Sell Anything

Marriage drift is the slow disconnection that happens when two people stop pursuing each other. You are not fighting. You are not in crisis. You are just going through the motions, and that quiet distance is harder to fix than a blowup because you do not even notice it happening.

JL sits down with Kevin and Molly Richards, married 31 years, to unpack how they went from transactional routines to genuine reconnection. Kevin shares the three month silent shift where he stopped asking what was wrong and started becoming the man she would choose today. They cover their priority framework of God, self, spouse, then kids, the "always be dating" practice that kept them close, and why self-leadership inside a marriage mirrors the same identity patterns that drive fitness consistency and career performance. This one is for anyone in a long-term relationship who feels the drift but cannot name it.

Chapters:

(00:00) Introduction

(04:18) How Drift Creeps Into a Marriage

(07:34) Questions That Reopen Connection

(19:44) How Kevin and Molly Met

(25:03) Breaking Your Parents' Cycle

(33:24) Making Decisions Together

(38:21) Working Out as a Couple

(48:53) The Game Mindset That Fixed Everything

(57:23) Advice for Wives and Husbands

"Always be dating" kept Kevin and Molly together for 31 years. Drop a comment: what is one dating habit you stopped doing after getting married?

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Connect with Kevin:

Instagram: https://www.instagram.com/kevinrrichards/

Facebook: https://www.facebook.com/KevinRRichards/

Linkedin: https://www.linkedin.com/in/krrichards/

Connect with Molly:

Instagram: https://www.instagram.com/mollytrichards/

Substack: https://substack.com/@musingswithmolly

Get my new book: https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742

Self-sabotage in business and marriage is rarely a discipline problem. It is an identity ceiling coded in childhood that your willpower cannot override. If you have ever built momentum only to watch yourself burn it down, or felt like you are performing a version of success that does not match who you actually are inside, this episode exposes the exact internal pattern keeping you stuck.

JL sits down with Shawn Pollard, a men's coach who specializes in marriage and business performance for men 35 and older. Shawn shares how he lost his wife while earning $300K a year, the looks maxing trend destroying young men's identity, and walks through how he helps men rewrite subconscious beliefs by taking full responsibility for everything in their lives. This one is for the man who knows what to do but keeps falling short of who he should be.

Chapters:

(00:00) Introduction

(03:21) What Serving Your Wife Actually Means

(11:06) Advice for the Younger Generation

(19:28) Back to the Basics That Work

(27:05) The Artificial Dopamine Trap

(34:15) The Subconscious Ceiling

(44:48) You Cannot Outwork a Broken Belief

(54:28) You Are Not Alone

Shawn said you cannot outwork a broken subconscious belief. What ceiling do you keep hitting? Comment below.

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Connect with Sean on Instagram: https://www.instagram.com/mindsetmonster_/

Get my new book: https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742

Identity and revenue are not the same thing, but most entrepreneurs treat them like they are. This episode is for the guy who has built it, burned it, and started over more than once, who knows what to do but keeps cycling through the same pattern of hustle, collapse, and reinvention without ever addressing what is actually driving it.

JL sits down with Matt Sessa founder of Desert Disciples a Christian men's group providing community and support for like-minded men and newcomers to the faith. In this episode Matt opens up about substance abuse, losing businesses, chasing validation through money, and the moment his wife called him miserable despite having everything he needed. They discuss why knowing your creator is the fastest path to knowing yourself, and how honesty is the actual skill underneath every closed deal. This one is for the founder who is treading water and too prideful to say it.

Chapters:

(00:00) Introduction

(04:48) The Vivint Years and Living a Double Life

(06:27) Energy Bros: Two Years of Partying and Producing

(08:21) Ayahuasca and the Decision to Change

(09:12) The Window Business and Partnership Fallout

(13:32) What Do You Actually Want

(15:35) Putting the Man Back in Salesman

(18:09) The Exorcism and the God Sized Hole

(22:04) When Revenue Controls Your Happiness

(25:05) Slowing Down in the School Zone

(29:11) The One Lesson From Every Rise and Fall

(33:32) Know Your Creator, Know Yourself

Matt said revenue was the one thing controlling his happiness. Comment below: what is the one thing controlling yours right now?

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Connect with Matt:

Website: https://mattsessa.co/

Dessert Disciples Website: https://www.desertdisciples.org/

Instagram: https://www.instagram.com/matt.sessa/

Facebook: https://www.facebook.com/matthew.sessa.1

Linkedin: https://www.linkedin.com/in/matthew-sessa-7862022a/

YouTube: https://www.youtube.com/channel/UCPN31MrloZndmNHpikaENGA

Get my new book: https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742

Long term attraction in marriage breaks down when men stop leading themselves. Most men provide, protect, and produce but never ask why their wife stopped feeling desire. This episode exposes why doing more around the house, buying gifts, and "communicating better" are all pseudo solutions that never address the real problem: you are not someone she feels lucky to be with.

