April 22, 2024

Selling Smarter, Not Harder: John Lester’s Approach to Sales Integrity | The Better Than Rich Show Ep. 161

44 minutes

Sales expert John Lester is here to unpack sales strategies. John completely debunks common sales myths and shares revolutionary ideas that combine psychology with practical techniques to enhance the sales process. Whether you're a seasoned entrepreneur or just starting out, as John explains how to build trust and value in sales interactions you’ll be equipped with the tools to not only meet but exceed your business goals. His unique perspective on connecting with clients and understanding their needs makes this a must-listen if you’re looking to refine your sales tactics and boost your business acumen.

Chapters:

00:00:00 Meet John Lester: Unveiling the Secrets to Sales Mastery

00:02:30 A Closer Look: The Psychology Behind Successful Selling

00:05:47 Exploring Core Sales Concepts: Psychological Insights and Practical Applications

00:09:31 Crafting Connections: The Buyer's Mindset Uncovered

00:13:48 Perfecting Rapport: The Strategy Behind Effective Sales Relationships

00:18:35 Synergy in Action: How Marketing and Sales Alignment Fuels Success

00:23:02 Decoding Buyer Behavior: Strategies for Advanced Engagement

00:25:50 Tailoring the Sales Approach: Personal Touches that Win Deals

00:27:05 Stories of Success: Enhancing Customer Satisfaction through Personalization

00:33:29 From Boardroom to Startup: Transitioning to Entrepreneurial Success

00:39:24 Inside the Sales Mind: Developing a Winning Sales Attitude

00:42:05 Wrap-Up: Key Takeaways and Looking Ahead to New Challenges

Connect with John:

Attitude Selling

Winning the Inner Game of Sales by John Lester

Reading Material:

Marketing Myopia by Theodore Levitt - 20 page article

Connect with The Better Than Rich:

⁠⁠Get Your Free Delegation Plan⁠⁠ - Better Than Rich

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