Sell or Die with Jeffrey Gitomer

Before a customer can pull the trigger on an order, you have to trigger a conversation. 

Jay Baer is back on the show and his new book Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth is burning up the charts right now. It's not about word of mouth "marketing" it's about cultivating word of mouth business by differentiating in a significant enough way to create a genuine conversation outside the walls of your business.

This goes for salespeople not just CEO's and VP's. Are you creatively interacting with your customers in a way that isn't phony and cheesy but genuine and provoking? Jay will help us with the what, wheres and whens of getting people to talk about you and your business.

FROM GRINDING TO GREATNESS $29

Young professional salespeople misunderstand 2 major words: hustle and grind. You’re not in sales to “pay dues.” You’re in sales to build relationships, make sales and earn significant income. Join our new webinar 6.5 Sales Essentials to Master for Young Professionals before all the seats are gone.

On today's show...

7:00 - A letter from a listener about how Jeffrey's Little Gold Book of Yes! Attitude changed his life

12:00 - What is a talk trigger?

14:00 - Competency does NOT create conversation

16:44 - Creating a talk trigger within your own business

22:05 - Same is lame

25:30 - A talk trigger is always an experience not a bullet point

26:40 - Developing talk triggers that are resonant for CUSTOMERS

32:35 - Testing your talk trigger and marrying it

37:53 - You have to have the courage to put a little twist on things

41:15 - When is the most important time to deliver a talk trigger?

45:00 - What's the deal with the alpaca?

48:58 - Does great shrimp cocktail count as a talk trigger?

More on today’s guest

Jay Baer, CSP, CPAE has spent 25 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 34 of the FORTUNE 500. His current firm, Convince and Convert, provides word of mouth, digital marketing, and customer experience advice and counsel to some of the world’s most important brands.

This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

FREE EBOOK: Jeffrey's Little E-Book of How to Listen

Listen up! We have a new free ebook offer for our Diehards. Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling? Then you've got a real problem on your hands: you SUCK at listening! Get better and get more deals with this free e-book.

Start your week off MOTIVATED with Jeffrey and Jen! Every Monday chat with us live facebook.com/jeffreygitomer to get a dose of sales energy and inspiration. 

Find out the difference between persistence and nuisance and how you can avoid being the latter. PLUS the four mistakes companies make when hiring sales leaders.

FROM GRINDING TO GREATNESS

Young professional salespeople misunderstand 2 major words: hustle and grind. You’re not in sales to “pay dues.” You’re in sales to build relationships, make sales and earn significant income. Join our new webinar 6.5 Sales Essentials to Master for Young Professionals before all the seats are gone.

This episode is brought to you by Hidden Stories with Jeremy Fulkerson, a podcast from the Sell or Die Podcast Network. There are people in your neighborhood, community leaders, mothers, fathers, friends, who have powerful stories to tell...if we’re willing to ask. Listen to Hidden Stories today on Apple Podcasts or wherever you get your podcasts.

Click to Subscribe to the Sell or Die Podcast! It only takes 7.5 seconds 🔥

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Sign up for the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

Every Friday we present a supercut of the most insightful, most inspiring, most useful pieces of sales wisdom from the week that was. And in case you missed it, click the links below to listen to the full episodes.

FROM GRINDING TO GREATNESS $29

Young professional salespeople misunderstand 2 major words: hustle and grind. You’re not in sales to “pay dues.” You’re in sales to build relationships, make sales and earn significant income. Join our new webinar 6.5 Sales Essentials to Master for Young Professionals before all the seats are gone.

On today's show...

01:05 - Tyler J. McCall on how personal to get on our business social media account

05:19 - Teresa Kwon explains why every salesperson define, work and live by core values

11:10 - On the Smart People podcast, Jeffrey explains why singular focus is a key ingredient to success.

GET MORE SELL OR DIE

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

This episode is brought to you by Women Your Mother Warned You About, the hilarious, irreverent, intelligent, outrageous new sales podcast from the minds of Gina Trimarco and Rachel Pitts. It’s sales like you’ve never heard it before. Subscribe today on Apple Podcasts or wherever you get your podcasts!

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

NEW BOOK

Order your copy of Jen’s new book Sales in A New York Minute today! 212 pages of real world and easy to implement strategies to make more sales build loyal relationships and make more money.

"Give value first." "The customer doesn't care about you." You've heard this prospecting advice a lot. You've heard it on this show. It's great advice if you're cold calling but on social media everything gets turned on its head. 

Attracting people on social media, building a following, it requires sharing valuable content that people want but it also requires sharing YOU!

Today we're talking to Tyler J. McCall, Instagram and social media marketer, strategist, and coach for creatives and online business owners . He coaches people everyday who want to grow their following to increase their revenue. He'll tell us what he thinks the right balance is between sharing ourselves and sharing our knowledge. Tyler reveals practical tips that you can start implementing right after the podcast to get more followers and more engagement. These aren't phony hacks, this will require work but if you want to generate business online now is the time to sweat and share.

