SEO 101

Neither Penguin or Panda are on a rolling update schedule. .. both are currently Manual Updates and Panda has not been updated in over 6 months.  Google working on a completely separate Index for Mobile. Tablets not considered “Mobile” by Google and are not impacted by the coming update. Good Mobile Overview of the Gary Illyes presentation at SMX West. Also, Stephan Spencer raises the issue of building link risk management into every website owners regular processes.

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New Info on the Google Mobile Algo Roll-out:

Will be a Yes/No flag no Grey areas.
More discussion about whether it will impact Desktop search.
Will roll out over a few Days (a week)
Google News not going to see the Mobile update yet.

Also , a Doorway Page Updateand listener questions onquery parameter URLs and tabbed content.

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Query Parameters, Ranking Factors and The Possible Split of Google Plusare among the listeners topics that Ross Dunn and John Carcutt ask return guest (Google Webmaster Trends analyst) John MuellerThey also discuss the eventual rollout of search queries reports inGoogle Webmaster Tools, author rank and more.

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The Google Mobile Friendly Update, Advance notice of major upcoming Google updates, GWT Functionality and other subjects are address as Ross Dunn and John Carcutt welcomes back the famed Google Webmaster Trends Analyst from Switzerland, John Mueller

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Ross Dunn speaks withRebecca Kirstein, a certified Google Business View photographer. She is on to talk about the Google Business View process for local search theycreated and how it can help with local results.

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Ross Dunn and John Carcutt answer listener questions on mobile friendly SERPs, temporary landing pages while redesigning websites, and inbound vsoutbound links. Plus they discuss some headlines that include Photos are No longer the King of Facebook and Despite Documented Performance Lift Brands Still Confounded By Local Search

 

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Understanding andExplaining A Realistic SEO Timeline;In 2015, Your Job As An SEO Isnt Actually SEO orYour Job As An SEO Should Be Just SEO;Wildcards Can Be Used in Google Suggest.

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Ross Dunn and John Carcutt discusslinkbuilding tactics, public hatred forGoogle Mapmaker,Quality Content Guidelines,Google Now Supports Crawling andIndexing Locale-Adaptive Web Pages, andMatt Cutts Talking About The Early Days At Google.

 

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Ross Dunn and John Carcutt describe in detail why SEOcan be spelledA.R.T.

A = Authority

Link Profile
Social References/Engagement
Local Citations

R = Relevancy

Keyword vs Topics (meaning)
Content
Content Types

T = Trust

Algos: Good vs. Bad Tactics
Crawlability
Technology/Mobile

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Ross and John continue their look into the year of algorithm changes including Payday Loan 2.0 Targeting highly spammy categories, Google Panda 4.0 7.5 percentof English Language queries hit, Authorship Photo Drop Signaling big changes to come.

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