JL sits down with Keith Yackey, founder of The Married Game and former pastor turned relationship coach, to break down why 87% of men are unhappy in their marriages and what actually restores attraction. Keith shares the framework he built after his wife left him, covering the difference between short term and long term attraction, the "never rejection, only rain check" frame, invitation versus obligation, and why doing what you say you will do is the only path to trust and desire. This one is for the man who knows he is the problem but cannot see how.

Chapters:

(00:00) Introduction

(06:36) First Steps to Fixing Yourself

(17:13) Short Term vs Long Term Attraction

(28:40) The Single Father Frame

(39:28) Why Direct Answers Kill Attraction

(50:17) Never Rejection, Only Rain Check

(59:42) From Pastor to Sex Coach

(01:07:24) Trust Goes Up, Lust Goes Up

Keith says "Do what you say you will do without fail." What is one thing you committed to and actually followed through on recently? Drop a comment.

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Connect with Keith:

Website: https://www.marriedgame.com

LinkedIn: https://www.linkedin.com/in/keith-yackey-13289915/

Instagram: https://www.instagram.com/keithyackey/

YouTube: https://www.youtube.com/@MarriedGame

Get my new book: https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742

Most entrepreneurs hit a ceiling and assume they need a better strategy. This episode exposes why the real bottleneck is not your funnel or your content plan but whether your identity can hold what your business is becoming. If you have grown fast and things keep breaking, this conversation will show you exactly where the fracture starts.

JL Van Zyverden sits down with Michael R. Hunter, founder of PersonalBrand.com and Spiffy Checkouts, a platform that has powered over $1B in creator revenue. Michael breaks down his three-legged stool framework of brand, business model, and being, and explains why most entrepreneurs are running stage-four strategies at stage one. They cover why brand is not branding, how to stop confusing revenue with progress, and what it actually looks like to build a business your identity can sustain. Built for entrepreneurs, coaches, and founders who have hit their first mountain and feel something cracking underneath.

Chapters:

(00:00) Introduction

(06:14) Brand vs Branding vs Content

(15:11) Finding Your Strengths Before Scaling

(21:17) Marriage, Mission, and Mutual Respect

(29:32) When Identity Outgrows the Brand

(36:42) Faith as the Foundation

(41:12) The GPS of Honest Self Assessment

(44:02) No One Is Coming to Save You

"I thought I could carry everything, and it broke me." Drop a comment if you have been there. What changed for you?

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Connect with Michael:

Website: https://personalbrand.com and https://spiffy.co

LinkedIn: https://www.linkedin.com/in/michaelrhunter/

Instagram: https://www.instagram.com/michaelrhunter/

YouTube: https://www.youtube.com/@sixfigpodcast

Get my new book: https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742

As a man, if you believe you can grind now and rebuild your marriage later. This episode dismantles that story. If you have been telling yourself the family can wait until the business is built, or that your wife just needs to "deal with it" during the come up, this conversation will confront the exact pattern that destroys everything you are building for.

JL Van Zyverden sits down with Braven Grant, founder of Gains and the Committed Men community, who built an eight-figure supplement brand starting at 17 and nearly lost his marriage in the process. They go deep on why hitting $1M felt empty, the moment he told his wife he did not know if he loved her, and the framework he now lives by: rules protect you, revelation prospers you, and every area of your life is either a weapon or an anchor. This one is for married men building businesses who refuse to sacrifice one for the other.

Chapters:

(00:00) Introduction

(03:44) Making $1M and Feeling Nothing

(09:33) Reframing a Traumatic Childhood

(18:17) Gains Goes National Retail

(25:28) The Committed Tattoo and What It Means

(35:14) What Committed Men Looks Like

(45:19) Why Truth Creates Trust

(50:34) Internal Validation Over External

Every area of your life is either a weapon or an anchor. Which area is dragging the rest down for you? Comment below.

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Connect with Braven:

Website: https://www.committedmen.com/committedman2

LinkedIn: https://www.linkedin.com/in/braven-grant-135858b5/

Instagram: https://www.instagram.com/bravengrant/

YouTube: https://www.youtube.com/channel/UCXXTfarhONAAs91hpXLiY_A

Get my new book: https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742

Most high performers treat their relationship like it should run on autopilot while they optimize everything else. The result is not a bad relationship on paper, but a slow energy leak that drains performance everywhere. This episode breaks down why the same traits that drive professional success, rigidity, speed, outcome fixation, become liabilities at home and what to do about it.

JL sits down with Melissa Nanavati, relationship architect and author of the first college textbook on social media marketing, who now coaches high performers on building relationships that fuel their ambition instead of competing with it. They cover the BRAVE framework for navigating hard conversations without fighting, the biology of chemistry and how to rebuild it on purpose, the couple calibration method for getting specific about needs, and why scheduling connection is the most underrated relationship habit. If you are driven, ambitious, and quietly wondering why your relationship feels harder than it should, this one is for you.