FROM GRINDING TO GREATNESS $29

Young professional salespeople misunderstand 2 major words: hustle and grind. You’re not in sales to “pay dues.” You’re in sales to build relationships, make sales and earn significant income. Join our new webinar 6.5 Sales Essentials to Master for Young Professionals before all the seats are gone.

On today's show...

9:07 - Non-profit work teaches Tyler valuable lessons on value that he takes into his Instagram work

10:54 - Tyler starts a side hustle because people's instagram accounts made him sad :(

15:01 - Early business struggles and debt in the agency model shifts Tyler into coaching

19:52 - The Follower to Fan Society

22:23 - Getting clear on the ideal follower

24:29 - The one metric you should paying attention to on Instagram

26:53 - Mixing business and personal sharing on social media

30:13 - "If you want to grow your following you have to be proactive and find your followers."

32:43 - Stories are the gateway to a direct message

36:07 - "I'm sharing but I'm not getting followers, what the hell?!"

38:39 - Going from instagram story to monetized member

More on today’s guest

Tyler focuses on using Instagram and social media to tell stories, build relationships, and convert followers to fans, drawing from his 10 years of experience in non-profit marketing and management and community organizing. He’s taught thousands of entrepreneurs and managed dozens of Instagram accounts since getting into the online marketing game in 2015. Tyler is based in Chicago, where he lives with his partner Eric. When he’s not coaching or teaching, Tyler enjoys Target runs and road trips…that he documents on his Instagram Stories.

Instagram | www.instagram.com/tylerjmccall
Facebook | www.facebook.com/tylerjmccall
Facebook Group | www.tylerjmccall.com/group
Follower to Fan Society | www.followertofansociety.com
Tyler J. McCall | www.tylerjmccall.com

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts. 

FREE EBOOK: Jeffrey's Little E-Book of How to Listen

Listen up! We have a new free ebook offer for our Diehards. Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling? Then you've got a real problem on your hands: you SUCK at listening! Get better and get more deals with this free e-book.

Read, write, think, prepare, create...even if your ass falls off. Simple formula, hard to execute consistently but if you do will lead to wealth...not money...WEALTH.

Jeffrey recently joined the team from Smart People Podcast to discuss Truthful Living: The First Writings of Napoleon Hill.

In this excerpt Jeffrey discusses the commitment it takes to get the success you desire. 

FREE EBOOK: Jeffrey's Little E-Book of How to Listen

Listen up! We have a new free ebook offer for our Diehards. Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling? Then you've got a real problem on your hands: you SUCK at listening! Get better and get more deals with this free e-book.

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

NEW BOOK

Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.

When is it time to expand what you are doing as a salesperson? When is it time to hire more salespeople? Knowing when and how to take on "more" of anything can be difficult and scary. 

Today's guest, Teresa Kwon, Founder and Managing Director of Daringly Great. She will take the fear out of growth and help you lead and achieve your wildest business dreams. Teresa is a seasoned business strategist and leadership coach devoted to helping successful online CEOs attract, hire, train, and lead a world-class team to scale their business to millions.

Follow Teresa on instagram @daringlygreatleadership today!

She'll offer strategies on who, when and how to hire up so that you're getting the right people for your business. PLUS she coaches us up on how to be leaders for ourselves by establishing core values that guide every decision toward furthering our end goals. 

FREE GIFT from Teresa and her company Daringly Great: a roadmap to scaling up your dream team.

This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.

On today's show...

7:32 - The moment when Teresa realized she had a gift for building teams

9:24 - "I always start by listening"

15:40 - How should salespeople begin to form bonds with leadership AND prospects

17:30 - The value of establishing your own core values

18:50 - Core values vs. mission statements

25:50 - Establishing company culture as an island

31:08 - Knowing who to elevate into leadership

36:56 - Becoming your own leader to achieve your own goals

39:00 - It's always time to hire someone

More on today’s guest

Teresa hails from the taco-lovin’ Austin, Texas where she is a high-impact leadership speaker, strategist, coach, and Founder of Daringly Great Leadership  For 25 years she has helped leaders of startups, businesses, and reputable organizations build and scale with aligned and high-performing teams. Teresa holds a Master in Public Administration with a specialization in Nonprofit Leadership & Management from the Henry W. Bloch School of Business Management and is  Certified Scrum Professional, Certified in Fundraising, and a PMP. Teresa is an avid globetrotter, foodie, philanthropist, bookworm, and nature lover. She is married to a her rock and Sushi Chef and is fur-mom to an adorable toy poodle named Blackjack. They were last spotted wandering the Warner Bros. Harry Potter Studios outside London after conquering the GOT glacier in Iceland.

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy 

FREE EBOOK: Jeffrey's Little E-Book of How to Listen

Listen up! We have a new free ebook offer for our Diehards. Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling? Then you've got a real problem on your hands: you SUCK at listening! Get better and get more deals with this free e-book.

Start your week off MOTIVATED with Jeffrey and Jen! Every Monday chat with us live facebook.com/jeffreygitomer to get a dose of sales energy and inspiration.

