Thousands of online marketing blogs exist. We created a shortlist from ones we liked, but that doesn't mean our list is "the best" or even a good resource. Here's what I look for in online marketing content:

1. Content that provides not only new ideas and new information, but information that is actionable.

2. Content that is more than marginally better written. If it's not actionable, it should be at least funner or preferably better written than all others out there.

In the end, it's difficult to find something new under the sun when it comes to online marketing. Yes, search engines update things, but no major shifts have truly occurred in the last few years where the writing on the wall was not already evident.

What do you think? What did you like from this episode? What could we change? What would you like to learn next?

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In this episode, we discuss how to improve SEO using global on-site strategies. Namely, we discuss site-wide optimization (as opposed to page-specific) tactics to improve your search engine optimization.

What did you like from this episode? What could we change? What would you like to learn next?

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Google is constantly changing its standards for what makes a site "authoritative," and which ranking signals are most important, but there are some tenets that have been consistent, such as high quality content and reputable, natural backlinks. So what happens when one of these ranking signals, such as a quality linking back to your site, disappears?

Mentioned in Today's Episode:

• Backlinks pointing to your site
• Higher domain authority over time

Leave Some Feedback:

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

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• https://seo.co/blog/
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/
• https://podcast.seo.co/

In this episode, we discuss improving SEO through domain level optimization tactics. Namely, choosing the right domain, keeping your domain/URL length short, optimizing subdomains, keeping your whois detail public and choosing the right hosting provider.

Domain names, even exact match domain names (EMDs) and how you treat subdomains, can have a huge impact on the relevance and quality of your SEO success. So, choose your strategy wisely.

What did you like from this episode? What could we change? What would you like to learn next?

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White hat SEO is everything that black hat SEO is not. It consists of a set of search engine optimization techniques that Google encourages. When followed, these techniques eventually lead to improved search rankings, a bump in website traffic, and (presumably) more conversions.

Compared to black hat SEO – which marketers use to hack their way to results – white hat SEO does a couple of things differently.

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• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

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Google can punish your website manually or algorithmically. Being hit by a Google penalty is a terrible experience, but one from which you can recover. In either situation, an ounce of prevention is worth a 1,000 pounds of cure.

In this episode, we discuss how to prevent and recover from a google penalty.

What did you learn and/or like from this episode? What would you like to see next time? How can we improve?

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The exact definition of black hat SEO has evolved over the years. In fact, many of the practices that were common in 2003 or 2006 are now considered black hat. So while nothing is etched in stone, there are a few criteria that generally classify an SEO technique as being black hat.

Mentioned in Today's Episode:

• What is a black hat seo tactic?
• Relevant keywords are necessary in order to rank on Google

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

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• https://seo.co/blog/
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Digital marketing for SaaS companies is competitive. In this episode we discuss some of the nuances of social media, link building and SEO for software-as-a-service companies.

What did you learn and/or like from this episode? What would you like to see next time? How can we improve?

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In this episode, we discuss reasons for outsourcing your blog writing and on-site content creation. In today's day and age, it often makes more sense to outsource than bring the skills in-house. This could include link building and blogging.

Mentioned in this episode:

OnlineJobs.ph // Upwork // Freelancer

What did you learn and/or like from this episode? What would you like to see next time? How can we improve?

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https://seo.co/blog/

https://seo.co/link-building-services/

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What's the worst that could happen to you in starting an SEO campaign?

There are several ways you can start out, but only a handful of ways that an SEO campaign can burn you in each scenario.

Mentioned in Today's Episode:

• A cost-effective marketing strategy
• SEO campaign
• SEO Process

Leave Some Feedback:

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with us:

• https://seo.co/blog/
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• https://www.linkedin.com/company/seodotco/
• https://podcast.seo.co/