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What if everything you thought you knew about SEO was turned upside down? Unravel the misconceptions dominating the SEO world as I, Ed Dawson, founder of the SEO Intelligence Platform, boldly challenge the notion that links are the be-all and end-all of SEO success. Discover why exceptional content should take the lead in your strategy, laying a robust groundwork that naturally pulls in high-quality links and fosters sustainable growth. Since the Google Penguin update, my guiding principle has been that great content cultivates a strong online presence, and in this episode, I share insights into how this approach can redefine your SEO strategy.

Dive into my unconventional journey of building backlinks, including a particularly creative strategy at Brighton SEO. Hear how our playful scratch card campaign sparked engagement and captured valuable leads, proving that thinking outside the box can yield remarkable outcomes. This episode is packed with practical tips, unique anecdotes, and thought-provoking questions aimed at inspiring you to rethink your SEO tactics. Let’s challenge the status quo together and prioritize content creation for unparalleled long-term success in the SEO landscape.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

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"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
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