Sell or Die with Jeffrey Gitomer

The barriers to make a sale will be as familiar to Gen Z seller as they will to the wily veterans: price, the gatekeeper, the purchasing agent. While the names haven't changed, the people and circumstances behind them have.

That's the message BOTH of our guests today have for the selling world. Tom Williams and Tom Saine are the authors of The Seller's Challenge: How Top Sellers Master 10 Deal Killing Obstacles in B2B Sales. Williams and Saine provide solutions for every type of salesperson that are practical, realistic and based upon the tactics of high performers. Few people study the art and science of sales like these two. 

Sales fundamentals remain largely the same but the application of those fundamentals has shifted as more stakeholders get involved and sales cycles lengthen. The status quo is resulting in increased price demands and commoditization. Our guests today are here to give you the tools to battle back against procurement and secure more deals that work for you and your company.

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On today's show…

2:50 - Writing a sales book is harder than you think, even if you have a partner

4:36 - Three simple words to get through today's gatekeeper

11:15 - It's not getting past the gatekeeper, it's getting past the status quo

14:03 - Determining the "value currency" for your customer

17:55 - Creating change and the culture of change

20:03 - What percentage of customers are patient enough for the long sale?

23:26 - Different personas for different customers

24:38 - A big mistake salespeople make when dealing with a purchasing agent

More on Today’s Guest

Tom Williams is a sales strategist, solution architect, speaker, trainer and the Managing Director of Strategic Dynamics. He is also the co-author of a new book entitled The Seller’s Challenge: How Top Sellers Master Ten Deal Killing Obstacles in B2B Sales.

Tom Saine is a Senior Consultant with Strategic Dynamics Inc. with a Ph.D. in Communication from Northwestern University.  Tom is a sales enablement specialist who works with senior executives to improve sales productivity and drive revenue.  He is co-author of The Seller’s Challenge.

Continue the Conversation Online

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Start your week off MOTIVATED with Jeffrey and Jen! Every Monday chat with us live to get a dose of sales energy and inspiration.

Follow Jeffrey on facebook today, turn on alerts and join us live. 

This week we're teaching you the Gitomer certified way to prospect. PLUS! 12 lessons from Uber that will help you dominate your competition.

BUILD A PROFITABLE FUTURE IN SALES FOR $1

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SEE JEFFREY AND JEN LIVE + SELL OR DIE LIVE

August 26 - Dallas/Fort Worth, Texas 

August 28 - Columbus, Ohio

September 24 - St. Louis, Missouri

September 27 - Orlando, Florida

Every Friday we present a supercut of the most insightful, most inspiring, most useful pieces of sales wisdom from the week that was. And in case you missed it, click the links below to listen to the full episodes.

SEE JEFFREY AND JEN LIVE + SELL OR DIE LIVE

August 26 - Dallas/Fort Worth, Texas 

August 28 - Columbus, Ohio

September 24 - St. Louis, Missouri

September 27 - Orlando, Florida

On today's show...

02:11 - Dianna Booher gives some advice on how to better craft e-mails

05:59 - On Motivation Monday, Jeffrey and Jen dispatch some wisdom to help millennials maintain sales momentum

12:06 - Kenna Ehman explains her use of enneagrams and how they shape her hiring policies

LISTEN TO THIS NEXT

Women Your Mother Warned You About, the hilarious, irreverent, intelligent, outrageous new sales podcast from the minds of Gina Trimarco and Rachel Pitts. It’s sales like you’ve never heard it before. Subscribe today on Apple Podcasts or wherever you get your podcasts!

GET MORE SELL OR DIE

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

NEW BOOK

Order your copy of Jen’s new book Sales in A New York Minute today! 212 pages of real world and easy to implement strategies to make more sales build loyal relationships and make more money. 

2019 is flying by. Are your sales where they need to be at the halfway point or do you have some catching up to do? Before you can formulate a roadmap to get you from where you are to where you want to be, you have to figure out....where you are!

