SEO Rant Podcast

Host of the Page 2 SEO Podcast and all-around SEO maven Jacob Stoops joins the SEO Rant to share his thoughts on what you should and should not do when creating a content plan that considers SEO.

*Why having an overly rigid content release schedule is not a good idea

*Why you should bring an SEO into the content process as early as

possible

*How to ensure your content is focused

*Why visiting the SERP is a must for content creation

*How to fix the content creation process for SEO

We go into what it takes to create a content strategy that works for producing organic traffic. Learn what creating a content strategy that considers SEO should and should not look like.

Data-driven SEO veteran Ori Zlibershtein joins the podcast to share his take on how SEOs use data:

* The problem of too many visuals inside of SEO tools

* Why overlying on SEO tools is not a good idea

* How to best use the data you get from SEO tools

We go deep into how the over-abundance of SEO tools and the type of data they provide might actually make things harder when doing SEO. While the SEO tools are great, they do damper the perceived need to critically think and problem-solve. That, of course, can mean SEOs are missing big issues and/or spending their time on things that are not that important.

Wix's own Performance Tech Lead, Dan Shappir, joins the podcast to share his take on Core Web Vitals from a developer's perspective:

*The Value of Core Web Vitals

*Collaborating with Google on Core Web Vitals

*The shortcomings of Core Web Vitals

Go deep into Core Web Vitals from the perspective of a world-class developer. We jump into a bit of what goes on behind the scenes when working with Google to improve Core Web Vitals as well as what benefits and problems Core Web Vitals bring to the web and to SEO.

Amanda Jordan joins the SEO Rant to share her thoughts and feelings on GMB spam:

* The extent of Gooogle My Businesses' spammy listing problem

* Why Google letting GMB spam exist is so hard to understand

* How you can fight GMB spam

Plus, we offer you an amazing idea as to how to prank people using Google My Business's verification process!

Miracle Inameti-Archibong joins the SEO Rant to talk about SEO and ROI:

*How SEO forecasting can create client buy-in

*How to approach SEO forecasting honestly to build strong client relations

*Why you should show your clients expected growth without them doing any SEO

Trevor Stolber joins the SEO Rant to advocate for having SEO standards:

* Should the SEO industry have a set of standards?

* Is it feasible to apply standards to SEO?

* What would having SEO standards look like?

Daniel K. Cheung joins the SEO Rant to chat about:

*What SEO strategy means

*The role of the SEO generalist

*How roles in SEO are changing

Spam fighting legend Jason Brown joins the SEO Rant to talk about:

* What goes on inside SEO Facebook groups

* Why SEO Facebook groups are a terrible place for SEO information

* What fighting SEO misinformation inside of Facebook groups is like

Live the life of an actual SEO dealing with the nonsense found inside of SEO Facebook groups. The amount of lies and shenanigans that go on there is unbelievable. The sad part is, most of the people asking questions in these groups are totally unsuspecting.

Jess James joins the podcast to share her thoughts on making your website accessible:

*Why accessibility is more important than you think

*Why creating an accessible site is not as hard as you think

*What you may not be considering when thinking about accessibility

Verena Hallam joins the podcast to chat about how the SEO community can be a great place:

*The support the SEO community offers

*The best resources available to SEOs who need some support

*The impact of the pandemic on SEO culture