Sales isn’t about tricking customers into buying things; it’s about forming alliances based on trust. Listen to today’s tip and learn a simple way to communicate this to your customers.  Think of it as your 5 minute sales manager.

Old habits die hard, even when times change significantly. There is a phrase in AV that is dangerously outdated and may be costing you and your company sales.  What is it? Tune in to find out! Think of it as your five-minute sales manager.

Last week in Selling AV #6 we talked about Objections and how to categorize and qualify them.  Equally important though, is making sure that you are only fighting one objection at a time.  Learn how this week by listening below.  Think of it as your 5 minute sales manager.

If you are selling AV you’ve heard hundreds of objections.  However, did you know that they really boil down into one of four categories?  This week we talk about categorizing objections and then clarifying them to increase your chances of making a sale.  Think of it as your 5 minute sales manager.

Have you ever gone into an electronics store and seen rows of spec sheets hung on the wall with pictures of televisions? Of course not! So why do we try to sell AV systems this way in integration? This week we talk about the power of doing a proper demo. Think of it as your five-minute sales manager.

We’ve all heard of FAB selling, selling based on Features, Advantages and Benefits. However, selling based on talking points can be boring. In this episode we talk about developing tracks that can make sure your FAB isn’t drab. Think of it as your five-minute sales manager.

Our businesses are centered around technology and our systems are full of parts and pieces. But is that really what people pay for? Listen in to hear Mark’s thoughts.

This episode talks about how pretending you’re the customer can assure proper AV design and demonstrate the value in your proposal. The customer may not always be who you think it is though. Listen below to find out more.