In-house SEO experts can seem like the wisest choice, since there are both good and bad agencies out there (and good agencies tend to be expensive). But as you might imagine, there are pros and cons to in-house SEO agents, just like any other option.

Mentioned in Today's Episode:

• https://seo.co/in-house-seo-expert/

Leave Some Feedback:

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with SEO.co:

• https://seo.co/
• https://seo.co/blog/
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/
• https://podcast.seo.co/

In this episode, we discuss the nuances of SaaS company SEO.

Like other competitive industries, SaaS businesses face SEO and link building challenges when it comes to ranking for difficult keywords. Combining short and long-range goals for SaaS-based SEO is critical for long term success.

Mentioned in this episode:

Link Building for SaaS // SaaS Digital Marketing

What did you like from this podcast episode? What could we improve? What should we discuss next time?

Connect with us:

https://seo.co/

https://seo.co/blog/

https://podcast.seo.co/

https://www.twitter.com/seodotco/

There are no shortage of SEO strategies. In fact, we created a comprehensive list of 77 link building strategies. At a high level, however, there are really only two types of link building:

1. Manually building links yourself

2. Earning backlinks through quality content

In this episode, we discuss the most white hat link building strategy of them all: earning your links. It falls in line with the simple law of attraction: you attract what you are. Quality begets more quality.

How do you attract natural backlinks to your website? What are some tips you could share?

What did you like from this episode? What could we change? What would you like to learn next?

Connect with SEO.co:

https://seo.co/ // @SEOdotco // SEO.co Blog // Linkedin // ROI // Nead.co

The source of a link matters greatly, and gets a lot of attention; for example, a link on a high-authority, national publisher is going to get more link juice than a link on some barely known site with a questionable authority. But what about the other side of the equation? Does is matter where your inbound links are pointing?

Mentioned in Today's Episode:

• What Makes a Link Valuable

Leave Some Feedback:

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with SEO.co:

• https://seo.co/blog/
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/
• https://podcast.seo.co/

Performing on and off-site SEO on your homepage is and should be different than any other page on your website.

In this SEO podcast episode, we discuss best practices for homepage SEO and how to build links to your site's homepage.

What did you like from this episode? What could we change? What would you like to learn next?

Connect with SEO.co:

SEO.co // Link.Build // @SEOdotco // Linkedin

Link building isn't something you try for a few months, put on autopilot, and forget about. There needs to be a consistent purpose in order to enjoy sustainable results. More specifically, scalability needs to become a primary focal point.

Mentioned in Today's Episode:

• Outreach to potential link building partners
• Brand mentions
• white label SEO

Leave Some Feedback:

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with SEO.co:

• https://seo.co/
• https://seo.co/blog/
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/
• https://podcast.seo.co/

In this episode we discuss anchor text rich backlinks and why varying your anchor text in your link building is critical for SEO success.

How do you build links for SEO?

What did you like from this episode? What could we change? What would you like to learn next?

Connect with SEO.co:

SEO.co // Link.Build // @SEOdotco // Linkedin

If you own a business that depends on brand visibility, you need a search engine optimization strategy. Through SEO, you'll be able to improve user experience, increase the visibility of your site for new and repeat customers, and ultimately drive more traffic to your business. The fundamentals of SEO are actually quite simple, leading many entrepreneurs or webmasters to believe they can handle it completely in-house. Doing so can save on short-term costs, but it might also decrease the overall impact your campaign can have.

Agencies, on the other hand, can be expensive or difficult to work with—so how do you know if one is right for your situation?

Mentioned in Today's Episode:

• Audit your backlink profile
• DIY SEO
• Building quality links for SEO

Leave Some Feedback:

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with SEO.co:

• https://seo.co/
• https://seo.co/blog/
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/
• https://podcast.seo.co/

When it comes to link building, building one-way links (as opposed to reciprocal links) has always been preferred.

In this episode, we discuss one-way link building services, including best practices in building one-way links in white-hat way for search engines.

What did you like from this episode? What could we change? What would you like to learn next?

Connect with SEO.co:

SEO.co // Backlink Services // @SEOdotco // Linkedin // ROI // Nate Nead

We used to run a directory link building service as part of our SEO packages. No more. Building links from places like DMoz.org and the Yahoo Directory are things of the past.

Today's link building 101 best practices involve building links for humans, not for search engines. That's why we take a content marketing approach to link building in all that we do.

What did you like from this episode? What could we change? What would you like to learn next?

Connect with SEO.co:

SEO.co // SEO.co/Blog // @SEOdotco // Linkedin // ROI // Nate Nead