Go Publish Yourself!"

Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

Now, go write and publish!

About the Hosts

Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

My guest this episode is Jennifer Helfand, who writes under the pen name Jordana Chana Mayim. Jennifer specializes in writing stories for children and adults about people who don't quite fit in, who long for something more in their lives. It's a subject she knows well because she spent a childhood not really fitting in, herself, until she found travel, writing, and indie publishing. Jennifer hopes that her books help others find where they can fit in, too. I'll let Jennifer tell her story.

ALLi's Inspirational Indie Author interviews are sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need.

We invite you to join our organization and become a self-publishing ally, if you haven't already. You can do that at http://allianceindependentauthors.org.

About the Host

Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, the Jewish Telegraphic Agency, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

How do I write in multiple genres? That is among the questions answered on our #AskALLi Member Q&A hosted by Michael La Ronn, author of science fiction and fantasy novels as well as author self-help books; and ALLi Director, author, and poet Orna Ross.

Other questions include:

• How can I find a reputable translator?
• What is the best way to get free editorial reviews for my book?
• When setting up an account at a retailer like Amazon, should I use my real name or a pen name identity?
• In my historical crime fiction series, should I use the metric or imperial system in my descriptions? Which one will most engage readers?

And more!

Our Member Q&A Podcast is brought to you by specialist sponsor Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide audience, create your account today! We'd like to thank Kobo for their support of this podcast.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

Now, go write and publish!

About the Hosts

Michael La Ronn is the author of over 30 books of science fiction & fantasy and authors self-help books. His books include the Galaxy Mavericks series and Modern Necromancy series. You can now find his new writing course on Teachable.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

What is an author platform? If you're just setting out as an indie author, how do you build one? In this episode, ALLi Director Orna Ross and Content Production Manager Dan Parsons outline the fundamental pillars that uphold a good author platform—one that spreads your message and sells your books—without spending a fortune on advertising.

This podcast is brought to you by specialist sponsor Dartfrog Books. ALLi Partner Member DartFrog Books provides indie authors with opportunities for bookstore placement and promotion to more than 27,000 book clubs. Their self-publishing, hybrid, traditional, and single-service publishing platforms are designed to engage authors of all types at every stage of their journey. We'd like to thank Dartfrog for their support of this podcast.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

About the Hosts

Orna Ross writes and publishes historical fiction, inspirational poetry, and nonfiction guides for authors. She is director of the Alliance of Independent Authors.

My guest this episode is Ivan Wainewright, whose second book, The Other Times of Caroline Tangent, recently won the 2022 Selfie Award for fiction. It was presented to him at the Author HQ corner of the London Book Fair in early April. He was so surprised that he had won the award that acknowledges the best self-published books of the year, he had to run across the hall to fetch his book. But, as we'll hear in this episode, Ivan has been preparing to write this book for most of his life. I'll let Ivan Wainewright tell his story.

ALLi's Inspirational Indie Author interviews are sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need.

We invite you to join our organization and become a self-publishing ally, if you haven't already. You can do that at http://allianceindependentauthors.org.

About the Host

Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, the Jewish Telegraphic Agency, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

Today on Self-Publishing News: Indie publishing is a great news story! I've given ALLi News Editor Dan Holloway the month off while I focus on the 10th anniversary of the Alliance of Independent Authors. I recently flew from my hometown of Traverse City, Michigan, to London to attend the London Book Fair, where my colleagues at ALLi were celebrating a decade since our founder, Orna Ross, launched the self-publishing group at 2012's book fair.

I come from a journalism background, so I did what I enjoy doing at events like this. I interviewed people. And, today, I'll feature many of their voices about where indie publishing has been, where it is today, and where it's going.

Above all, I think of indie publishing as a great news story, and one that I'm happy to be covering both as a member of ALLi and as a journalist. For me, the rise of indie publishing suits my personality. In my days as a business and technology reporter, if the rest of the media pack were headed one way, I'd head the opposite. That's where the interesting stories were. Who is going against the grain? Who is innovating?

The old system of publishing is based on outdated technology and assumptions. But technology has progressed to the point where authors need not play by established rules. Independent-minded authors, or those who wish to retain control over their own work and ability to earn from it, can choose not to play the old game.

And that's where we'll begin, with ALLi cofounder and director Orna Ross, who talked about this shift in author attitudes that she's witnessed over the past decade.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

About the Hosts

Dan Holloway is a novelist, poet and spoken word artist. He is the MC of the performance arts show The New Libertines Earlier this year he competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

Howard Lovy has been a journalist for more than 30 years, and has spent the last eight years amplifying the voices of independent publishers and authors. He works with authors as a book editor to prepare their work to be published. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

On the Advanced Self-Publishing Podcast: Ten years of self-publishing. As part of its anniversary celebrations, ALLi has been looking back at the past decade —and forward towards the next.

In this podcast episode, Orna Ross and Joanna Penn offer a personal perspective on how the unfolding trends of the past ten years affected their own writing and publishing and their hopes and intentions for the next ten years.

The #AskALLi Advanced Self-Publishing Salon is sponsored by IngramSpark: "Go Publish Yourself!"

Find more author advice, tips, and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

Now, go write and publish!

About the Hosts

Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

This is a special episode, looking at ten years of the team at the Alliance of Independent Authors. We've been celebrating ALLi's tenth birthday over the last few weeks. We wanted to take a moment to look at the team behind ALLi's success. This episode looks at where our team members were ten years ago, where they are today, and where they might be in ten years' time.

My guest this episode is Dharma Kelleher, a trans writer who believes it is important, especially in these troubled times, to portray trans characters as just as human as everybody else. Since her childhood in Georgia, Dharma has known what it is like to be marginalized. Today, she has a great deal to teach about empowerment through her fiction and nonfiction.

ALLi's Inspirational Indie Author interviews are sponsored by Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide readership, create your account today! Thank you, Kobo, for your support of this podcast.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need.

We invite you to join our organization and become a self-publishing ally, if you haven't already. You can do that at http://allianceindependentauthors.org.

About the Host

Howard Lovy has been a journalist for more than 35 years, and now amplifies the voices of independent author-publishers and works with authors as a developmental editor. Howard is also a freelance writer specializing in Jewish issues whose work appears regularly in Publishers Weekly, the Jewish Daily Forward, the Jewish Telegraphic Agency, and Longreads. Find Howard at howardlovy.com, LinkedIn and Twitter.

How do I obtain photo permission in my book? That is among the questions answered on our #AskALLi Members Q&A hosted by Michael La Ronn, author of science fiction and fantasy novels as well as author self-help books; and ALLi Director, author, and poet Orna Ross.

Other questions include:

• Should I hire a formatter?
• If I republish my book, do I need a new ISBN?
• When do I have to pay sales tax?
• What should I put on the copyright page?

And more!

Our Members Q&A Podcast is brought to you by specialist sponsor Kobo Writing Life, a global, independent ebook and audiobook publishing platform that empowers authors with a quick and easy publishing process and unique promotional opportunities. To reach a wide audience, create your account today! We'd like to thank Kobo for their support of this podcast.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

Now, go write and publish!

About the Hosts

Michael La Ronn is the author of over 30 books of science fiction & fantasy and authors self-help books. His books include the Galaxy Mavericks series and Modern Necromancy series. You can now find his new writing course on Teachable.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com