SEO On-Air

How to Rank in ChatGPT, Google AI, and LLM Search

Search is changing faster than ever. As ChatGPT, Google AI Overviews, Gemini, Perplexity, and other large language models become a primary source of information, businesses must rethink how they build visibility online.

In this episode of SEO On-Air, host Koa Kauwe sits down with Bryan Wisotsky (Sky SEO Digital), Ryan Ricketts (Wonderist Agency - Dental Marketing), and Shannon Hayner (Mover Search Marketing) to discuss how SEO is evolving in the age of AI and what businesses need to do to rank across ChatGPT, Google AI, and LLM-powered search experiences.

The conversation explores the rise of Generative Engine Optimization (GEO), AI SEO, Answer Engine Optimization (AEO), and how traditional search strategies are adapting to a world where AI-generated answers are replacing blue links. The guests share practical insights into content structure, schema markup, authority building, content chunking, entity optimization, and why human expertise still matters in an increasingly automated landscape.

They also discuss how AI systems evaluate trust, why scannable content is becoming more important, the growing role of Reddit, YouTube, and community-driven platforms, and how agencies can position their clients for visibility across multiple AI-powered search engines.

🎯 What You'll Learn:

• How ChatGPT, Google AI Overviews, and LLM search are changing SEO
• The difference between traditional SEO and GEO/AEO strategies
• Why content structure and chunking matter for AI visibility
• How schema markup influences AI search results
• The role of authority, trust, and entity-based SEO
• Why Reddit, YouTube, and community content are gaining importance
• How AI evaluates and surfaces information
• The balance between writing for humans and AI systems
• The future of SEO agencies in an AI-driven world
• What businesses can do today to improve AI search visibility

Whether you're an SEO professional, marketer, agency owner, or business leader, this episode offers actionable insights into staying visible as search continues to evolve beyond traditional rankings.

🎧 Tune in to learn how businesses can adapt their SEO strategies, build authority, and earn visibility across ChatGPT, Google AI, and the next generation of search engines.

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Best Way to Manage a Google Ads Budget

Managing a Google Ads budget isn't about spending more. It's about spending smarter.

In this episode of SEO On-Air, host Koa Kauwe sits down with Danielle Enzinna, Founder of Pink Paradigm, to discuss how businesses can maximize their advertising investment, reduce wasted spend, and build Google Ads campaigns that deliver measurable results.

Danielle shares practical insights on campaign structure, budget allocation, conversion tracking, keyword targeting, automation, and the role AI is playing in modern PPC management. The conversation explores common mistakes businesses make with Google Ads, how to improve return on ad spend, and why strategy matters more than simply increasing budget.

🎯 What You'll Learn:

• How to manage a Google Ads budget effectively
• Common mistakes that waste advertising spend
• The role of AI and automation in PPC campaigns
• Why campaign structure impacts performance
• How to improve conversion tracking and reporting
• The importance of keyword targeting and audience intent
• Ways to increase ROI without increasing budget
• How SEO and Google Ads can work together
• What businesses should measure beyond clicks and impressions
• Best practices for long-term PPC success

Whether you're a business owner, marketer, agency leader, or PPC specialist, this episode provides actionable strategies to help you get more value from your Google Ads investment and drive sustainable growth.

🎧 Tune in to learn how smarter budgeting, better targeting, and strategic campaign management can help you achieve stronger results with Google Ads.

What does it really take to become the brand AI recommends first?
As Google AI Overviews, ChatGPT, Gemini, and other AI-powered search experiences transform the way people discover businesses, ranking #1 in Google is no longer the ultimate goal.
In this episode of SEO On-Air, Koa Kauwe is joined by Cliff Tillery, Dmitrii Kustov, and Blake Corrington to explore how AI search is reshaping SEO, digital visibility, and brand authority.
The discussion covers how AI systems evaluate trust, why online reputation is becoming a critical ranking signal, the growing influence of Reddit and YouTube, and what businesses must do to stand out in an increasingly AI-driven search landscape.
You'll learn:
• Why brand authority matters more than rankings
• How AI search engines choose which brands to recommend
• The rise of Search Everywhere Optimization
• Why unique expertise beats generic AI-generated content
• The role of Reddit, YouTube, and online communities in AI visibility
• How businesses can improve their presence across AI-powered search platforms
If you're an SEO professional, marketer, agency owner, or business leader, this episode offers practical insights into building a brand that earns trust, authority, and recommendations in the future of search.
Because the brands that win won't just be found.
They'll be recommended.