Do you know your own worth? Spoiler: your price is in your head. Don't let price objections lower your profit potential. Listen to our strategies to charge what you deserve and maximize your returns.

PLUS! We discover some mistakes that you may be making on your discovery calls according to Richard Smith writing for SalesHacker.com.

FROM GRINDING TO GREATNESS

Young professional salespeople misunderstand 2 major words: hustle and grind. You’re not in sales to “pay dues.” You’re in sales to build relationships, make sales and earn significant income. Join our new webinar 6.5 Sales Essentials to Master for Young Professionals before all the seats are gone.

This episode is brought to you by Hidden Stories with Jeremy Fulkerson, a podcast from the Sell or Die Podcast Network. There are people in your neighborhood, community leaders, mothers, fathers, friends, who have powerful stories to tell...if we’re willing to ask. Listen to Hidden Stories today on Apple Podcasts or wherever you get your podcasts.

Click to Subscribe to the Sell or Die Podcast! It only takes 7.5 seconds 🔥

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Sign up for the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

Every Friday we present a supercut of the most insightful, most inspiring, most useful pieces of sales wisdom from the week that was. And in case you missed it, click the links below to listen to the full episodes. 

This episode is brought to you by Women Your Mother Warned You About, the hilarious, irreverent, intelligent, outrageous new sales podcast from the minds of Gina Trimarco and Rachel Pitts. It’s sales like you’ve never heard it before. Subscribe today on Apple Podcasts or wherever you get your podcasts!

On today's show...

01:13 - Monte Wyatt teaches us the difference between bad management and great leadership

05:02 - On Motivation Monday, Jeffrey and Jen tell you if predictions about the future of sales are "in your future" or "in the clouds"

11:06 - Keith Campagna helps us get on the road again with tips for surviving life as a traveling salesperson

GET MORE SELL OR DIE

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

NEW BOOK

Order your copy of Jen’s new book Sales in A New York Minute today! 212 pages of real world and easy to implement strategies to make more sales build loyal relationships and make more money.

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

Who do you consider to be an ideal leader? Is it one of your parents, an historical figure...your boss? How do we define ideal leadership and what are the qualities that we associate with it?

We'll discuss with our guest today, Monte Wyatt, executive leadership coach and author of the Wall Street Journal bestselling book Pulling Profits Out of a Hat. Leadership (not management) can make the difference between profits and poor performance. This episode is NOT just for VP's, but those looking to lead in sales each quarter and develop a 5-Star Mindset that attracts referral business.

PLUS! Monte shares 5 disciplines that will lead to exponential sales growth in any company. 

This episode is brought to you by, Cash Flow to CEO, Jen's new premium membership program that is helping entrepreneurs with big dreams learn how to sell them. Get access to Jen's free webinar, 3 Secrets to Consistent Cashflow TODAY!

On today's show...

7:02 - Monte's definition of a great business

10:11 - The 5-Star Mindset

13:31 - Abundant leadership vs. management

17:40 - Teaching your people how to think

19:31 - The 5 disciplines that lead to exponential sales growth

26:14 - How to market your product through writing a book

More on today’s guest

Monte’s 15-year career as an award-winning executive leadership coach and 14 years in the agricultural input industry has prepared him in his thought-leadership journey. Within Syngenta Crop Protection, Monte has proven success in sales, sales training, sales management, crop management, and customer relationship marketing management.

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

Need more sales help?

Jeffrey’s website: https://gitomer.com

Jennifer’s website: https://salesinanyminute.com

Subscribe to the Gitomer Learning Academy: https://go.gitomer.com/gitomer-learning-academy

FREE EBOOK: Jeffrey's Little E-Book of How to Listen

Listen up! We have a new free ebook offer for our Diehards. Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling? Then you've got a real problem on your hands: you SUCK at listening! Get better and get more deals with this free e-book.

Who do you look up to? Do you have a mentor that guides you? Can you call them at 2 o'clock in the morning?

Even the King of Sales has mentors. In today's Sell or Die Extra Jeffrey chats with one of the most influential mentors he's ever had, Harvey Mackay, author of Swimming With the Sharks.  

This is just one piece of a larger interview for the podcast Street Smarts with Harvey Mackay. You can find the full episode here.

In this clip they discuss Swimming with The Sharks and how it's still being applied today for sales and business success. And Harvey Mackay reveals what he finds out about a customer before he ever walks into a meeting.

FREE EBOOK: Jeffrey's Little E-Book of How to Listen

Listen up! We have a new free ebook offer for our Diehards. Blah, blah, blah...is that all your prospects seem to say when they're telling you why they ain't buying what you're selling? Then you've got a real problem on your hands: you SUCK at listening! Get better and get more deals with this free e-book. 

Join our Exclusive Sell or Die Facebook Group, where our members are already discussing the latest episode. Submit your sales question and we will answer it on the show!

NEW BOOK

Order your copy of Jeffrey’s new book Sales Manifesto TODAY! Imperative actions you need to take and master to dominate your competition and win for yourself...for the next decade.