SEO 101

External traffic to Spanish news websites has fallen by 10 to 15 percent after Google removed the country’s publishers from its free news index; Non-HTTPS sites get warning soon in Chrome. Plus Ross and John look into the year of algorithm changes including  Payday Loan 2.0 - Targeting highly spammy categories,  Google  Panda 4.0 - 7.5 percentof English Language queries hit,  Authorship Photo Drop - Signaling big changes to come.

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Ross and John answer listener questions including troubleshooting why a website might actually not be cached, and the importance of allowing people to visit the website with or without the www and how this could result in losing as much as half of his direct web traffic.

Plus, Google is shutting down Google News in Spainandcutting all news content from Spain;Google Says Penguin To Shift To Continuous Updates;Bing: Content Quality Is A Primary Ranking Factor Made Up Of Authority, UtilityandPresentation.

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Ross and John answer listener questions about optimizing for keyword phrases, managingGoogle+ Local pages for yourbusiness. Plus news on New Facebok Algo Targets posts which seem like ads and how to pin Your Google+ Posts To The Top Of Your Stream.

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Scanning Your Site For Missing Google Analytics and AdWords Tags as Ross welcomes Josh Kellett. Josh is theinventor of GAchecker.com (a free tool designed to Scan Your Site For Missing Analytics andAdWords Tags) and a top search specialist at the Canadian Red Cross.

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Starting a SEO Program On Your Own? Ross and John break down the question by recommending knowing your objectives/goals and setting up the factors for tracking success, competitor research and Keyword research, site optimization based on results of research, content strategy and Link building through building social networks.

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Twitter: Renewed Focus On SEO Generated 10 Times More Visitors as Twitter says making this change increased the number of logged-out users coming to its site by 10-fold, apparently raising the number from 7.5 million per month to the current 75 million per month. Ross and John also talk Google and talk numbers when it comes to The Nofollow Attribute , Link Building As Not Spam, Negative SEO Extortion. Also, the New Best Practice for Authority ties to Local Search and how topic authority is separate from Geo authority.

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Ross and John give a comprehensive cannot-miss episode on SEO Tools, breaking them down by way of Discovery (Keyword and Discovery Research), Analysis (Technical and Backlink Analysis) and Measurement (rank trackers and conversion tracking).

Feel free to follow the outline as you listen.

Those D.A.M SEO Tools

D = Discovery Tools:


Keyword Research
Google site: and Google cache:
Competitive Research:


A = Analysis Tools


Technical Analysis
Backlink Analysis


M = Measurement Tools


Setting goal metrics to define the proper tools
Analytics

Pixel Based
Server Log Based


Rank Trackers
Conversion Tracking

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Penguin 3.0 Rollout Finally here or is it? Is this an update or a new Algo? On a side note - Pirate Update 2.0 happens as well. New Study - Rank number1 in Mobile search or nothing. Tool in webmaster tools for domain changes has updated asJohn Muller updates saying we just updated it to guide you through a part of the process, double-checking that you have the sites verified, that the redirects are in place, and that the redirect doesn't break verification.

 

 

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Ross and John discuss the recent SEMPO guidelines and how they could impact the industry, plusTopSEOssaysWe Have Not Been Banned By Google,Google releases video series on taking your local business online. Plus they answr listener questions onGoogle monitoring interactions a user has on a web page, and new domain names.

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Yahoo Directory goes away, how some mobile search campaigns not being tracked?  We also hear client stories dealing with website switching and Google Webmaster Tools. Plus,  we hear the story of an interior designer client friend of Ross who has landed an account with Lamborghini and is asked for a crazy favor.

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