In the AV world, referrals are like gold. This week on Selling AV we discuss why asking for referrals to everyone will actually yield referrals to no one.

In the AV world, referrals are like gold. This week on Selling AV we discuss why asking for referrals to everyone will actually yield referrals to no one.

If you have heard some of the gurus of storytelling out there declare the elevator pitch dead, I am here to respectfully disagree. Listen to this Selling AV to find out how to effectively use an elevator pitch in the storytelling economy.

If you have heard some of the gurus of storytelling out there declare the elevator pitch dead, I am here to respectfully disagree. Listen to this Selling AV to find out how to effectively use an elevator pitch in the storytelling economy.

Sometimes in AV we think we know what the client wants until we submit a proposal and they tell us otherwise. Don’t get frustrated! Follow these three steps to optimize the chances of partnering with the client to get the proposal right.

Sometimes in AV we think we know what the client wants until we submit a proposal and they tell us otherwise. Don’t get frustrated! Follow these three steps to optimize the chances of partnering with the client to get the proposal right.

Sometimes as AV salespeople and AV businesses we get hung up on what we want to sell our clients. Many times however, that may not align with what the client wants to buy. Listen to this week’s selling AV to hear the difference.

Sometimes as AV salespeople and AV businesses we get hung up on what we want to sell our clients. Many times however, that may not align with what the client wants to buy. Listen to this week’s selling AV to hear the difference.

As sales people it’s typically hard for us to deliver bad news or say “I don’t know”. However when uncomfortable situations arise, it’s better to be present than to wait for the perfect answer. Find out why in this week’s Selling AV.

As sales people it’s typically hard for us to deliver bad news or say “I don’t know”. However when uncomfortable situations arise, it’s better to be present than to wait for the perfect answer. Find out why in this week’s Selling AV.