If you are in the business of selling AV, odds are you’re in the wrong job. What do I mean and how do you fix it? Listen to this week’s Selling AV to find out. Think of it as your five-minute sales manager.

Creating relationships with General Contractors is an obvious strategy for securing AV work.  Given that, everyone else is doing it too!  If you want to increase your chances of landing jobs with GCs, take a listen to this week’s Selling AV.

There is an interesting new blog on rAVe by Omar Prashad that coins a new term called “Scope Seep.” If you haven’t read it, check it out here.

Based on that, this week on Selling AV, I thought I’d give some advice on avoiding the “free” trap.  Take it for a spin — it’s only five minutes.

Do you want to trade referrals for AV work? Then you need to get out there and network with other trades. Tune into this week’s Selling AV to find out who the best networking trade partners are. Think of it as your five-minute sales manager.

There are plenty of resources that offer to sell you construction leads, but are they worth the investment? Listen to this week’s Selling AV to get Mark’s take on if these lists are valuable and how to get the most from them. Think of it as your five-minute sales manager.

Do you want to add some fuel to your AV network? This week on Selling AV, we talk about three important associations you may want to join if you are doing commercial AV work. Think of it as your five-minute sales manager.

We all hear that AV people should be talking to architects, but that’s easier to say than to actually do. This week I give a few tips on how to open those architect doors.  Think of it as your five-minute sales manager.

Sometimes customers come into a meeting with you with their minds made up about some of the products and services that you offer.  Trying to tackle those preconceptions head-on can be a struggle, so this week I share a technique that may just help bring the customer back around. Think of it as your five-minute sales manager.