Selling NYC Smarter: Kayla Lee’s Strategies for Today’s Market | UrbanDigs

Today, Noah and John sit down with Kayla Lee of Serhant—one of the top-producing small teams in NYC real estate with nearly a billion dollars in new development pipeline. Kayla gives a powerful breakdown of Manhattan’s shifting buyer preferences, the boom in Brooklyn and Queens new development, and how smart pricing, creative staging, and amenity-rich projects are winning the day. She shares her insights on building a lean, high-performing team, and reveals her two golden rules for success in real estate. Pure gold!

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✅ Stay Connected With Us:

👉 Noah's LinkedIn: https://www.linkedin.com/in/noah-rosenblatt-b9b17815

👉 John's LinkedIn https://www.linkedin.com/in/john-walkup2/

👉 Website: https://www.urbandigs.com

👉 Instagram: https://www.instagram.com/urbandigs_nyc

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📧 Contact: [email protected]

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00:45 – Kayla’s market breakdown

02:15 – The Brooklyn/Queens shift

03:00 – Long Island City & Greenpoint surge

05:45 – New development momentum

08:00 – Changing buyer expectations

10:45 – The pricing conversation

12:15 – Handling stubborn sellers

14:45 – Building a team

16:45 – The "Avengers" approach

18:00 – Training new team members

20:00 – Kayla’s advice: "Know your s**t" and "Don’t be an a**hole"

21:30 – Why networking wins deals

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✅ Kayla's Sites:

https://kaylaleeteam.com/

https://serhant.com/agents/kayla-lee

https://serhant.com/teams/kayla-lee-team

✅ Connect with Kayla on LinkedIn:

https://www.linkedin.com/in/kaylalee

✅ Follow Kayla on Instagram:

https://www.instagram.com/kaylaleeteam

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🎙️ Want more Manhattan & Brooklyn real estate insights?

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✅ Other Videos You Might Be Interested In Watching:

👉 Tough Clients, Big Deals, and NYC Energy with Holly Parker

https://studio.youtube.com/video/eOA7LNDCwp0

👉 Quiet Confidence & Big Closings with Nick Gavin

https://www.youtube.com/watch?v=Fs7CrSgMNRQ&t=57s

👉 Brooklyn Townhouses Pricing Strategies and Broker Realities

https://www.youtube.com/watch?v=UdTX6OloknE&t=5s

👉 Top NYC Real Estate Agents Reveal How UrbanDigs Advisor Helps

https://www.youtube.com/watch?v=Q8e6X5axc9Q

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https://www.youtube.com/watch?v=p4YP9y-wqj4

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