Self-Publishing with ALLi

Is Substack a smart marketing tool for indie authors? In this episode, Orna Ross explores the platform's strengths for marketing fiction, poetry, and nonfiction books—including reader community, discoverability, and subscription options—alongside weaknesses like limited e-commerce, conflicting priorities, and the risks of building on a venture-backed platform whose goals may shift over time. She concludes that Substack offers a powerful combination of features for authors who want to balance creativity with visibility, but is not a substitute for a solid book-selling strategy.

Show Notes

• Orna Ross on Substack (Embers & Ink: Learnings from Literature)
• Sarah Fay on Substack (Substack Writers at Work)

Sponsor

Our Creative Self-Publishing stream is brought to you by Orna Ross's Go Creative! program—helping authors harness the power of creative flow in writing and publishing.

About the Host

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.

In this episode of the Self-Publishing with ALLi Member Q&A podcast, hosts Michael La Ronn and Sacha Black discuss what happens when Amazon or Google Play suddenly terminates author accounts, including how ALLi can help advocate on members' behalf.

Other questions include:

• Should authors distribute through Gardners or IngramSpark, and what sales volume is required for Gardners
• How can authors verify whether a publisher or publishing service is legitimate before working with them
• What is ALLi's position on Kindle's controversial "Ask This Book" AI feature
• How should authors respond to unsolicited phone calls from people claiming to be literary agents
• What options exist for getting publishing rights back from a traditional publisher who refuses to return them

And more!

Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally.

About the Hosts

Michael La Ronn is ALLi's Outreach Manager. He is the author of over 80 science fiction & fantasy books and self-help books for writers. He writes from the great plains of Iowa and has managed to write while raising a family, working a full-time job, and even attending law school classes in the evenings (now graduated!). You can find his fiction at www.michaellaronn.com and his videos and books for writers at www.authorlevelup.com.

Sacha Black is a bestselling and competition winning author, rebel podcaster, speaker and casual rule breaker. She writes fiction under a secret pen name and other books about the art of writing. When Sacha isn't writing, she runs ALLi's blog. She lives in England, with her wife and genius, giant of a son. You can find her on her website, her podcast, and on Instagram.

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway reports on a major U.S. lawsuit awarding damages over social media addiction and a new UK trial restricting teen access to platforms. He also examines a key Supreme Court ruling in Sony vs. Cox that could influence AI copyright cases, and updates on the Anthropic settlement, where reduced legal fees may increase payouts for authors.

Show Notes

Jane Friedman's AI and Publishing: FAQ for Writers

Sponsor

Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.

About the Host

Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

On the Self-Publishing with ALLi podcast, Anna Featherstone explores with author Lande Jewels the many decisions that surround and extend beyond writing a book. They discuss form, illustration, publishing models, and the broader impact of how a work is produced and shared. The conversation covers writing in verse, working with illustrations, choosing a pen name, producing special editions with an emphasis on quality, using Kickstarter, and considering social responsibility in authorship. Along the way, Lande reflects on what she has learned through experience, offering practical insights for writers and creators interested in publishing choices beyond the manuscript.

Find more author advice, tips, and tools at our Self-Publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need. And, if you haven't already, we invite you to join our organization and become a self-publishing ally.

Sponsor

This podcast is proudly sponsored by Gatekeeper Press — your partner in premium independent publishing. Empowering authors with expert guidance, 100% rights, 100% royalties, and global distribution. From editing to marketing, their all-inclusive services help you publish professionally and confidently. Gatekeeper Press — Where Authors Are Family.

About the Host

Anna Featherstone is ALLi's nonfiction adviser and an author advocate and mentor. A judge of The Australian Business Book Awards and Australian Society of Travel Writers awards, she's also the founder of Bold Authors and presents author marketing and self-publishing workshops for organizations, including Byron Writers Festival. Anna has authored books including how-to and memoirs and her book Look-It's Your Book! about writing, publishing, marketing, and leveraging nonfiction is on the Australian Society of Authors recommended reading list. When she's not being bookish, Anna's into bees, beings, and the big issues of our time.

About the Guest

Author Lande Jewels rediscovers local treasures and shares them through verse and illustrations. A Londoner and a graduate of the London School of Economics, she studied philosophy and economics and later lived in Eastern and Western Europe and the United States, working in business, corporate, and nonprofit sectors. After earning a postgraduate qualification in the arts in New York and Los Angeles, she began an authorpreneurial journey with original book series and advocates for socially responsible authorship. You can also find Jewels on TikTok and YouTube.

My guest this episode is Cliff Lovette, an Atlanta-based author who came to fiction after a long career as an entertainment lawyer, working with major artists during a pivotal time in the music industry. He held onto a remarkable true story about a Soviet circus stranded in the United States for more than thirty years before turning it into his novel. His journey is one of delay, reinvention, and finally taking the leap into storytelling.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need.

