Sentient: The Podcast

Jo is a social psychologist with a decade of research experience, with scientific journals and publications covering a huge range of topics from retention in the reserve force to how much consumers will pay for ‘clean meat’. 

She’s been with Faunalytics since 2017, a little over 4 years, and today we’re going to chat about her work and newest report: “Going Vegan or Vegetarian:  Many Paths to One Goal” 

Watch the interview on YouTube

The study Jo mentioned, Reduce or Eliminate by Sparkman, Macdonald, Caldwell, Kateman, & Boese (2021): https://www.sciencedirect.com/science/article/pii/S0272494421000451 https://faunalytics.org/meeting-meat-eaters-halfway/

The AfroVegan Society: https://www.afrovegansociety.org 

Find Jo's work here: 

Going Vega*n: many paths to one goal study

https://faunalytics.org

Hit subscribe and find us here: 

Newsletter: https://sentientmedia.org/newsletter​ 

Facebook: https://facebook.com/sentientmediaorg​ 

Twitter: https://twitter.com/sentient_media​ 

Instagram: https://instagram.com/sentient_media​ 

LinkedIn: https://www.linkedin.com/company/sent...​

Youtube: https://www.youtube.com/channel/UCudaVg7_tLsKzdg0fWko2bg

In the first installment of Sentient Media’s new web series, ANIMAL/HUMANS, host Mikko Jarvenpaa speaks with touring rock musicians Tanya O’Callaghan and Derrick Green about their new TV show Highway to Health. The show follows Tanya and Derrick as they travel around the world, sharing plant-based meals with iconic figures including Moby and Kat Von D, and exploring issues ranging from social to environmental justice.

The interview touches on some of the adventures the musical duo experienced while filming, including their time aboard a Sea Shepherd ship during an anti-poaching mission. Tanya and Derrick also talk about their motivation in creating a plant-based travel show.

“Being plant-based changed my life radically,” says Derrick, who is a vocalist for the bands Sepultura and Maximum Hedrum. “You’re doing everything in this lifestyle not only for yourself but other beings on this planet. It’s important to realize we’re not the only animals on this planet, and we have to take care of each other.”

“We’ve been [plant-based] since long before people knew what being vegan meant,” says Tanya, a life-long vegan and freelance bassist.

Stay tuned to @HighwayToHealthOfficial for official release dates and more updates.

All proceeds from this event go directly into funding Sentient Media.

Sentient Media is a nonprofit media organization that produces independent reporting on farmed animal lives and our broken food system.

Our mission is to increase public awareness of key issues that matter to all of us: the treatment and well-being of all sentient beings and the health of our planet.

We believe exposure is the first step toward behavioral change. That’s why we bring together journalists, digital marketing, and tech expertise to reach a diverse audience.

In 2020, our animal-related content reached over 1 million readers, with over 25 million first page impressions on Google, 250 articles published on Sentient Media and 72 articles placed in outside media including The Guardian, USA Today, WIRED, NY Daily News, Citizen Truth, The Times, and more.

Newsletter: https://sentientmedia.org/newsletter​ 

Facebook: https://facebook.com/sentientmediaorg​ 

Twitter: https://twitter.com/sentient_media​ 

Instagram: https://instagram.com/sentient_media​ 

LinkedIn: https://www.linkedin.com/company/sent...​

The agriculture industry’s economic landscape is changing—and fast. Jim Mellon’s new book, Moo’s Law, helps readers understand the quickly evolving investment landscape in cultivated and plant-based proteins. Recently, he sat down with Sentient Media Founder Mikko Jarvenpaa to unpack the alternative protein market, what investors should be doing, what they shouldn’t be doing, and what they have to look forward to.

“When consumers are confronted with the choice of meat or seafood that has no hormones, no antibiotics, no toxins, nothing that’s bad for you and possibly stuff that’s good for you,” says Mellon, “and a very positive environmental and animal impact, why wouldn’t they do it, especially if it’s cheaper than the conventional stuff?”

Mellon is betting that cultivated meat and seafood won’t just be popular. He thinks they’ll change the industry entirely. “I was skeptical when I first started writing the book that was going to happen,” says Mellon. “But I’m convinced it’s going to happen now. I think [the agriculture industry] is going to be an industry that is taken over much faster than any other industry in recent history.”

All proceeds from this event go directly into funding Sentient Media.

Sentient Media is a nonprofit media organization that produces independent reporting on farmed animal lives and our broken food system.

Our mission is to increase public awareness of key issues that matter to all of us: the treatment and well-being of all sentient beings and the health of our planet.

We believe exposure is the first step toward behavioral change. That’s why we bring together journalists, digital marketing, and tech expertise to reach a diverse audience.

In 2020, our animal-related content reached over 1 million readers, with over 25 million first page impressions on Google, 250 articles published on Sentient Media and 72 articles placed in outside media including The Guardian, USA Today, WIRED, NY Daily News, Citizen Truth, The Times, and more.

Newsletter: https://sentientmedia.org/newsletter​ 

Facebook: https://facebook.com/sentientmediaorg​ 

Twitter: https://twitter.com/sentient_media​ 

Instagram: https://instagram.com/sentient_media​ 

LinkedIn: https://www.linkedin.com/company/sent...​