Self-Publishing with ALLi

In this presentation, author Sacha Black focuses on the creation of villains. Why? Because villains are vital to your novels. They create conflict, drive tension and up the pace. Without a solid villain, your novel will fall flat. In this presentation you'll learn what clichés and stigmas to avoid, as well as the major factors of villain creation.

Sacha says: "Behind every successful hero is a villain. Think about it. Would Metropolis have needed Superman if it weren't for Lex Luthor and his plans for world domination? I don't think so. Likewise, think about Gotham and Batman. Would Gotham have needed Batman if it weren't for the Penguin or the Joker?

"There's a big debate over what's the most important aspect is when creating your novel, is it characters? Is it plot? It could be either and I know supporters of both those camps. However, I think there's something even more fundamental than either of those things, and that's conflict.

"Conflict gives your characters an aim and a purpose."

Listen to Sacha's presentation on how to create a great villain that gives your hero the purpose she needs.

This podcast is part of Self-Publishing Advice Conference, an online author conference that showcases the best self-publishing advice and education for authors across the world — harnessing the global reach of the Alliance of Independent Authors' network. Our self-publishing conference, which runs alongside the London Book Fair and Digital Book World, features well-known indie authors and advisors, for 24 sessions over 24-hours, in a one-day extravaganza of self-publishing expertise straight to your email inbox.

Welcome to AskALLi, the self-publishing advice podcast from the Alliance of Independent Authors. This week, it's our monthly Writing Salon, where we discuss the craft of writing with author Dan Blank and ALLi Director Orna Ross. This week, Orna and Dan talk about collaboration.

For a writer, collaborations can come in many forms: co-writers, coaches, mentors, ghostwriters, editors and accountability partners. But is collaboration for you? And how do you choose the best writing partner?

Also, on Inspirational Indie Authors

Today's interview is with Frankie Picasso, an author who just released a book called For Want of 40 Pounds: From Persecution to Perseverance, What Would You do For Freedom? It's the story about her father, the patriarch of her family, who escaped the Holocaust and then went on to become a successful immigrant and entrepreneur.

Frankie says the book is about "resilience. independence, freedom, courage. It's about being an immigrant, an entrepreneur, his rise and fall and rise again. It's about love and family."

The AskALLi podcasts are sponsored by Damonza: Books Made Awesome.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

Now, go write and publish!

About the Hosts

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

Dan Blank is the founder of WeGrowMedia, where he helps writers and artists share their stories and grow their audience. He is the author of the book "Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience."

Howard Lovy has been a journalist for more than 30 years, and has spent the last five years amplifying the voices of independent publishers and authors. He works with authors as a "book doctor" to prepare their work to be published. Howard is also a freelance business and technology writer. Find Howard on LinkedIn and Twitter.

Howard Lovy takes a close look at Inspirational Indie Authors. This isn't about their business model, their marketing, or even how many books they've sold. It's about their writing, and what indie authors have to say.

Today's interview is with Frankie Picasso, an author who just released a book called For Want of 40 Pounds: From Persecution to Perseverance, What Would You do For Freedom? It's the story about her father, the patriarch of her family, who escaped the Holocaust and then went on to become a successful immigrant and entrepreneur.

Frankie says the book is about "resilience. independence, freedom, courage. It's about being an immigrant, an entrepreneur, his rise and fall and rise again. It's about love and family."

Inspirational Indie Authors is a biweekly feature within our AskALLi series of podcasts.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

About the Host:

Howard Lovy has been a journalist for more than 30 years, and has spent the last five years amplifying the voices of independent publishers and authors. He works with authors as a "book doctor" to prepare their work to be published. Howard is also a freelance business and technology writer. Find Howard on LinkedIn and Twitter.

In this session live from London Book Fair, learn how to publish on Kobo Writing Life platform with KWL's European Manager, Camille Modifini; how to sell books to libraries and bookstores with book selling supreme Amy Collins, President of New Shelves Books; and how to make sure you have the right mindset, right from the start with one of the most successful indie authors in the world, Adam Croft. Panel chaired by ALLi Director Orna Ross.

Welcome to AskALLi, the Self-Publishing Advice Podcast from the Alliance of Independent Authors. This week it's our monthly Member Q&A where ALLi Members' have their most pressing self-publishing questions analyzed and answered. Join your regular hosts for the Member Q&A: Michael La Ronn and Orna Ross.

The AskALLi podcasts are sponsored by Damonza: Books Made Awesome.

Questions this month include:

• Should authors get liability insurance?
• How to make a PDF.
• Can you display your ALLi badge on your books?
• Which self-publishing companies are reputable and provide effective service—especially in marketing and promotion?

Also, News Editor Dan Holloway and Howard Lovy bring you the latest self-publishing news. They talk about the first winner of the Selfie Awards and other news from the London Book Fair.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

Now, go write and publish!

About the Hosts

Michael La Ronn is the author of over 30 books of science fiction & fantasy and authors self-help books. His books include the Galaxy Mavericks series and Modern Necromancy series. You can now find his new writing course on Teachable.

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

Dan Holloway is a novelist, poet and spoken word artist. He is the MC of the performance arts show The New Libertines Earlier this year he competed at the National Poetry Slam final at the Royal Albert Hall. His latest collection, The Transparency of Sutures, is available on Kindle.

On the AskALLi Beginners' Self-Publishing Salon, Orna Ross and Tim Lewis look at the topic of using beta readers in your self-editing process. A beta reader is a trusted book lover whose opinion helps you to do a final self-edit on your book before sending it to the editor. But how do you choose the right beta readers? And how do you ensure you'll get constructive advice on your manuscript and not just a review or opinion?

