SEO Is Not That Hard

SEO Is Not That Hard

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SEO Is Not That Hard episodes

  • March 5th 2024 Google Core and Spam Updates

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    All the latest news on Googles March 2024 Core and Spam updates.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    Help feed the algorithm and leave a review at ratethispodcast.com/seo

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Linkedin, Bluesky & Twitter

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    29 min
  • Collect Testimonials

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    The tool we use at KeywordsPeopleUse.com to collect and share customer testimonials is https://senja.io/

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    Help feed the algorithm and leave a review at ratethispodcast.com/seo

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Linkedin, Bluesky & Twitter

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    10 min
  • Search Intent

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    Ever wondered why your meticulously crafted website content doesn't hit the mark with your audience? In our latest podcast, I, Ed Dawson, peel back the layers on search intent, revealing the crucial role it plays in SEO strategy success. We dive into the psyche of the searcher, from the curious homeowner whose lawn care journey starts with a question, to the moment they confidently click 'buy' on that lawn mower. It's a riveting exploration that doesn't just tell you about the four main types of search intent—informational, commercial, transactional, and navigational—but shows you how to make them the cornerstone of your digital content, ensuring every piece you publish strikes a chord with your audience.

    Unlock the secrets of Google's search features as we dissect them to decipher the veiled intentions behind each query. With a keen eye on featured snippets, knowledge panels, and the array of search result gems, we learn to interpret Google's clues to user intent. This isn't just an academic exercise; it's a strategic masterclass in fine-tuning your content to cater to your audience's needs at every stage of their journey. Whether you're dishing out expert advice on an informational blog or driving sales on an e-commerce juggernaut, our discussion offers actionable strategies to elevate your SEO game and, ultimately, your bottom line.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    Help feed the algorithm and leave a review at ratethispodcast.com/seo

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Linkedin, Bluesky & Twitter

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    17 min
  • Engineering as Marketing

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    Ever wondered how the big players like HubSpot and AHREFS reel in customers without a sales pitch? Join me, Ed Dawson of KeywordsPeopleUse.com, as I pull back the curtain on the secret weapon of 'engineering as marketing'. In our latest podcast episode, we're not just talking theory; I’m going to give you a front-row seat to over two decades of my SEO and website monetization experience. You'll walk away understanding how to create free, high-value tools that don't just engage but also convert your audience into leads.

    This episode is a goldmine for those ready to transform their marketing strategy and stand out in a saturated digital landscape. We'll dissect how engineering as marketing can skyrocket your SEO with backlinks, and I'll show you the nuts and bolts of building a tool that complements your core offerings impressively. It's not just about drawing in users; it's about building a fanbase that can't wait to subscribe. So if you're itching to learn how to mix development with marketing for explosive growth, this is one episode you can't afford to miss.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    Help feed the algorithm and leave a review at ratethispodcast.com/seo

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Linkedin, Bluesky & Twitter

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    11 min
  • EMERGENCY PODCAST - March Core Update & Spam Update

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    Google Blog Post: https://developers.google.com/search/blog/2024/03/core-update-spam-policies?hl=en

    Google Twitter Accouncement: https://twitter.com/googlesearchc/status/1765060149662920747

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    Help feed the algorithm and leave a review at ratethispodcast.com/seo

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Linkedin, Bluesky & Twitter

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    4 min
  • Create More Than You Consume

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    Unlock the transformative power of creation over consumption in the digital landscape with me, Ed Dawson, as we embark on a journey to turn knowledge into action. With over two decades of experience, I'll be your guide through the often overlooked yet critical practice of generating content that propels both personal growth and project advancement.

    This episode peels back the layers of the creative process, highlighting the vital step of moving from passive absorption to active production. As your host, I'll reveal how to shatter the barriers of self-doubt and perfectionism that hinder many from starting their creation journey. Together, we'll explore the symbiotic relationship between consuming knowledge and producing work, providing practical insights for anyone looking to leverage their SEO and affiliate marketing skills to build a success story. Join me for an engaging discussion that will equip you with the mindset and strategies needed to transition from a consumer to a creator in the world of online content.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    Help feed the algorithm and leave a review at ratethispodcast.com/seo

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Linkedin, Bluesky & Twitter

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    9 min
  • Conversion Rate Optimisation (CRO)

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    Book Recommendation: Making Websites Win

    Ever wondered why some websites seem to effortlessly turn casual browsers into loyal customers? Buckle up, as I, Edd Dawson of KeywordsPeopleUse.com, reveal how Conversion Rate Optimization (CRO) can be your secret weapon for ensuring visitors don't just land on your page but stay, engage, and convert. This isn't your run-of-the-mill SEO chatter; it's about supercharging user experiences and multiplying your business returns without pumping more into traffic. Through A/B and multivariate testing, we're zeroing in on strategies that make every click a potential ka-ching!

    Join me on this treasure hunt as we map out the digital landscape where SEO meets CRO, sharing over twenty years of wisdom in website development and monetization. Learn how CRO is indispensable across various online business models—from e-commerce to B2B services—and discover how to refine your website into a conversion magnet. We're not just talking increased revenue; it's about fostering growth that's both sustainable and impactful. If you're ready to convert passive visitors into active contributors to your business's success, this episode is your golden ticket.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    Help feed the algorithm and leave a review at ratethispodcast.com/seo

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Linkedin, Bluesky & Twitter

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    12 min
  • Get your Free copy of my 101 Quick SEO Tips

    Send a text

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    Help feed the algorithm and leave a review at ratethispodcast.com/seo

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Linkedin, Bluesky & Twitter

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    5 min
  • Are Niche Sites Dead?

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    Is the age of niche sites crumbling before our eyes? As an affiliate marketer and SEO expert with two decades of experience, I, Ed Dawson, expose the stark realities and future possibilities for niche sites in the wake of Google's 'helpful content update.' This episode isn't just another doomsday prediction; it's a clarion call for content creators who've felt the seismic shift beneath their feet. I dissect the essence of a niche site and argue against the black and white narrative that's been painted post-update, emphasizing that the problem isn't the niche, but how we build upon it.

    Through a candid exploration, I reveal why some sites took a hit and how others can learn from their pitfalls. I discuss the importance of coherence, depth, and user-centric design, steering away from the peril of mere click-chasing. No stone is left unturned as I share practical advice on crafting sites with robust architecture and a focus on genuine value—strategies essential for weathering the storm of digital change. Join me in this honest examination, as I provide the compass for navigating the evolving landscape of SEO and affiliate marketing.

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    Help feed the algorithm and leave a review at ratethispodcast.com/seo

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Linkedin, Bluesky & Twitter

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    11 min
  • What does Google really think about AI Content?

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    Google Guidance on AI Content - https://developers.google.com/search/blog/2023/02/google-search-and-ai-content

    SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

    Help feed the algorithm and leave a review at ratethispodcast.com/seo

    You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

    To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

    See Edd's personal site at edddawson.com

    Ask me a question and get on the show Click here to record a question

    Find Edd on Linkedin, Bluesky & Twitter

    Find KeywordsPeopleUse on Twitter @kwds_ppl_use

    "Werq" Kevin MacLeod (incompetech.com)
    Licensed under Creative Commons: By Attribution 4.0 License
    http://creativecommons.org/licenses/by/4.0/

    10 min

About SEO Is Not That Hard

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Are you eager to boost your website's performance on search engines like Google but unsure where to start or what truly makes a difference in SEO?

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