SEO Rant Podcast

Darwin Santos joins the SEO Rant Podcast to talk about SEO knowledge and what he calls "standing on the shoulders of giants":

* The impact of individual SEOs on the career paths of new search marketers

* Why remembering we all learned SEO from someone else is vital

* Realizing SEO knowledge is a give and take scenario

We all take things for granted. Such is life. This is why every once in a while it's important to get some perspective. There are certain things in the world of SEO that are givens. There are certain ideas and practices that are no-brainers at this point. But if we stop and think for a second we'll quickly realize that these things are only obvious because of the ingenuity and hard work of other SEOs. And while we might have our own novel ideas, they're very often built on the foundation of someone else's ingenuity.

In this episode, Darwin and I talk about the continual building of SEO knowledge and the appreciation of those who made this possible for us.

Garrett Sussman joins the SEO Rant Podcast to discuss what does and will impact the way people search on Google:

* How educating the next generation about Google will impact the search results

* The role of evolving technology on search behavior

* How user need and demand for personalization might change Search behavior

The way people search on Google impacts everything. Users changing the way they consume content and search for information forces search engines to show different results on the SERP. Yet, not much time is spent talking about what impacts the way people utilize search engines and how and why people change their search behavior.

Which is why Garrett and Mordy talked exactly about that!

Kyle Place joins the SEO Rant Podcast as he reflects back on what it's like to be a first-year SEO:

* The challenge of getting bad information as a new SEO

* Why the lack of SEO standards makes being a new SEO hard

* The role the community plays in the life of a new SEO

Being a new SEO is not easy. From learning the craft to finding strong SEO resources, being a first-year SEO is challenging. To the latter, new SEOs often end up reading top-level content and feeling like they have mastery over a topic when really SEO is a never-ending learning cycle.

Compound this with a heap of other difficulties and it's easy to see why being a first-year SEO is not the easiest thing on the planet... which is exactly what Kyle and I get into on this episode.

Karen Julia joins the SEO Rant Podcast to talk about doing SEO when the work heavily involves designers.

* Why designers are more problematic for SEO than other stakeholders

* Finding the balance between practical and beautiful design

* How SEOs can create strong working relationships with designers

There can be a serious lack of "common ground" between SEOs and designers. Both parties feel the site belongs to them and both can have very different visions for it. It's a tricky relationship to navigate but having a strong relationship with a site's designer can spare you a lot of headaches down the road.

In this episode, Julia and I dive into the pain and joy of SEOs working with designers.

Jamar Ramos joins the SEO Rant Podcast to chat about the needs and hangups of the SEO community.

* The negative outcomes that occur when SEOs jockey for position

* Maintaining a sense of respect even when we disagree on SEO

outlooks

* Consciously trying to support people in the community

The SEO community is unique. It's unique in its knowledge sharing and the closeness of the community and heap of other good things. It's also unique in some of the mudslinging that goes on.

I remember a prominent non-SEO who carefully followed the community being astounded at how aggressive SEOs can be towards each other.

It's a real problem at times and it's a stain on the community overall (like it or not).

That's why having an open conversation about this topic is really important and it's why the idea of supporting each other and collaborating with each other is more important than ever.

This, of course, is exactly what Jamar and I talk about in this episode!

Lidia Infante joins the podcast to discuss what international SEO really is:

* Information density and its role in SEO

* How Natural Language Processing has impacted international SEO

* Why understanding user tendencies is a must when doing

international SEO

Not unlike other areas of SEO, the conversation around international SEO has become far too cliched. There are far too few discussions about the idiosyncrasies of various markets and how that plays out for both bots and users. When it comes down to it, international SEO means understanding how Google functions and how users operate, it's not just ccTLDs and hreflang!

Here's a summary of what we talked about

Judith Lewis joins the SEO Rant Podcast to go off on horrible link building practices:

* Bad metrics for bad links

* How to build links the right way

* What link outreach requires to actually work

There is no bottom of the barrel to the stupidity that goes on around link building. Not only are these practices not effective they're just downright dumb at this point. Yet, for some reason, all sorts of link-building shenanigans are alive and kicking. In this episode, Judith shares what makes bad link building bad... as well as what makes for good link building!

Itamar Blauer joins the SEO Rant Podcast to discuss common-sense SEO:

* Link building and common sense

* Content creation and common sense

* Data for SEO and common sense

Like life, SEO demands just a wee bit of common sense. While you would think certain things are obvious, they are not. To this day there are so many mindboggling bad SEO practices that people still hold onto for some reason. This, despite the fact that they fly smack in the face of all that is intelligent and reasonable.

Itamar Blauer joined me to bitch and moan about the lack of common sense in some SEO practices.

Enrico Chiodino joins the SEO Rant Podcast to discuss SEOs and their role in protecting the digital environment:

* SEOs and their obligation to the web

* Why having a purpose helps SEOs care for the web environment

* Fooling users is far worse than fooling bots

You may not realize it, but SEOs leave a major mark on the web. We have a lot of power to both help and harm the web as a whole. This puts a unique obligation on SEOs to ensure they care for the web and its overall health.

In this episode Enrico Chiodino and I discuss the unique role SEOs play in protecting the web and how they might go about doing so.

Igal Stolpner joins the podcast to share his outlook on doing SEO for big/established sites in contrast to doing SEO for smaller/newer sites:

* Doing SEO on new sites versus old sites

* How understanding the growth potential of a site differs for small

versus big sites

* Creating site architecture on big and small sites

It goes without saying that there is no one size fits all SEO solution. How you approach everything from creating site structure to analyzing growth potential to doing keyword research all depends on the type of site you are working with. Whether the site is new or not, whether the site is big or not, all heavily factors into how you do SEO.

In this episode, Igal and I dive into the differences between SEO on a big site, SEO on a small site, SEO on a new site, SEO on an old... SEO on all kinds of sites.