In order to improve the SEO site rankings for your clients it's imperative that you have an ongoing link building campaign. There are many advantages to outsourcing your link building. Outsourcing the work is the easiest, most reliable and often the most cost effective solution. Other benefits addressed in this episode include: convenience, expertise, accountability and affordability. Start with pillar content and then use it to promote and build links.

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White Label Link Building // SEO Link Building Service // Custom Software Development for Marketers

Diversity in a content strategy means including a wide range of topics, different types of posts, and using different publication and syndication channels. The more diverse your campaign is, the more likely it is you'll keep your audience interested, and the wider range of people you'll be able to reach.

The problem is diversity requires "out of the box thinking," breaking your routines and stepping out of your comfort zone. It also require delicate balancing with the consistency of your brand's material, which is just as important. Fortunately, there are a handful of easy ways you can diversify your strategy without disrupting the magic you've already established:

Mentioned in Today's Episode:

• Custom content writing service

• Time and effort necessary into making an infographic

• Video seo guide

What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

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SEO // App Development // Amazon SEO Services

Guest posting on external sites is a reliable way of gaining referral traffic, improving and expanding your brand recognition and increasing your SEO ranks. There are some misconceptions that sponsored guest posts can be risky. This isn't the case as long as they aren't used to pass page rank, but instead are used to attract direct traffic. You can make that clear by disclosing that the article is sponsored and mark any links with a "nofollow" designation.

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Link Building // Mobile App Developers // Blog Writing Service

When it comes to Guest Blogging, your main goal should be to provide valuable information to your readers. Your secondary goal should be to benefit your site traffic and rankings through the use of backlinks. These links should enhance the material of your post, they should be embedded naturally and should be used sparingly enough to entice your readers. You'll also want to include nofollow links as part of your interlinking strategy to avoid being penalized.

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Link Building // Wordpress Development // White Label SEO

Content marketing campaigns are intricately woven, multifaceted roads that work together for a common cause—at least, they should be. Many modern content marketers have the unfortunate tendency to view content through a singular, warping lens that combines all forms of content together in an incoherent puddle of words.

It's not enough to simply write large quantities of content and hope for the best. There are several types of content, which I've broken down into three major categories, each of which has advantages and disadvantages that can be molded together to form one cohesive strategy.

I've designated these types of content as "big," "medium," or "small," but these words don't necessarily describe the content's length as much as they describe the content's depth. The depth of your content is the most important factor when categorizing the function of each—even though length is often loosely associated with that depth.

Let's take a look at each type of content available, and where they belong in the context of your larger campaign:

Mentioned in Today's Episode:

• Content writing service

• distinct and consistent brand presence

• SEO strategies

What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

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• SEO.co
• DEV.co
• Link.Build
• ROI
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/

It's well known that guest blogging is valuable for building long-term equity in your business. For those just getting started, it can feel overwhelming knowing how and where to start. Fortunately there are online resources available to save you valuable time and effort.

At seo.co, our favorite internet marketing tool to find guest blogging opportunities is Scrapebox. This episode outlines the steps for using Scrapebox in conjunction with Proxybonanza. For more detailed step-by-step instructions with visuals check out seo.co's resource guide on guest blogging

We have also released a great link building guide, which should prove helpful for those looking to scale up their efforts.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?

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https://seo.co/blog/ // https://link.build/ // https://dev.co/ // https://twitter.com/seodotco //

Like with anything in life, content writing is vulnerable to the development and persistence of some very bad habits. Bad habits in the writing, publishing, and syndication of your content can interfere with your overall quality, the long-term viability of your campaign, and of course the size and loyalty of your readership.

Fortunately, your content strategy is an ever-evolving entity, and no matter how long these habits have been forged, it's possible to break them if you are aware of them and have committed yourself to the process.

If you catch yourself involved in any of these five terrible content habits, it's time to reevaluate your strategy and try to move past them:

Mentioned in Today's Episode:

• Custom content writing service

• list to keep the creative copywriting juices flowing

• What is not appropriate for the brand

What do you want to hear more about? What should we talk about next? Please let us know in the comments below. If you haven't checked out our link building services, please do so!

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• SEO.co
• DEV.co
• Link.Build
• ROI
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/

There are a number of strategies you can use to establish your brand and build a credible online reputation. One of the most reliable is guest blogging. It requires no fancy equipment or expertise and if done right, it can yield the strongest ROI.

This episode covers the four main benefits of guest blogging: referral traffic, brand recognition and reputation building, link building, and social audience building.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?

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https://seo.co/blog/ // https://link.build/ // https://dev.co/ // https://roi.me/

The true power of a content marketing campaign only makes itself clear with a suitable investment of time. Initially, you won't see much in the way of results; your readership will be small, your authority will be negligible, and your content archives will be scarce.

However, each new piece you create will serve as a semi-permanent landmark, and each new reader you attract will feasibly stick around for the long haul. These features make content marketing a strategy with the potential for exponential growth—provided you're able to grow your efforts proportionally.

Most people "get" content marketing conceptually, and may even be able to piece a basic strategy together, but people really get thrown off when they try to devise a strategy for long-term growth. It's a confusing process, often manifesting in fits and starts, but you need to be able to predictably control it if you want to eventually reap the benefits.

To help you better understand this growth process, I've split the "typical" content marketing timeline into five key stages of growth:

Mentioned in Today's Episode:

• Custom content writing service

• online marketing campaign

• Content Marketing Growth

What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with us:

• SEO.co
• DEV.co
• Link.Build
• ROI
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/

After Google's Panda and Penguin updates, many SEO experts were constantly on edge anticipating another update that would ultimately upset the system as they knew it. Fortunately, it appears that the main updates over the past decade have made Google more comfortable with the quality of its search engine. This is evidenced by the fact that all of the updates since Panda and Penguin have been small with very little effect on most websites rankings.

Here's more on how to recover from a Google penalty.

What did you like about this podcast episode? What would you change? What would you like us to talk about and learn in our next episode?

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https://seo.co/blog/ // https://link.build/ // https://dev.co/ // https://roi.me/