SEO Rant Podcast

Emma Russel joins the podcast to talk about how to create a positive culture at an SEO agency.

*The unique challenges SEO agencies have in creating a positive culture

*What it takes to create a positive culture at an SEO agency

*Women need to be treated with respect in the workplace. Period.

You can't seriously think that writing good SEO content means copying what ranks already, right? Don't. While looking at what ranks is helpful it's not what you should base your content on. Here's why you should not copy what already ranks on the SERP when creating SEO content.

Emily Brady joins the podcast to share her thoughts on the role of branded keywords and the brand SERP:

* Why SEOs are wrong for putting branded keywords down

* Why the brand SERP is more powerful than you might think

* Unleashing the power of your brand SERP with ease

Branded keywords might not be as sexy as discovery keywords. However, isn't the whole point to be as big as a company like Microsoft where people search for your product or company by name?

And even if you aren't that big (and let's face it, unless that's Bill Gates reading this, you aren't)... how many times will a consumer find your site, and before buying from you do a bit of research on who you are? Pretty often. And what keywords do you think they are using for that research? Oh, yes... branded keywords!

Resources:

Emily Brady's Twitter: https://twitter.com/Plotboilers

Andy Chadwick, confounder of Snippet Digital, joins the podcast to chat about the state of keyword research:

*How keyword research has changed

*What it means to properly do keyword research these days

*How to find real opportunity doing keyword research

Andy goes deep into his processes and shares his outlook on keyword research. From taking a broad look at a topic to properly categorizing relevant keywords, Andy takes a staunchly topical and "content gap" approach to keyword research by using some incredible tools he developed!

The one and only Niki Mosier joins the podcast to rant about the world of local SEO during a pandemic and beyond:

* Struggling with Google's GMB support

* The complexities of local SEO and COVID-19

* On being both a local and technical SEO

The ever-pleasant (and quite knowledgeable) Nick Leroy joins the podcast to talk about the pros and cons of working for an SEO agency:

* Who is agency life for?

* Is an SEO agency conducive for growth and advancement?

* What working for an SEO agency can mean for your family life!

Resources:

Nick LeRoy Consulting: https://nickleroy.com/

Nick LeRoy's Twitter Profile: https://twitter.com/NickLeRoy

The SEO for Lunch Newsletter: https://nickleroy.com/newsletter/

The great Andrew Optimisey joins the podcast to share his thoughts on SEOs who rip their clients off:

* How SEOs selling snake oil ruins good SEO

* Dealing with clients who were sold SEO snake oil in the past

* Why some SEOs sell snake oil

Resources:

Andrew Optimisey Twitter: https://twitter.com/Optimisey

Optismey SEO Consulting: https://optimisey.com/

Dany Taylor's Website: https://dantaylor.online/

In this episode, we welcome Hubspot’s Victor Pan who rants all about how SEOs don't approach Google patents correctly.

We get into:

*The various reason why an SEO-related patent might exist

*The fallacy in assuming all Google SEO patents are active

*Why thinking Google’s patents are there to throw us off is incredibly stupid

There a slew of reasons why Google might write a patent. Assuming that any given patent must be a part of the algorithm is a bit silly and doesn't consider the wide array of reasons a company creates a patent.

At the same time, thinking Google is trying to throw us off their scent by releasing patents is equally absurd.

Resources:

Victor Pan Twitter Account: https://twitter.com/victorpan

Wix's lead technical SEO, Nati Elimelech, joins the podcast to talk about the need for a deep Search Console crawl errors API.

We get into:

*How Google has done a great job advancing the SEO conversation

*Why Google should offer more crawl error data via automation

*Does Google care about the “SEO agency?”

Crawl errors are a major part of doing technical SEO. Yet, Google doesn't really have a good way of offering crawl errors reporting at scale. Nati gets into why a comprehensive crawl errors API out of Search Console is a must and why it seems Google tends to ignore SEOs working on the agency side!

Resources:

Nati Elimelech’s Twitter Account: https://twitter.com/Netanel

Google Deprecates Crawl Errors Report API: https://www.seroundtable.com/google-old-search-console-27020.html

SEO data is great... until it's not. You can't apply SEO data across the board without considering your site's situation. Data is great, but only until a point.

The real advantage to data is knowing how to use it. But that's really tricky. Taking an SEO study or SEO data and applying it to the unique circumstances of your site is really hard stuff!

Here's a rant on why a more balanced approach to SEO data makes a good deal of sense!