Why do clients leave marketing agencies even when the work is getting done?

In this episode of SEO On-Air, host Koa Kauwe sits down with Jeff Burkholder (Burke Digital) to discuss the real reasons agencies lose clients, how trust is built, and why communication and expectation management matter more than any marketing tactic.

Drawing from his experience building Burke Digital from a small web design business into a trusted digital marketing agency, Jeff shares the lessons he's learned about client relationships, agency growth, local SEO, and creating long-term partnerships that drive real business results.

The conversation explores why many agency-client relationships fail before the work even begins, how poor expectation setting creates frustration, and why agencies must focus on education, transparency, and trust if they want to retain clients over the long term.

Jeff also shares his perspective on AI in marketing, how agencies should approach AI-powered tools, and why human expertise, strategy, and communication remain essential despite rapid advancements in automation.

🎯 What You'll Learn:

• The biggest reason clients fire marketing agencies
• Why expectation management is critical for client retention
• How trust impacts long-term agency relationships
• The role of communication in reducing client churn
• Why agencies should focus on fit before signing new clients
• How to simplify complex SEO concepts for business owners
• The challenges local businesses face when choosing an agency
• How Burke Digital approaches SEO and digital marketing strategy
• The role of AI in modern marketing workflows
• Why human expertise still matters in an AI-driven world

Whether you're an agency owner, marketer, consultant, or business leader, this episode provides valuable insights into building stronger client relationships, improving retention, and delivering marketing services that create lasting value.

Because clients rarely leave because of one bad report.

They leave when trust, communication, and expectations break down.

Growing an agency is about far more than winning clients and delivering great marketing results. The biggest lessons often come from the mistakes, challenges, and decisions agency leaders face while scaling their businesses.

In this episode of SEO On-Air, host Koa Kauwe is joined by Kyle Karney (Firestarter SEO), Tyler Lane (Session Interactive), and Conrad Saam (Mockingbird) to discuss the agency growth lessons they wish they had learned earlier.

The conversation covers everything from hiring the right people, building leadership teams, and creating operational excellence to developing company culture, retaining talent, managing client relationships, and finding sustainable growth channels.

The panel also shares candid insights on overcoming growing pains, investing in agency marketing, balancing contractors versus full-time employees, creating employee-first cultures, and why many agencies struggle to scale beyond certain revenue milestones.

🎯 What You'll Learn:

• The agency growth lessons leaders wish they learned sooner
• Why operational excellence becomes critical as agencies scale
• How to hire for the next stage of growth
• The challenges of building leadership teams
• Why employee culture drives long-term success
• The role of SEO, Google Ads, networking, and thought leadership in agency growth
• How successful agencies market themselves
• Why client offboarding matters more than most agencies realize
• The difference between selling services and selling products
• How agency owners can overcome common scaling challenges

Whether you're running a startup agency, scaling an established firm, or planning your next stage of growth, this episode offers practical insights from agency leaders who have already navigated the journey.

Because the biggest agency growth lessons usually come after you've learned them the hard way.

SEO in 2026 is no longer just about rankings, keywords, and traffic.

In this episode of SEO On-Air, host Koa Kauwe is joined by Eliz Regina Martínez, Hanna Reth (Rethink Media Group), and Gregory Kristan (TM Blast LLC) to discuss the growing gap between what clients expect from SEO and what actually drives visibility, authority, and conversions today.

The panel explores how AI search, AI Overviews, PPC data, social search, and multi-channel marketing are reshaping modern SEO strategies and why agencies must now focus on qualified leads, user intent, and business outcomes instead of vanity traffic metrics.

