SEO 101

Today on SEO 101 John and Dave run down the latest in internet technology and programming. Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query. Joy Hawkins discusses 10 Myths of Local at LocalU Advanced in Santa Monica. Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack and ads and online directories occupying a large percentage of the remaining SERP real estate. basically saying your local SEO strategy has to be aggressive. And finally, Google has released a year's worth of data in Google Search Console, well the beta version. If you have access to the beta version of Google Search Console and go to the performance report, you will see a filter to change the date range for that report and the options include over 12 months of data.

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Google Adds To Featured Snippets: Images, Related Search Content People Relations; Google Tests Mobile Search Interface With Few Organic Results.
Plus, Interesting insight into Foursquare from This Week in Local. As it turns out, Foursquare is often underestimated in terms of how many 3rd parties use it for data. Google Q A Rolling out to the Desktop. Plus, get local help with your Google Assistant.

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The spammers are in the news again about event markup spam, and fake reviews. Ross and John also discuss issues that often arise in SEO and client relationships, along with some Mueller Files.

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Ross Dun and John Carcutt discuss some remaining news from Pubcon and then start the inevitable November - December speculations of what’s to come in 2018 in the world of SEO. 

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SEO Ranking Factors in 2017; Do Google Posts Impact Rankings? A Case Study; Adding Structured Data Helps Google Understand Rank Webpages Better 
Google: If You Don't Have A Manual Action, You Don't Need To Submit A Disavow. This is a change from what they have said in the past. Google: Few Strong Pages > Many Weak Ones; Google: JavaScript Links, If Found, Pass Full Link Signals 

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Ross Dunn and guest Joy Hawkins discuss the latest in local SEO on Google. Some topics discussed: the ridiculous power that business titles have, to Yext’s new vertical push, to JSON-LD, street address formatting, home service ads, Google Posts API, and much more.

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John and Ross discuss the emerging powerhouse that is blockchain technology (yup, they geeked out again) and it’s potential impact on everything from SEO to SEM and more. They also discussed Google Tag Manager, AJAX indexing, Google My Business and answered 3 excellent questions from our awesome SEO 101 Community.

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The recent State of Search conference provided a cornucopia of sound bytes from Gary Illyes covered on this episode. Also, a possible example of the dangers of bragging about a top ranking on Google and questions from the Community.

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Apple switches away from Bing and moves to Google, a surprise for many. Ross and John also cover a few new pieces related to confirmations in how Google handles Title Tags in mobile vs desktop, and image data in search. Lastly, we have some great questions from our community.

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Today on SEO 101 the guys discuss an array of different topics straddling SEO. They speak on Google Keyword Planner Showing "Okay Google" Keyword Ideas, and google my business expanding optional URL's. As well as asking the question When Do Expired Redirects Stop Passing Signals With Google? Google's John Mueller was asked how Google handles a page that you applied a canonical to but also has a noindex on it. Does that page pass the noindex. You can see how the question kind of caused a lot of confusion. The short answer is that Google in practice generally just assumes in these cases the canonical is a mistake and ignore it. How do you navigate that confusion, or how do you prevent it. All today on SEO 101. 

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