Also, on Inspirational Indie Authors

Howard Lovy interviews J. Dianne Dotson. Dianne is both a science and science fiction writer who is publishing a series of books, the first of which is called Heliopause: The Questrison Saga: Book One. And that's where Dianne shines as one of our favorite kinds of science fiction authors--- one who actually knows about science. Howard and Dianne discuss how to find the perfect balance between science and fiction.

The AskALLi podcasts are sponsored by Damonza: Books Made Awesome.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

Now, go write and publish!

About the Hosts

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

Tim Lewis is the author of three time-travel novellas in the Timeshock series and three fantasy novels in the Magpies and Magic series under his full name of Timothy Michael Lewis. He is the host of the Begin Self-Publishing Podcast and is currently working on the book Social Media Networking- a guide to using social media to find your dream job, find love and boost your travel experience.

Howard Lovy takes a close look at Inspirational Indie Authors. This isn't about their business model, their marketing, or even how many books they've sold. It's about their writing, and what indie authors have to say.

Today's interview is with J. Dianne Dotson. She has written such best-sellers as: Lipids: Facts and Functions, What Are the Main Functions of Cilia & Flagella? And you can't forget the classic, What Are the Primary Functions of Phospholipids?

Dianne is both a science and science fiction writer. Obviously, the titles I just listed are examples of her science writing. As for SciFi, she's publishing a series of books, the first of which is called Heliopause: The Questrison Saga: Book One. And that's where Dianne shines as one of our favorite kinds of science fiction authors--- one who actually knows about science.

Inspirational Indie Authors is a biweekly feature within our AskALLi series of podcasts.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

In this month's Advanced Self-Publishing Salon from the Alliance of Independent Authors, Orna Ross and Joanna Penn discuss ethics. The need for book reviews, the desirability of bestseller badges, the value in superfast author business models can put a strain on ethics. Sometimes authors make mistakes inadvertently, sometimes we stretch the rules on purpose.

Orna and Joanna look at recent controversies in the community around plagiarism, ghostwriting, reviews, and bestseller listings and ask: how far would you go to ensure your book is successful?

The AskALLi podcasts are sponsored by Damonza: Books Made Awesome.

Topics discussed this week include:

• Orna previews some changes coming on the ALLi website as we approach our seventh birthday.
• How do global changes in copyright law impact indie authors?
• A discussion about a recent ghostwriting/plagiarism scandal that rocked the indie Romance world.
• Is there a gray area between writing that's your own and something you picked up elsewhere? What are the limits of fair use?
• Where does AI fit into this issue of authorship?

And more!

Find more author advice, tips and tools at our self-publishing advice center, http://selfpublishingadvice.org. And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

Now, go write and publish!

About the Hosts

Joanna Penn is a New York Times and USA Today bestselling thriller author, as well as writing non-fiction for authors. She is also a professional speaker and entrepreneur, voted as one of The Guardian UK Top 100 creative professionals 2013. She spent 13 years as a business IT consultant in large corporations across the globe before becoming a full-time author-entrepreneur in September 2011. For more information about Joanna, visit her website: http://thecreativepenn.com

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

Welcome to AskALLi, the self-publishing advice podcast from the Alliance of Independent Authors. This week, it's our monthly Writing Salon, where we discuss the craft of writing with author Dan Blank and ALLi Director Orna Ross. This week, Orna and Dan talk about how to effectively share your work in a way that inspires others to connect and, ultimately, buy.

The AskALLi podcasts are sponsored by Damonza: Books Made Awesome.

Topics discussed include

• Writing vs. marketing: It's a false dichotomy
• How to lead people "through the gate" and develop an interest in your writing.
• How to think about the "creative writing" around your book, including cover copy and social media.
• "Show your work" to your fans as you write the book.
• How to use different social media formats for different purposes.
• Quick tips on how to get started on your book;

And more!

Also, on Inspirational Indie Authors

Today the theme is crime, and the human mind. What if you were falsely accused of a murder? Howard Lovy's guest is one of the most-popular authors of British crime fiction today, Adam Croft, who is also a leading self-published author.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.

Now, go write and publish!

About the Hosts

Orna Ross launched the Alliance of Independent Authors at the London Book Fair in 2012. Her work for ALLi has seen her named as one of The Bookseller's "100 top people in publishing". She also publishes poetry, fiction and nonfiction, and is greatly excited by the democratising, empowering potential of author-publishing. For more information about Orna, visit her website: http://www.ornaross.com

Dan Blank is the founder of WeGrowMedia, where he helps writers and artists share their stories and grow their audience. He is the author of the book "Be the Gateway: A Practical Guide to Sharing Your Creative Work and Engaging an Audience."

Howard Lovy has been a journalist for more than 30 years, and has spent the last five years amplifying the voices of independent publishers and authors. He works with authors as a "book doctor" to prepare their work to be published. Howard is also a freelance business and technology writer. Find Howard on LinkedIn and Twitter.

Howard Lovy takes a close look at Inspirational Indie Authors. This isn't about their business model, their marketing, or even how many books they've sold. It's about their writing, and what indie authors have to say.

Today the theme is crime, and the human mind. What if you were falsely accused of a murder? Our guest is one of the most-popular authors of British crime fiction today, Adam Croft, who is also a leading self-published author.

Inspirational Indie Authors is a biweekly feature within our AskALLi series of podcasts.

Find more author advice, tips and tools at our Self-publishing Author Advice Center: https://selfpublishingadvice.org, with a huge archive of nearly 2,000 blog posts, and a handy search box to find key info on the topic you need.

And, if you haven't already, we invite you to join our organization and become a self-publishing ally. You can do that at http://allianceindependentauthors.org.