They also discuss how AI tools are changing client expectations, why technical SEO alone is no longer enough, and how agencies are adapting to a search landscape driven by personalization, AI visibility, and trust signals.

🎯 What you’ll learn:

• Why clients still misunderstand SEO in 2026
• The difference between traffic and real conversions
• How AI tools are changing SEO expectations
• Why SEO now works best with multi-channel marketing
• The role of PPC and AI visibility in modern SEO
• Why hyper-personalized content matters more than ever
• How AI Overviews and LLMs are changing search behavior
• Why agencies are moving toward holistic marketing strategies

This episode is essential for SEO professionals, agencies, marketers, and business owners trying to understand how SEO is evolving in the AI era.

Because today, SEO is no longer just about ranking higher.
It’s about building visibility and trust everywhere customers search.

AI is changing SEO and digital marketing faster than most agencies can adapt.

In this episode of SEO On-Air, host Koa Kauwe is joined by Benji Hyam (Grow and Convert), Jonathan Rodriguez, and Jenni Simmons to discuss how modern agencies are actually using AI today and where they believe the industry is heading next.

The conversation explores the real-world side of AI adoption inside agencies, from prompt engineering and AI-assisted content workflows to automation, attribution challenges, SEO strategy, and the growing pressure to adapt without sacrificing quality.

Benji shares how his agency is testing AI visibility, measuring AI-driven conversions, and building internal AI tools while still prioritizing premium human-led content. Jonathan breaks down how prompt engineering, Answer Engine Optimization (AEO), and AI-assisted local SEO workflows are helping agencies scale content and rankings faster. Jenni explains why many agencies are still cautiously testing AI while focusing on authenticity, operational efficiency, and long-term client value.

They also discuss how AI Overviews are changing attribution, why traffic reporting is becoming harder to trust, and how agencies are balancing automation with creativity and strategy.

🎯 What you’ll learn:

• How smart agencies are using AI in SEO today
• The rise of prompt engineering in content marketing
• Why AI-assisted SEO workflows are rapidly evolving
• How agencies are measuring AI visibility and conversions
• Why AI traffic is still a small percentage of overall conversions
• The difference between automation and strategy
• How AI Overviews are changing SEO attribution
• Why human-led content still matters for premium brands
• The role of AEO (Answer Engine Optimization) in SEO
• How agencies are using AI for ideation and efficiency
• Why content quality and authenticity still matter
• The future of SEO agencies in an AI-first search landscape

This episode is essential for SEO professionals, agency owners, marketers, and business leaders trying to understand how AI is changing the future of search and digital marketing.

Because the agencies winning with AI today
aren’t replacing strategy with automation.
They’re using AI to scale smarter decisions, faster workflows, and better marketing outcomes.

AI is making content creation faster than ever.
But speed alone doesn’t create trust, emotion, or truly memorable marketing.

In this episode of SEO On-Air, host Koa Kauwe is joined by Melanie Trudeau (Miller Thomson LLP / Integrated PR & Marketing) and Mark Hayden (Hayden5 Media) to explore why human creativity still plays a critical role in SEO, PR, branding, and digital marketing even as AI rapidly transforms the industry.

The conversation dives into how AI is reshaping content production, search behavior, PR, SEO strategy, and education while also creating new challenges around authenticity, trust, originality, and emotional connection.

Melanie shares how PR and high-authority media placements are becoming increasingly valuable in AI search visibility, while Mark discusses the growing role of creativity, storytelling, video production, and emotional marketing in a world flooded with generic AI-generated content.

They also unpack the future of agencies, AI-generated influencers, changing SEO metrics, content quality concerns, and why businesses still need human expertise to stand out.

