Shirah Benarde might be only 21 years old, but she has already helped keep over half a million people safe from drink spiking with her viral company NightCap. NightCap is a revolutionary brand that was featured on Shark Tank in 2021, resulting in a passionate partnership with Lori Greiner.
Shirah launched NightCap when she was just 16, after a close friend had her drink spiked during a night out, and worked tirelessly to ensure the product would be something her customers would feel comfortable bringing along on a night out with friends. Inspired, she went to her mother’s closet, grabbed a pair of pantyhose, cut them up, and attached them to a scrunchie to create the first NightCap prototype.
Since its inception, Shirah has not saved just one person, but over HALF A MILLION people worldwide. NightCap has sold over 500,000 units in over 40 countries, and partnered with over 120 major universities, including LSU, Ole Miss, FSU, Yale and Penn State, furthering their mission to promote safety and vigilance and influence a wider cultural shift.
In this episode, Shirah shares her journey of creating the original product and how the product line has expanded to include keychains, bottle tops, and more. In addition to her conception and Shark Tank stories, she shares her experience of getting Nightcap into Forever 21 by approaching the CEO at a conference.
Take action on your dreams.
The current reality of drink spiking and how to protect yourself.
How they used TikTok and Instagram to organically market their product.
How her approaching the CEO of Forever 21 at a conference led to the product in all 400 stores.
Get comfortable with the uncomfortable.
Learn more about NightCap:
Visit the NightCap website
Follow Shirah on Instagram: @shirahbenarde
Follow NightCap on Instagram @nightcapit
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