We invite you to join our organization and become a self-publishing ally.

About the Host

Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan.

About the Guest

Cliff Lovette learned the remarkable true story behind Circus Bim Bom in 1991, when the American road manager of a Soviet circus walked into his Atlanta entertainment law firm. That encounter planted a seed that grew over three decades into his debut novel. A former senior vice president at LaFace Records and a graduate of Tufts University and Emory Law School, Lovette lives in Sandy Springs, Georgia, with his dog, London. Visit https://bimbombookclub.com/ to meet the characters and explore the world behind the story.

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway examines the fallout from the "Shy Girl" controversy, where allegations of AI-assisted writing led to a withdrawn book deal and raised new questions about author responsibility and editorial use of AI. He also highlights Jane Friedman's new AI-in-publishing guide, reports on a surge in self-published titles linked to AI tools, and looks at the growing use of Substack as a platform for fiction.

Show Notes

Jane Friedman's AI and Publishing: FAQ for Writers

Sponsor

Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.

About the Host

Dan Holloway is a novelist, poet, and spoken word artist. He is the MC of the performance arts show The New Libertines, He competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

On the Self-Publishing with ALLi podcast, host Howard Lovy talks to Katie Chambers of Beacon Point, an editing and writing services company, about what self-editing really means and why it's a critical step before hiring a professional editor. Chambers explains her structured, multi-pass approach, showing how authors can strengthen their manuscripts, reduce editing costs, and make better use of professional feedback. They discuss common self-editing mistakes, practical techniques authors can apply right away, the careful use of AI as a tool rather than a shortcut, and how developing these skills helps writers improve with each book.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of 2,000+ blog posts, and a handy search box to find key info on the topic you need.

We invite you to join our organization and become a self-publishing ally.

Show Notes

• Beacon Point's Self-Editing Guides
• Beacon Point's resource library for authors

About the Host

Howard Lovy is an author, developmental editor, and writing coach with a long career in journalism and publishing. He works with writers at many stages of their careers, with a focus on helping them develop their ideas and strengthen their work while preserving their unique voices. He lives in Northern Michigan.

About the Guest

Katie Chambers is a developmental and copy editor and the owner of Beacon Point LLC, an editing and writing services company. She works with indie authors to shape fiction and nonfiction manuscripts and to better understand the editing process. With a background in teaching middle and high school English and formal training in public speaking, she brings a clear, practical approach to her work and presentations. She has also published two self-editing guidebooks for authors, released in February 2026.

In this Self-Publishing Advice Conference highlight, Ben Hughes, senior manager for UK and AU at IngramSpark, leads a panel discussion with bestselling authors Adam Beswick and Samantha Young, along with indie publisher Will Dady, on how independent authors are reaching readers beyond traditional retail channels. While the IngramSpark platform enables distribution to more than 80,000 bookstores worldwide and supports direct sales through author websites, the panel focuses on how authors are building global brands, connecting with reader communities, and driving sales through social media and other strategies. Together, they offer practical insight into expanding visibility and readership through the IngramSpark platform.

This session is proudly sponsored by Ingram Spark.

This is a post from SelfPubCon (The Self-Publishing Advice Conference), an online author event run free twice yearly in association with the Alliance of Independent Authors.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

On this episode of the Self-Publishing with ALLi podcast, Dan Holloway reports on the "Don't Steal This Book" campaign launched at London Book Fair, where thousands of authors call on governments to protect copyright in the age of AI. He also covers the backlash against Grammarly's "Expert Review" feature, which prompted a lawsuit and its withdrawal, and looks at new BookTok charts and Audible's expansion into eleven international markets.

Sponsor

Self-Publishing News is proudly sponsored by PublishMe—helping indie authors succeed globally with expert translation, tailored marketing, and publishing support. From first draft to international launch, PublishMe ensures your book reaches readers everywhere. Visit publishme.me.

Find more author advice, tips, and tools at our Self-publishing Author Advice Center, with a huge archive of nearly 2,000 blog posts and a handy search box to find key info on the topic you need.

Orna Ross and Joanna Penn reflect on a landmark year at London Book Fair, where the Alliance of Independent Authors made its biggest mark yet — debuting the Indie Author Lab, a full-day event dedicated to helping indie authors go deep on their own publishing practice, and unveiling the new ALLi Indie Author Bookstore. They discuss why 2026 felt like a genuine turning point for self-publishers at the fair, what indie authors need most in an age of abundance and AI, and why discernment and individualization may matter more now than any single piece of publishing advice.

Show Notes

The Indie Author Bookstore

About the Hosts

Joanna Penn writes nonfiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller author as J.F.Penn. She's also an award-winning podcaster, creative entrepreneur, and international professional speaker.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction, and nonfiction and is greatly excited by the democratizing, empowering potential of author-publishing. For more information about Orna, visit her website.