Sense Per Mile

In this episode of Sense Per Mile, we dive into the concept of "flipping your marketing funnel" to attract the right drivers for your fleet. Instead of casting a wide net, we discuss how to use data from your advertising funnel to target and engage the most suitable candidates. By analyzing the results of your marketing efforts, you can refine your approach, reduce wasted resources, and focus on drivers who are the best fit for your company. Tune in for expert advice on how to use data-driven strategies to optimize your recruitment and build a stronger, more reliable team.

This week, we cover the 8th Annual MVT Charity Golf Tournament on location at the Sonoma Ranch Golf Course to see how MVT gives back to the community.

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Guests: 

Royal Jones, Founder & CEO, Mesilla Valley Transportation 

Shayla Addison, Account Manager, Tenstreet

Jackie Jones, CMO, Mesilla Valley Transportation 

American Linen and Uniform Supply

Ryder

Aflac

 Sponsored by:

Tenstreet 

Mesilla Valley Transportation  

Don't Miss Out on CDLConnect Sessions – A Webinar Series Powered by CDLLife Master Register here: https://contact.cdlconnect.io/2024-cdlconnect-sessions?utm_source=sense-per-mile

In this episode of Sense Per Mile, we tackle the biggest challenges faced by driver recruiters today. From ghosting to stiff competition for talent, we break down the top 9 pain points that recruiters deal with and provide practical advice for overcoming them. We've got tips and strategies to help recruiters succeed in bringing the best drivers on board. Tune in for insights that can make recruiting a smoother ride!

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Guests:

Ashley Cayton-Pearson, Account Manager, Tenstreet

Sponsored by:

Tenstreet

Drivers Legal Plan

In this episode of Sense Per Mile, we reflect on the celebrations of Truck Driver Appreciation Week and the ways drivers are honored for their hard work. But what about the other 358 days of the year? It's time to go beyond temporary gestures and focus on the lasting changes that show real appreciation—through legislation, fair pay, and business practices that prioritize drivers' well-being. Join us as we discuss what meaningful support for drivers should look like year-round, from improved working conditions to the policies that can make a real impact on their lives.

It’s Truck Driver Appreciation Week! In this episode of Sense Per Mile, we dive into a thought-provoking article proposing a "Driver's Bill of Rights," aimed at addressing the often-overlooked issues that professional drivers face on the road. From unpredictable hours to lack of basic amenities, drivers contend with a range of challenges that rarely make it to the spotlight. We discuss why it's time to shift focus from pizza parties that cost drivers valuable time and money to real solutions that could make a difference. Tune in as we explore what a meaningful recognition of drivers should look like!

In this episode of Sense Per Mile, we challenge trucking companies to rethink how they celebrate Truck Driver Appreciation Week. Instead of the usual lunches that drivers often miss while on the road, we explore practical, impactful ways to show real gratitude. Plus, we have an exclusive premiere of Tony Justice’s new anthem, "We Drive Trucks." Tune in to learn how to truly honor your drivers and celebrate their hard work in ways that matter!

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Guests:

Tony Justice, Driver / Professional MusicianNick LaFalce, Fleet Marketing Manager, RaceTrac

Sponsored by:

TenstreetDecker

Truck Lines

In this episode of Sense Per Mile, we dive into the world of freight brokers, often misunderstood and even vilified in the trucking industry. We give brokers the mic to answer your burning questions and clear up common misconceptions. What do they really do? How do they navigate the challenges of the industry? And why are they so often the scapegoat? Tune in as we peel back the layers and give brokers a chance to tell their side of the story.

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Guests:
Bryn (Bren) White, Account Manager, Tenstreet
Sage OutCast, Broker, Sage Strategic Logistics
Paul Jaroslawski, Co-Founder, Freight Caviar
Robert Bain, Sr Consultant, Strongest Man in Logistics

Sponsored by:
Tenstreet

Don't Miss Out on CDLConnect Sessions – A Webinar Series Powered by CDLLifeMaster Driving Recruitment: A comprehensive Maturity Model
Thursday, September 12 @ 11:00 AM CST
Register here: https://web.cvent.com/hub/events/11eb975f-8239-4f56-818a-397a0ce73d0f/landing?utm_source=sense-per-mile

Browse Future Sessions:
https://contact.cdlconnect.io/2024-cdlconnect-sessions?utm_source=sense-per-mile

This episode of Sense Per Mile tackles the growing issue of cargo theft in the trucking industry. We explore how it impacts carriers, brokers, and drivers, and discuss the measures needed to combat this costly crime. Discover why cargo theft matters to everyone along the supply chain, from truckers to consumers.

In this episode of Sense Per Mile, we dive into the current dynamics of the job market within the transportation industry. Is it a job seeker's market, or do the scales tip in favor of employers? We explore the factors influencing the balance of power between employees and employers, as well as the relationship between drivers and carriers. Whether you're navigating your career or managing a fleet, this episode provides insights to help you understand where the leverage lies—and how it might shift in the near future. Tune in for expert analysis, industry trends, and real-world perspectives from both sides of the steering wheel.

In this episode of Sense Per Mile, we dive into the often-dreaded world of insurance. Seen by many as a negative but necessary part of the trucking industry, insurance companies are frequently blamed for pushing new regulations that make life harder for drivers and recruiters alike. But is this perception accurate? We investigate the realities behind these claims, exploring how insurance companies truly operate, their impact on the industry, and whether they're really the villains they're made out to be. Tune in to uncover the truth behind the premiums.