In this episode of SEO On Air, we’re joined by Gareth Cunningham, Marketing Director at Ammo Marketing Group and a digital marketing veteran with over 20 years of experience. Gareth’s journey from commercial diving to leading SEO strategies is as fascinating as it is insightful. Now helping businesses navigate complex search landscapes, Gareth shares his thoughts on the shift from traditional SEO to “Search Everything Optimization,” the evolving role of backlinks, and how AI is reshaping the future of digital marketing. If you’re a marketer looking to stay sharp in an ever-changing landscape, this episode is packed with practical wisdom and forward-looking perspectives. 

In this episode of SEO On-Air, Tim Brown, founder and CEO of Hook Agency, shares how he built a purpose-driven business by balancing people and profit. From shaping a strong internal culture to choosing the right clients, Tim breaks down the mindset and strategies behind sustainable agency growth. We also explore the power of niche marketing, practical ways to use AI, and why leading with intention creates long-term impact. If you're looking to grow with clarity and conviction, this conversation is for you. 

In this episode of SEO On-Air, Michael Davern, Partner and CEO of Incept, joins us to share his journey from music to marketing leadership. Known for championing a strategy-first approach, Michael breaks down what truly sets Incept apart in a sea of service-driven agencies. He dives into the importance of starting with "why" in every client engagement, the role of AI in modern marketing operations, and why many common metrics and tactics are leading businesses astray. From balancing creativity with data to challenging the industry's overreliance on vanity metrics, Michael offers a clear, grounded perspective on how to build marketing that actually drives results. 

In this episode of SEO On-Air, we sit down with Daniel Herbert, Senior Manager of SEO and Paid Media at MJ2 Marketing, to explore how AI is transforming the digital marketing landscape. Daniel shares practical insights on combining paid and organic strategies, optimizing content for voice search, and making the most of today’s AI tools—without losing the human touch. From avoiding keyword stuffing to leveraging TikTok for B2B, this conversation is packed with smart, actionable advice for marketers navigating constant change. 

Sam Rahimi, Vice President of Earned and Owned Media at AdCellerant, joins us to break down the state of SEO in 2025. From debunking the “SEO is dead” myth to using AI tools the right way, Sam shares sharp insights on content strategy, link building, and why context matters more than keywords. Whether you're a local business or a national brand, this episode offers practical, no-fluff advice to help you cut through the digital noise and get found online. 

In this episode of SEO On-Air, Lora Kratchounova—founder of Scratch Marketing + Media—breaks down how B2B brands can move beyond features and start marketing the future. From brand positioning to account-based experiences, Lora shares insights from 25+ years in tech marketing and startup mentorship. A must-listen for founders and marketers alike. 

In this episode of SEO On-Air, SEO expert Aaron Mackel shares how brands can thrive in the ever-evolving search landscape of 2025. With over a decade of experience, Aaron dives into the power of user intent, emerging SEO trends, the role of AI in content, and why topical authority is more important than ever. He breaks down how real reviews impact visibility, how user behavior is shifting across platforms, and why being great at a few things beats trying to rank for everything. Plus, Aaron shares practical advice for local businesses, content creators, and teams looking to future-proof their SEO strategy.

Whether you're a seasoned marketer or just starting out, this is a conversation you won't want to miss.

In this episode of SEO On-Air, host Aaron welcomes Tim Douglass, founder of Fidelis Creative Agency, to unpack what it really takes to build a brand that connects—deeply and authentically—in today’s overcrowded digital space.

Tim shares why branding is no longer about flashy logos or clever taglines, but about creating a gut-level connection with your ideal customer. They dive into the foundations of brand strategy, the importance of brand architecture, and how to balance creativity with marketing execution. Plus, they discuss where AI fits into the branding conversation—and where it absolutely doesn’t.

Whether you're building a personal brand or leading a company, this episode is packed with practical insights and real-world examples to help you craft a brand that resonates and lasts.

In this episode of SEO On-Air, we sit down with Dan Dinsmore, founder of Overit, to explore his incredible 30-year journey from designing CD-ROMs to leading cutting-edge campaigns powered by AI and data. Dan shares how he balances right-brain creativity with left-brain analytics, why failure is essential to innovation, and how his agency continues to evolve in a rapidly changing digital landscape. Whether you're a creative professional, marketer, or entrepreneur, Dan’s insights on blending emotion, data, and risk-taking will leave you inspired to rethink your approach to branding and growth.

What if your SEO strategy is built on outdated assumptions? In this episode of SEO On-Air, Aaron sits down with Bill Rice, founder and CEO of Kaleidico, to unpack why most digital agencies are missing the mark when it comes to SEO, lead generation, and content in the AI era.

💡 Bill shares:

 ▸ Why SEO still matters—and how it’s rapidly evolving
 ▸ The biggest mistakes agencies make with landing pages and forms
 ▸ How to turn overlooked “thank you” pages into conversion machines
 ▸ Smart ways to actually use ChatGPT (hint: it's not your homework machine)
▸ How to stand out in a world where everyone uses the same AI tools
▸ The secret to creating content Google—and your customers—actually value

Whether you're building an agency, refining your lead funnel, or just trying to keep up with the pace of AI, this is a masterclass in modern digital strategy.