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Ever wondered why some e-commerce sites are skyrocketing in Google rankings while affiliate sites lag behind? Join me, Ed Dawson, as we explore the latest trends and challenges in SEO and online marketing. We kick things off with an intriguing comparison of e-commerce and affiliate sites, before having some fun with Google's hidden software Easter eggs. You'll also learn why editorial links are the gold standard for backlinks and how concepts like EAT—Experience, Expertise, Authoritativeness, and Trust—play a crucial role in Google's quality guidelines. Plus, discover practical strategies such as ego bait, creating an email list, and using engineering as marketing to enhance your SEO efforts.

In the second part of the episode, we dive deep into advanced SEO techniques to give you a competitive edge. Get to grips with the concept of entities in Google's algorithm and how they go beyond simple keywords to understand context. Uncover the lasting benefits of evergreen content and the nuanced pros and cons of exact match domains (EMDs). We'll also discuss why external links can improve user experience and potentially boost your SEO signals, and reveal how expired domains can be a hidden gem in your SEO strategy. Whether you're new to SEO or looking to refine your approach, this episode is packed with actionable insights that can transform your digital marketing game.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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