There are a thousand "wrong" ways to do SEO, including spamming backlinks or writing fluff content stuffed with keywords, but what many people don't know is that there are actually several "right" ways to do it. Even as you do your best to follow best practices in every SEO-related vertical, there are three possible approaches you can take for your campaign.

Mentioned in Today's Episode:

• Startups doing SEO

What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with us:

• SEO.co
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/
• SEO podcast

When it comes to improving SEO for a local business, almost nothing beats local link citations and local link building. In this episode, we discuss some link building strategies for building links for local SEO ranking. Specifically, we cover the following:

• Elimination of bad links
• Removing and disavowing spam links
• Piggybacking on competitor's link wins
• Correcting errors in local link citations
• Avoiding link exchanges
• Asking for citations
• Pacing your SEO link building efforts
• Learning from your popular posts/content

What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with SEO.co:

• https://seo.co/
• https://link.build/
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/
• https://podcast.seo.co/

Authority is near the top of the wish list for most online marketers, but it isn't easy or straightforward to build. If you're just starting out, your brand is going to have next to zero authority, and it's all on you to build up your influence from there.

If you don't have much (or any) authority to work with, follow these steps to earn your reputation as a major online influencer:

Mentioned in Today's Episode:

• Rank higher in search engines
• Greater online authority
• Guest posts around to other blogs and websites within your industry

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with us:

• https://seo.co/blog/
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/
• https://podcast.seo.co/

In this episode we discuss some ways to improve SEO & Google rankings with the help of off-site link building. Here we discuss the following:

• Guest posting
• Backlink diversity
• Building links on key pages
• Using appropriate anchor text
• Nofollow vs. Dofollow (vs. UGC, Sponsored, etc.)

What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with SEO.co:

• https://seo.co/
• https://seo.co/blog/
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/
• https://podcast.seo.co/

To those unschooled in the science between SEO and content marketing, SEO is often treated as voodoo magic. And because Google has set so many of the rules (some of which force SEO's into gray area) many tend to frown upon the industry as a whole.

However, there continue to be legitimate, white-hat ways of performing search engine optimization without trying to completely manipulate Google's algorithm.

What did you learn and/or like from this episode? What would you like to see next time? How can we improve?

Connect with us

https://seo.co/

https://seo.co/services/

https://seo.co/blog/

https://podcast.seo.co/

https://www.twitter.com/seodotco/

If you're going to survive in the radically changing landscape of link building and SEO, both in response to the continual Google Core updates and in anticipation of the updates to come in the future, you'll need to do some tweaking to your existing set of strategies. Notably, there are three popular strategies you'll have to part with as soon as possible:

Mentioned in Today's Episode:

• Hiring a blog writing service
• The Knowledge Graph
• Link building itself is still a relevant service to hire

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with us:

• https://seo.co/blog/
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/
• https://podcast.seo.co/

The old school link building service companies are much different from today's outreach link builders. Today's natural link building campaigns involve more relevance than authority. They require more of a slog. With that slog is a focus on process to truly drive backlinks at scale.

How are you currently building your links?

What did you learn and/or like from this episode? What would you like to see next time? How can we improve?

Connect with us

https://seo.co/

https://seo.co/blog/

https://podcast.seo.co/

https://www.twitter.com/seodotco/

There are certain fundamentals that have always—and probably will always remain in online marketing. They exist in the form of user actions, which remain consistent across multiple platforms and in multiple strategies. Whatever tactics you use today or in the future, be sure to prioritize these seven user actions:

What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with us:

• https://seo.co/blog/
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/
• https://podcast.seo.co/

We use the following phrase internally when discussing how you should gauge the quality of your SEO company:

"Never trust a skinny chef"

That is, if you're looking to hire an SEO company, take a look at how well they do their own search engine optimization. Are there on-site elements in place including things like site speed and internal linking? How are they ranking? What does their backlink profile look like?

What did you learn and/or like from this episode? What would you like to see next time? How can we improve?

Connect with us

https://seo.co/services/

https://seo.co/blog/

https://podcast.seo.co/

https://www.twitter.com/seodotco/

Effective SEO requires a delicate balance between implementing optimization tactics and improving online user experience, and many webmasters make the mistake of over-optimizing their sites.

Avoid these over-optimization mistakes to keep your users—and Google—happy:

Mentioned in Today's Episode:

• Offsite optimization
• High-quality content about a specific topic
• Backlinks need to appear natural
• Brand mentions

• What do you want to hear more about? What should we talk about next? Please let us know in the comments below.

Connect with us:

• https://seo.co/blog/
• https://twitter.com/seodotco
• https://www.linkedin.com/company/seodotco/
• https://podcast.seo.co/