Self-evaluation can be the hardest but most necessary thing you can do to help double your income. Luckily for you, we're here to help. In this episode, Jeffrey and Jen discuss the questions you need to ask and the actions you can take to get real with yourself and get more calls, more appointments and more sales. 

The second half of your year is all about YES! Yes, I want to get better. Yes I know what I need to do. Yes! I made another sale.

ASSESS YOURSELF TODAY

Are you sick of hustling for sales and not making the commissions you want? Are you ready for more financial rewards and more enjoyment from your work? Stop dreaming, start achieving with the Jeffrey Gitomer's Ultimate Sales Assessment.

LISTEN TO THIS NEXT

The Why and the Buy Podcast hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. 

NEW BOOK

Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

Welcome to Woman Crush Wednesday, a brand new segment on Sell or Die. Jen Gluckow interviews top women entrepreneurs who are certifiably crushing it and generating more business, more sales and more money. It's an open and honest discussion about working your ass off to succeed and it's a message every man, woman and young hustler needs to hear. 

This week we're crushing on…Kenna Ehman. Kenna is a midwest girl at heart. She was named one of Charlotte’s 2017 30 under 30 by Elevate Lifestyle Magazine. She has also been named by both Charlotte Magazine and Creative Loafing as the best stylist in the Queen City. 

She has used strategic planning to build out her team, schedule more appointments and double her revenue. Kenna is a thinker and she has optimized her business and invested in her people's education and happiness. Today she will share why she decided to make the entrepreneurial leap and how she got the door open and customers pouring in. 

PLUS! Putting the right type of people together who will mesh and help your business grow is one of the hardest things we have to do. Jen and Kenna discuss how enneagram testing can help to discover how we best work and how to communicate with those we work with.

SEE JEFFREY AND JEN LIVE + SELL OR DIE LIVE

August 26 - Dallas/Fort Worth, Texas 

August 28 - Columbus, Ohio

September 24 - St. Louis, Missouri

September 27 - Orlando, Florida

On today's show...

1:34 - Stylist supply and demand
7:15 - Leaping into entrepreneurship and creating whitespace on your calendar
10:00 - Navigating the end goals of a customer and deciding IF you can help them reach them
14:52 - Kenna uses ennegrams to find the right people for her team
21:51 - A free ennegram assessment
24:00 - The fear of opening the door and finding business
28:50 - People rise to the level of their leader
32:40 - Strategic planning to double your revenue
36:22 - The three categories of tasks
39:33 - The value of paid internships
42:17 - Everyone wants to try something a little different
46:45 - Invest in yourself

LISTEN TO THIS NEXT

Women Your Mother Warned You About, the hilarious, irreverent, intelligent, outrageous new sales podcast from the minds of Gina Trimarco and Rachel Pitts. It’s sales like you’ve never heard it before. Subscribe today on Apple Podcasts or wherever you get your podcasts!

FREE EBOOK: Jeffrey's Little E-Book of How to Listen

Listen up! We have a new free ebook offer for our Diehards. Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling? Then you've got a real problem on your hands: you SUCK at listening! Get better and get more deals with this free e-book.

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

Email has been around for 50 years and we still haven't quite figured out how to best make it work for us. Dianna Booher has dedicated a large portion of her life's work to helping improve business communication. Her latest crusade is {cue dramatic music} EMAIL! Today she'll help you unpack your inbox and find sales.

Dianna is a bestselling author of 48 books, published in 60 foreign-language editions including Communicate Like a Leader, What MORE Can I Say? Why Communication Fails & What to Do About It, Creating Personal Presence and her brand new forthcoming book, Faster, Fewer, Better Emails. Her Clients include more than one-third of the Fortune 500 and she's a frequent guest on Good Morning America, USA Today, the Wall Street Journal, Forbes, NPR, Bloomberg.