Chapters:

(00:00) Introduction

(01:25) Relationships as Power or Energy Leak

(04:12) Moving States on a Vision

(08:05) Attachment Styles Breakdown

(17:03) From Marketing to Relationships

(20:10) Seasons of Strive and Support

(29:41) How Values Reveal Themselves on Dates

(39:05) Why You Should Schedule Intimacy

(42:10) Five Myths About Relationships

(52:27) Compatibility vs. Courage

Melissa says your relationship is either a superpower or an energy leak. Which one is yours right now? Drop a comment below.

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Connect with Melissa:

Website: https://www.melissananavati.com

Linkedin: https://www.linkedin.com/in/melissananavati/

YouTube: https://www.youtube.com/@PeakPerformanceLove

Get my new book: https://www.amazon.com/SOLD-YOURSELF-Tactical-Truth-Transformation/dp/B0FC8Z1742

Most men who hit rock bottom never talk about what was broken before the fall. This episode gets into the pattern of using achievement to avoid pain, how lying becomes the real addiction, and why telling the full truth is the foundation every real rebuild starts from. If you have the money, the title, and the results but something still feels off, this conversation will show you exactly why.

JL sits down with Shawn Pollard, President of 7th Level and men's mindset coach known as the "Mindset Monster," for an unfiltered conversation about 21 years in automotive sales, pill and alcohol addiction, a marriage that nearly ended, and the slow rebuild that followed. Shawn breaks down why he refused the "addict" label (00:43:42), how his wife's challenge to "be the man" became his turning point (00:06:57), and why serving your partner in the small things

Chapters:

(00:00) Introduction

(04:06) When His Son's Heart Nearly Stopped

(10:40) Why Men Get Lost After Success

(14:18) Lying as the Real Addiction

(17:27) The Night His Best Friend Was Killed

(30:06) Building a Women's Movement

(37:02) Why Your Wife Is Not the Problem

(48:04) What His Kids Get to See Now

(52:13) What to Seek Before You Seek Purpose

Shawn said if it's 99% true it's still 100% a lie. What's one truth you've been holding back from yourself? Comment below.

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Everyone has access to more more influence than ever before. The problem is not a lack of direction. It is that too many directions are competing for your attention at once, and the loudest voice pulling you off course is often your own. This episode is for anyone who knows what to do but keeps hesitating, overthinking, or sitting on the fence.

JL, host of Sell Anything, shares three personal stories that shaped how he filters influence and makes decisions. He breaks down how external noise gets internalized into self-doubt, why the internal naysayer is the hardest one to overcome, and what it looks like to align your attention with the voices that actually move you forward. If you have been consuming content, collecting advice, and still feeling stuck, this episode is your wake-up call to decide who you are listening to.

Chapters:

(00:00) Introduction

(00:52) Story #1

(03:08) Story #2

(04:52) The Loudest Naysayer Is Within

(06:35) Story #3

(07:45) Alignment With the Truth

JL asks one question this whole episode: who are you listening to? Comment below with your honest answer.

Subscribe to never miss an episode of Sell Anything with JL Van Zyverden.

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast

Most men know what they should be doing for their families. The problem is not information, it is congruence. When the noise of the world creeps in and you lose your composure at the dinner table, your kids do not hear your words anymore. They watch what you do. This episode is about closing that gap between who you say you are and who you actually are when things get chaotic.

JL sits down with Justin Cross, Navy veteran, former F-22/F-35 aerospace engineer, and founder of Earn It All and Earn Your Booze. They cover why information overload is designed to destabilize family leaders, how one men's retreat attendee changed his name after finally owning his past, and why telling yourself the truth is the only real foundation for self-leadership. Justin breaks down his approach to raising his daughter as a one-on-one coaching client and why he believes the coaching industry is collapsing under its own fraud. Built for fathers, leaders, and high performers who are tired of performing and ready to be congruent.

Chapters:

(00:00) Introduction

(08:04) Information Overload by Design

(10:44) What Matters The Most

(17:12) The Earn Your Booze Origin Story

(24:01) Health, Wealth, and Leading Your Family

(35:09) Earn Your Booze Relaunch Strategy

(41:17) Why the Coaching Industry Is Collapsing

(55:33) Tell the Truth: Advice to a Younger You

Justin said one meltdown in the kitchen undoes years of good advice. When was the last time your kids saw you lose it? Drop a comment below.

Connect with Justin:

Instagram: https://www.instagram.com/justin.j.cross/

Youtube: https://www.youtube.com/@EarnItAllPodcast

Tiktok: https://www.tiktok.com/@justinjcross/

Facebook: https://www.facebook.com/justin.cross.969300/

Website: https://earnyourbooze.com/

Connect With JL on Instagram: https://www.instagram.com/sellanythingpodcast