SEO 101

Today on SEO 101 we celebrate, this show marks the 300th episode in SEO 101's History. The guys are joined by Jennifer Cario former SEO 101 co-host . Jennifer Evans Cario is an industry vet with more than a decade of experience in social media and online marketing. Cario served six years as editor in chief of Search Engine Guide before joining up as Social Media Faculty Chair for MarketMotive.com and launching SugarSpun Marketing, a social media strategy and analytics firm. They talk about her traqnsition out of SEO into social media, and how social media is useing algorithms  to advance their platforms. 

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Today on SEO 101 the guys talk about a plethora of differnt topics from good to noindex. Google Flags User Submitted Store Hours in Local Knowledge Panel. Google is now showing when a user submits hours that don’t match the hours either Google has added or that the business has submitted, and flags them clearly as being different hours that someone has submitted.  Google began rolling out a job search feature in Google Search. Shortly after, they announced the job posting schema which was being tested for some time. In short, this feature allows you to search Google for jobs or specific types of jobs or location of jobs and get job listings directly in the search results. Also Columnist Eric Enge summarizes a session from the recent SMX Advanced conference on Accelerated Mobile Pages. Plus your Questions, all today on SEO 101. 

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The hosts examine rumors around the Google Search Algorithm updates of late, the acquisition of Yellow Pages by Dex, the Google My Business Posts opportunity, a Mueller file, and more.

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Professor Maps joins us to discuss the ins-and-outs of the current local SEO landscape along with the importance of leveraging existing relationships after you obtain them through the Google or Facebook sales funnels.

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Hosts Ross and John review Google UI tests found in the wild, a blackhat SEO tip, John’s foray into buying a home assistant, and we answer three questions from the SEO 101 community.

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Today on SEO 101 John and Ross start off with Bing joining Google, Pinterest and others in upgrading its image search capabilities. Microsoft also expands its Bing Rewards loyalty program to the UK. Late last week, Google posted a warning against using articles for link building and many thought we were going to see mass link penalties shortly after. Also Google Warns, Don't Do Article Creation For Links. Last but not least, The Mueller Files. Today in The Mueller Files they talk about How to use SEO to influence B2B buyers at every stage of the buyer’s journey.

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In this episode Ross is joined by stand-in guest host, Scott Van Achte. The show was very diverse. It covered everything from Bing providing bot access to restaurants in local listings, to Yelp’s trust factor, algorithmic shifts at Google as of late, and a discussion of SEO myths that could be considered worth writing about.

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Ross John interview Joy Hawkins, the owner of Sterling Sky Inc, Google Local Top Contributor, and creator of the Expert’s Guide to Local SEO. The show delves into some foundational local SEO followed by how to hire a local SEO, how to report local SEO spam, what’s next in local SEO, how to move the needle on existing local rankings, and much more.

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Google has been testing a lot lately and we have a few pieces of intel to pass along thanks to the ever attention SEO industry; they don’t miss a beat! John and Ross also discuss their various perspectives on identifying and handling low quality content within their own websites.

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Google’s Project Owl is discussed along with some new finds from hyperaware Google watchers such as a potential Job Search system in the wings. John discusses noindexing duplicate content in news feeds and why it’s bad advice from Google. Ross praises Google on finally requesting more insight into false info on Google Knowledge Panel data (he focuses specifically on local data) and some discussion on the new tech and SEO.

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