In this episode we'll find out exactly how much time to spend emailing, how to send emails that result in action and writing tips from someone who has written over 48 books. Whoa! This one is jammed pack so log off Gmail for a second and listen carefully.

Are you sick of hustling for sales and not making the commissions you want? Are you ready for more financial rewards and more enjoyment from your work? Stop dreaming, start achieving with the Ultimate Sales Assessment and Certification with Jeffrey Gitomer.

On today's show…

4:23 - Dianna became a full-time writer AFTER writing 48 books

5:58 - Concise emails vs. blunt emails

8:48 - The fundamental steps to send emails that result in action

11:14 - Are you spending too much time on email?

15:25 - The Reply-All Devil

17:13 - Spelling, grammar and using emojis today

22:47 - The formality of your opener means something

26:58 - Cleaning up your inbox

29:30 - Should you ask someone in an email to schedule an appointment with you

30:45 - M.A.D.E. format for better writing

Follow Dianna on Facebook, LinkedIn or Twitter @DiannaBooher

LISTEN TO THIS NEXT

The Why and the Buy Podcast hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. 

NEW BOOK

Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

Start your week off MOTIVATED with Jeffrey and Jen! Every Monday chat with us live facebook.com/jeffreygitomer, ask your burning sales questions, interact with Jeffrey and Jen LIVE. 

This week we're discussing a major enemy of motivation: fear. The type of fear that paralyzes you and results in action. It can affect your sales process in every way from networking, prospecting, follow-up and closing. Jen and Jeffrey give you strategies to address the irrational fear that is holding you back and how you can channel fear into positive energy.

PLUS! Why you should never tell someone "Have a nice day." and SalesGravy has 5 tips for millenials to keep sales momentum going from Josiane Feigon

SEE JEFFREY AND JEN LIVE + SELL OR DIE LIVE

August 26 - Dallas/Fort Worth, Texas 

August 28 - Columbus, Ohio

September 24 - St. Louis, Missouri

September 27 - Orlando, Florida

LISTEN TO THIS NEXT

Hidden Stories with Jeremy Fulkerson, a podcast from the Sell or Die Podcast Network. There are people in your neighborhood, community leaders, mothers, fathers, friends, who have powerful stories to tell...if we’re willing to ask. Listen to Hidden Stories today on Apple Podcasts or wherever you get your podcasts.

NEW BOOK

Order your copy of Jen’s new book Sales in A New York Minute today! 212 pages of real world and easy to implement strategies to make more sales build loyal relationships and make more money. 

Click to Subscribe to the Sell or Die Podcast! It only takes 7.5 seconds 🔥

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Sign up for the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy 

Every Friday we present a supercut of the most insightful, most inspiring, most useful pieces of sales wisdom from the week that was. And in case you missed it, click the links below to listen to the full episodes.

SEE JEFFREY AND JEN LIVE + SELL OR DIE LIVE

August 26 - Dallas/Fort Worth, Texas 

August 28 - Columbus, Ohio

September 24 - St. Louis, Missouri

September 27 - Orlando, Florida

On today's show...

01:13 - Jasmine "Jazzy Things" Shea explains the concept of re-frames on Woman Crush Wednesday

09:05 - On Motivation Monday, Jeffrey and Jen teach you the art of negotiation

13:24 - Marina Mogiliko instructs the best social media platform to build your brand.

LISTEN TO THIS NEXT

Women Your Mother Warned You About, the hilarious, irreverent, intelligent, outrageous new sales podcast from the minds of Gina Trimarco and Rachel Pitts. It’s sales like you’ve never heard it before. Subscribe today on Apple Podcasts or wherever you get your podcasts!

GET MORE SELL OR DIE

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

NEW BOOK

Order your copy of Jen’s new book Sales in A New York Minute today! 212 pages of real world and easy to implement strategies to make more sales build loyal relationships and make more money. 

Keep your eyes open and your gloves up because Tony J. Hughes is ready to help you knockout your competition today with a method he calls Combo Prospecting, a powerful one-two punch that fills your pipeline and wins sales. 