🎯 What you’ll learn:

• Why human creativity still matters in the AI era
• How PR is becoming more important for SEO and AI visibility
• The difference between real PR and mass press release distribution
• Why AI-generated content often feels generic or “sloppy”
• How agencies are using AI as a tool instead of a replacement
• The growing importance of storytelling and emotional marketing
• How AI is changing SEO metrics and search behavior
• Why trust and authenticity are becoming more valuable online
• The future of AI-generated video, influencers, and content
• Why technical SEO may become more automated over time
• How creativity helps brands stand out in AI-driven search
• What the future of marketing agencies may look like

This episode is essential for marketers, SEO professionals, agency owners, PR teams, content creators, and business leaders trying to understand where marketing is heading in an AI-driven world.

Because as AI makes content easier to create,
human creativity becomes the real competitive advantage.

Search behavior is changing fast and businesses can no longer rely on Google rankings alone to stay visible.

In this episode of SEO On-Air, host Koa Kauwe is joined by Nikki Haley (Go Fish), Spencer Schock (Growth Kings / Good2bSocial), and Kyle Patino (Case Engine) to explore how brands can build trust, authority, and visibility in an AI-driven search landscape.

As AI tools, ChatGPT, Reddit, TikTok, and AI Overviews reshape how users discover businesses online, the conversation dives into why SEO is no longer a standalone channel and how businesses now need a true multi-platform strategy to stay competitive.

The panel discusses how trust signals are evolving beyond traditional backlinks and keywords toward reviews, case studies, technician pages, video content, press mentions, expertise signals, and real customer proof.

They also break down how AI is changing content quality expectations, why prompt tracking and AI visibility are becoming critical, and how agencies are adapting KPIs away from clicks and rankings toward revenue, conversions, and multi-touch attribution.

🎯 What you’ll learn:

• Why SEO is no longer just about rankings and backlinks
• How AI and ChatGPT are changing search behavior
• Why businesses need multi-platform visibility beyond Google
• The growing importance of trust signals and credibility
• How reviews, case studies, and proof-based content improve authority
• Why video and real human experiences matter more than ever
• How AI prompt tracking and AI visibility work
• The shift from keyword optimization to search intent and entities
• Why traditional traffic metrics are becoming less reliable
• How agencies are adapting KPIs toward revenue and conversions
• Why user journeys are now multi-touch and multi-channel
• The future of SEO, AI visibility, and digital marketing strategy

This episode is essential for SEO professionals, agency owners, marketers, and business leaders trying to understand how trust and visibility are evolving in the AI era.

Because today, visibility isn’t just about ranking on Google anymore.
It’s about building authority everywhere your audience searches, researches, and makes decisions.

SEO is no longer just about rankings, backlinks, and publishing more content.

In this episode of SEO On-Air, host Koa Kauwe is joined by Brady Little (Red Rattler), Zach Blackburn (Bateman Collective), and Nick Augustine (Lonestar Content Marketing) to explore how modern SEO is evolving beyond traditional tactics into a strategy built around trust, user experience, and real business impact.

As AI-generated content floods the internet, the panel discusses why many old SEO playbooks are losing effectiveness and why businesses now need to focus on human-first experiences, authority, trust signals, and conversion-focused strategies to stay competitive.

The conversation dives deep into how Google evaluates trust today, why generic AI content often fails, and how businesses can stand out in a world filled with automated, low-quality content.

They also break down the growing role of reviews, user engagement, location relevance, brand positioning, and customer experience in driving visibility and conversions in search.

🎯 What you’ll learn:

• Why SEO today is about more than keywords and backlinks
• How Google evaluates trust, expertise, and authority
• Why AI-generated “content spam” is hurting websites
• The importance of human-first content and critical thinking
• How user experience impacts rankings and conversions
• Why reviews and trust signals matter more than ever
• The right way to create local and location-based pages
• How agencies are adapting SEO strategies in the AI era
• Why vanity metrics don’t always reflect real business growth
• The role of heatmaps, engagement tracking, and CRO in SEO
• How transparency and customer trust affect conversions
• Why modern SEO requires customization instead of cookie-cutter tactics

This episode is essential for SEO professionals, agency owners, marketers, and local businesses trying to understand how search is evolving in the age of AI and user-first experiences.

Because modern SEO isn’t just about getting traffic anymore.
It’s about building trust, relevance, and experiences that actually convert.