In today's episode, Susan Ryan sits down with Lisa McCracken and Dan Hermann of Ziegler Investment Banking, a privately held investment bank, capital markets and proprietary investments firm that specializes in the healthcare, senior living, and education sectors.

McCracken is director of senior living research and development, and her primary focus is on conducting industry research and trend analyses. Hermann is president and CEO, as well as head of investment banking at Ziegler.

Both Hermann and McCracken serve as members of The Green House Project Board of Directors.

Hermann offers a broad overview of Ziegler from his 30-year tenure, including a review of the growth of the organization and its scope of services. McCracken describes her role, building upon Ziegler's longstanding commitment to understanding issues facing senior living providers, to conduct and provide research, education and thought leadership that captures industry trends.

They both discuss the impact of COVID-19 on the industry and how it determines future trends, as well as why they believe it would be disastrous to go back to 'the way it was' pre-pandemic.

Finally, McCracken and Hermann offer their perspectives on elder 'living' and the innovation and options that will be essential to achieving it.

Find out more about Ziegler here: https://www.ziegler.com