Tony is an international keynote speaker, best selling author, leading professional selling educator, award-winning blogger and the most read LinkedIn Author globally on the topic of sales leadership. As an experienced CEO and company director with 35 years of sales and business leadership experience, he is ranked by Top Sales Magazine as the most influential person in professional selling in Asia-Pacific.

Originally aired March 20, 2018

Are you sick of hustling for sales and not making the commissions you want? Are you ready for more financial rewards and more enjoyment from your work? Stop dreaming, start achieving with the Ultimate Sales Assessment and Certification with Jeffrey Gitomer.

On today's show...

4:52 - What is a combo prospect?

11:43 - Are you sales insane? You are if you commit these "sales acts of insanity"

21:08 - The top 3 expectations of buyers

27:59 - What kind of oath should today's salesperson be taking?

33:39 - Tony's biggest sales DON'Ts 

LISTEN TO THIS NEXT

The Why and the Buy Podcast hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

FREE EBOOK: Jeffrey's Little E-Book of How to Listen

Listen up! We have a new free ebook offer for our Diehards. Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling? Then you've got a real problem on your hands: you SUCK at listening! Get better and get more deals with this free e-book.

Welcome to Woman Crush Wednesday, a brand new segment on Sell or Die. Jen Gluckow interviews top women entrepreneurs who are certifiably crushing it and generating more business, more sales and more money. It's an open, honest and sometimes "woo-filled" discussion about working your ass off to succeed and it's a message every woman, man and young hustler needs to hear. 

This week we're crushing on Jasmine "Jazzy Things" Shea. Jasmine is the author of over a dozen healthy cookbooks, the host of the Dinner Table Talk podcast, and the founder of Your Dinner Is Planned: a membership site that offers the fastest and most affordable way for busy families to get healthy dinners on the table.

Even if you're not on the road a lot visiting prospects and customers, eating healthy in sales is HARD. Sales and entrepreneurship can be stressful and time consuming. Neither of those things is generally considered conducive to healthy eating. But Jazzy is here to reframe how we think about healthy eating and how we respond to failure in food or in sales. 

Jasmine’s vision via Your Dinner Is Planned is to empower people to value their health in a new way, and she spreads this impact by providing resources to live a healthy, sustainable lifestyle with an approach that is simple and actionable.

In addition to expanding her vision for Your Dinner Is Planned, Jasmine is also a coach for digital entrepreneurs with unique training in Neuro-Linguistic Programming and mindset coaching specifically for entrepreneurs.

Are you sick of hustling for sales and not making the commissions you want? Are you ready for more financial rewards and more enjoyment from your work? Stop dreaming, start achieving with the Ultimate Sales Assessment and Certification with Jeffrey Gitomer.

On today's show...

4:26 - Jasmine's love of food has remained as her relationship with food changed

8:30 - Defining healthy eating: Eating food in a way that is sustainable for your sales lifestyle

12:30 - There's not a "wagon" to fall off of

15:15 - Cookbooks that are more than recipes

17:25 - How do you move on from the food mistakes

19:45 - Re-wiring your brain to frame failure in a positive way in food AND in sales

22:30 - Examples of Jazzy's reframes

32:45 - Tips and tricks for leaving the grocery store with food that will make us feel better and be sustainable

36:00 - Knowing when you are an authority on your business

LISTEN TO THIS NEXT

Women Your Mother Warned You About, the hilarious, irreverent, intelligent, outrageous new sales podcast from the minds of Gina Trimarco and Rachel Pitts. It’s sales like you’ve never heard it before. Subscribe today on Apple Podcasts or wherever you get your podcasts!

FREE EBOOK: Jeffrey's Little E-Book of How to Listen

Listen up! We have a new free ebook offer for our Diehards. Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling? Then you've got a real problem on your hands: you SUCK at listening! Get better and get more deals with this free e-book.

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!