On this episode we take you inside MATS and talk to some amazing people!

Between cut-throat freight rates, insane insurance deductibles, micro marketing budgets, and super slim margins, how do small carriers survive in the modern age of trucking?

s the barrier to entry too low for getting behind the wheel? This week, we dissect this question and its impact on the industry. Plus, we talk about the shifting demographics within trucking: Driving is now attracting immigrants at rates comparable to manual labor in construction and agriculture, outpacing other demographics targeted by trucking.

When nearly every applicant has engaged with multiple carriers, how do you raise genuine intent when a driver applies to your company? Tune in as we explore solutions on this week’s episode.

The stereotypes surrounding Gen Z—lazy, entitled, and stuck in their mom’s basement—often overshadow the potential they hold, especially in industries like trucking. As the active driver population ages and efforts to recruit Millennials wane, the spotlight now turns to Gen Z. Is there a way to get them behind the wheel? In this episode, we break down the situation with a marketing agency founder that specifically targets Gen Z for several Fortune 500 clients. We also talk to a recruiting director within the demographic to shed light on what Gen Z truly seeks in an employer and how the trucking industry can adapt.Don’t miss our LIVE coverage at MATS!

Amidst factors including an aging workforce, decreased interest from younger generations, low capacity, selective carriers, regulatory hurdles like the FMCSA clearinghouse, insurance companies rendering SAP programs useless, and average drivers opting to find gainful employment elsewhere, the prospect of a genuine driver shortage begs consideration. Could these elements create an ACTUAL scarcity in the market? Come along for the ride as we try to get to the bottom of these issues.

Join us this week as we talk about a common belief among drivers: that recruiters are dishonest. While our stances on the show may differ, the resounding perception from our polled drivers reflects otherwise. Where did this stereotype come from? Can we fix it? Hear us break down the dilemma on this week’s episode of Sense Per Mile! We also share some recent stories about Zebras being pulled from a burning trailer and a driver’s POV being stuck in a dust storm on the highway at night!

Today we discuss things trucking companies say that potential drivers find unattractive with a little help from Chat GPT.

This week we discuss how to make your job offer stand out in a sea of other offers. Learn how to turn negative characteristics into positive ones to build authenticity and trust. Keeping you at the top of driver's minds as they navigate a saturated job market.