Senior living organizations are about to experience the challenge of marketing and selling to a new demographic -- the Baby Boomer.

Making a senior care choice can be a difficult decision for caregivers. What if you were able to reach families that are struggling with that decision during their research process and empower them to move forward when they are ready?

On this episode of the Senior Care Growth Show, Nate O'Keefe, Founder and CEO of Roobrik, shares how his company's online platform helps caregivers self-inform and share more information with your sales team when they are ready.

Inbound marketing is a phrase that many senior care marketers are familiar with. Yet, we find that the majority of senior care organizations have not yet fully embraced the inbound methodology. That's a big miss and we've got a big personality on the show to tell you why.

On this episode of the Senior Care Growth Show, Dan Tyre, Sales Director for HubSpot, a leading inbound marketing platform, shares his advice on how inbound techniques help senior care organizations fuel growth.

Ready to get fired up about modernizing your marketing and sales? You're not going to want to miss this episode.

The playbook for senior living marketers has changed dramatically over the last 10 years. With consumer activity shifting to a digital world, where do traditional marketing activities like PR fit in? And, how can digital supplement those traditional tactics? On this episode of the Senior Care Growth Show, Janis Ehlers, President, The Ehlers Group, shares […]

“That interaction between our frontline team members and our current residents is so telling. Our customers really aren’t there to buy our community. What they’re really there to buy is the experience of our community.”

As an industry, occupancy is at an eight-year low. Senior living sales organizations continue to struggle. It’s time to try something different. It’s time to move beyond traditional sales techniques and to revolutionize how we sell.

On this episode of the Senior Care Growth Show, Mike Marlow, Marketing and Sales Training Manager, Life Care Services, shares his advice on how to grow your business by building stronger connections with prospective residents and their families.

Listen now or read the full transcript below.

(more…)

“Our sales organization is crushing it. We’ve hired the right people, we all understand our roles, and we swim in our lanes. Our processes are super well defined, our data is clean, and we have the right systems in place to track everything.”

Feeling like your senior living sales team is not quite there yet? Don’t worry. Not many are!

Senior living sales organizations face a number of difficult challenges. On this episode of the Senior Care Growth Show, Charles Brubaker, Vice President of Strategy and Sales Operations, Enquire Solutions, shares his tips on how to build a world-class senior living sales team to help you increase census.

Listen now or read the full transcript below.

(more…)