Explore strategies for selling annuities by focusing on worst-case scenarios in this insightful episode. We discuss how addressing potential negative outcomes can reassure clients and solidify their decision-making. Learn to present annuities as a safeguard against financial uncertainty, highlighting features like guaranteed income and downside protection. This approach helps clients appreciate the value of annuities in securing their financial future, even in the most challenging times. Gain tips on how to tactfully navigate these conversations to build trust and confidence with your clients.