Bestselling author Jo Piazza (Under the Influence) and Cristen don their milkmaid dresses to talk tradwives, elusive tradhusbands and the hustle. From homeschooling curriculum to MAHA-approved supplements, tradwife influencers are serving up a fantasy of submission—and becoming breadwinners while they’re at it. Jo unpacks why it's so lucrative, the research behind her new tradwife thriller Everyone Is Lying to You, the pink-pilled pipeline pulling women rightward, and the prairie-core dream versus generational wealth realities.

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