SEO Rant Podcast

Greg Bernhardt of Shopify joins the SEO Rant Podcast to discuss using Python for SEO:

* What is the programming language known as Python?

* How Python can help you when doing SEO

* How to get started learning Python for SEO

As you may have noticed, SEOs who are "doing the Python" sneak a little green snake emoji into their Twitter profiles. But outside of having a rad emoji that goes along with it, what is Python from an SEO point of view?

Join Mordy Oberstein as he invites Greg Bernhardt to the podcast to discuss how SEOs can use Python to take what they can do with spreadsheets to a whole new level!

Brian Harnish joins the SEO Rant Podcast to share his wisdom on running a site audit:

* What tools should you use to run a site audit?

* Running a site audit on big versus smaller sites

* Core Web Vitals and site audits

We dive into the pros and cons of the various site audit tools that are out there. What many folks might not realize is that there are different tools for different sites for different kinds of users. Using the most thorough of all site audit tools might not be the most efficient way to work when dealing with a smaller site or where you want to take the audit for the client. Also, keep in mind, that certain tools are better at offering tons of amazing details while certain tools make it efficient to get a bird's eye view of the site's health. For site audits, like the rest of SEO, it all depends.

Tory Gray joins the SEO Rant Podcast to discuss if eCommerce SEO is different than other types of SEO:

* How unique is eCommerce SEO

* Do you need to hire an eCommerce SEO specialist?

* Are there areas of SEO that are truly unique?

It seems like every day there's another new type of SEO out there. Whether it be "Saas SEO" or whatever. One of the areas of SEO specialty that has come to the forefront over the last few years is eCommerce SEO. While the web is filled with all sorts of content describing the unique characteristics of eCommerce SEO Tory Gray challenges the notion that eCommerce SEO is that much different from "standard SEO."

Sam Torres joins the SEO Rant Podcast to discuss the wonderful world of SEO and structured data:

* Why structured data is important for creating relationships between content pieces

* On implementing structured data

*The importance of not going overboard with marking up your site

Structured data is a powerhouse that takes the guesswork out of what something means and beyond. Moreover, it can help create relationships between various pieces of content. There are a lot of opportunities to create interrelationships between pieces of content by marking up things like the author or publisher of a blog post, etc. In an entity-centric world, structured data is your friend here.

Listen as Sam Torres and Mordy Oberstein explore structured data, your site, and your rankings!

Glassdoor SEO, Colt Sliva, joins the SEO Rant Podcast as we dive into how E-A-T plays into ranking despite it not being part of the algorithm per se:

* Why E-A-T and ranking goes far beyond just links

* How E-A-T factors into ranking despite there not being an E-A-T score

* The role of machine learning on ranking

While there is no E-A-T "algorithm" - Google is using machine learning to profile sites in order to match the site to its understanding of what good and quality content looks like. E-A-T as a score is not a thing but E-A-T as an alignment to a profile constructed by machine learning is!

There seems to be a lot of misunderstanding around this topic (and around the idea of meta structures impacting rank without them being a direct ranking factor). All the more reason why the conversation in this episode of the podcast is an important one!

Listen as Colt and the show's host, Mordy Oberstein, get into the thick of it!

Tech SEO at Wix, Assaf Cohen, joins the SEO Rant Podcast to talk about the value a website brings to a small business:

* How having a website makes your business discoverable

* Why every SMB needs a Google Business Profile

* Why having a site is not worthwhile if it's not a quality site

Did you know there was a great hardware store right around the corner from you? No? That's probably because they're a mom-and-pop store and might not have a website let alone a Google Business Profile.

Having a website is a must for every small and local business. Even if your customers prefer an in-store shopping experience, they're likely finding your business by searching online.

Listen as Assaf Cohen and Mordy Oberstein talk about the role a good website plays in the earning power of small businesses.

Jonathan Berthold joins the SEO Rant Podcast to tell us why SEOs need to take CRO into account.

* The need for SEOs to think about CRO

* Why SEOs often don't think about CRO

* How to define SEO so that it includes CRO

SEO is becoming increasingly siloed. The danger here is that the larger context gets lost really easily. The end goal of SEO is a business goal - it's to help sites generate revenue. Without taking the larger context into account we as SEOs can't truly help sites. That larger context is CRO.

Join Mordy Oberstein and Jonathan Berthold as they discuss the relationship between SEO and CRO.

What's it like being an SEO in a market that isn't your native language? Yagmur Simsek joins the SEO Rant Podcast to talk about her experiences doing SEO as an expat.

* How employers can best handle hiring an SEO who is an expat

* The positive impact that comes with hiring an expat in an SEO role

* The difficulties doing SEO as an expat

Most of us take the ability to communicate with out teammates or clients for granted. But what happens when you move to a country where the language is not your mother tongue? Language is one thing, but learning a new culture is even more difficult. How might it all impact the way you do SEO?

Danny Gavin joins the SEO Rant Podcast to share his outlook on SEO education:

* The current state of formal SEO education

* Why SEO education has to be hands-on

* How to get the most out of an SEO course

SEO has traditionally been something folks have gotten into indirectly and with a lot of on-the-job training. As the industry has grown, university-level SEO courses (as part of a larger digital marketing program) have popped up all over. The question is, can you learn SEO in a classroom?

Listen as Danny Gavin and Mordy Oberstein sort it all out!

Semrush's own Eka Ebralidze joins the SEO Rant to discuss how to outreach to influential people and important stakeholders:

* Why leveraging influencers in a shallow utilitarian way won't be effective

* Why influencer marketing is really "relationship marketing"

* How to actually communicate effectively with influential people

There's a lot of "shallowness of thought" when discussing utilizing influencers as part of a marketing strategy. Often, the conversation makes it seem that the relationship between a brand and the influencers it engages with is entirely utilitarian. However, this is anything but the truth.

Join Eka as she shares her outlook on influencer communications.