SEO Rant Podcast

Steven van Vessum joins the podcast to share his thoughts on why getting the SEO priorties right matters more than you might think:

* Where to start when prioritizing the full spectrum of SEO tasks

* What prevents people from properly prioritizing their SEO efforts

* Creating buy-in for proper SEO prioritization

There's this long-standing debate in the SEO industry about what matters more. Is it content? Is it links? Is it technical optimization? In this episode, we offer a different approach. Instead of weighing what's more important as an absolute, why not consider what's important to the site, right now?

Ari Nachmani joins the show to chat about the state of talent and knowledge sharing in the SEO industry:

* Is there a lack of SEO talent out there?

* What might be the root cause of there being fewer great SEOs in the

industry?

* What does a lack of SEO talent mean for SEO agencies?

SEO talent is the engine that drives the entire industry. But what happens if there is less talent out there? In this episode, we discuss the possibility of there being less SEO talent and how changes in knowledge sharing may be the culprit!

Nick Wilsdon joins the SEO Rant Podcast to share what he sees as the challenges of doing enterprise SEO:

* The pace of progress when doing SEO on larger sites

* The personality needed to work on enterprise sites

* Remaining hands-on when working in the enterprise environment

While working on large sites is not any more meaningful than doing SEO for an SMB or SME it does present unique challenges. In this episode, Nick and I run through what it's like to work in the enterprise environment, what complexities that brings, and what personal challenges come with enterprise SEO.

Abby Reimer joins the SEO Rant Podcast to share her thoughts on avoiding copycat content creation:

* How copycat content can actually harm users

* How to avoid creating copycat content

* Why having the right intent is key to avoiding copycat content

Sure, copycat content is not a great user experience. I think we can all agree on that. Producing content that skims the surface of a topic in an overly superficial way is not good for users. But it goes beyond just a poor user experience. Copycat content can result in emotional and even physical harm.

Does that sound far-fetched? Well, in this episode we explore how copycat content can be exactly that, harmful.

Diana Richardson joins the podcast to share her thoughts on why people have unreasonable SEO expectations:

* The cause of clients having incorrect expectations about SEO

* The investment needed to be successful with organic search

* How the search results themselves contribute to unrealistic SEO expectations

People have had unrealistic expectations about SEO for years. The question is, what does this say about how people see SEO, and why has this unrealistic outlook persisted for the past two decades?!

We dive into what caused and is causing people to think of SEO in unrealistic ways and how the problem is being perpetuated.

Here's a summary of what we discussed.

Amanda Milligan joins the podcast to share why trying to go viral with your marketing can actually hurt your business goals:

* Why viral marketing doesn't work anymore

* What caused the demise of viral marketing

* What you should be doing instead of trying to go viral

Viral marketing used to be a cornerstone of the digital space. However, despite it being obvious that viral marketing is not what it was, clients will still ask to "go viral." Looking to go viral is a really unhealthy marketing strategy. It's more than ineffective, actively seeking to go viral can be detrimental to your brand presence overall.

In this episode Amanda goes through why looking to go viral is unhealthy and what your brand should be doing instead.

Mercy Janaki joins the podcast to share some hard truths about the SEO industry:

* Why you should take SEO articles & social media posts with a grain of salt

* Why you should not overly rely on SEO checklists

* Why SEO tools & data can be misleading and even unhelpful if not used correctly

SEO is hard and it's easy to rely on clear-cut techniques and strategies. Yet, like everything else in life, there is no one size fits all solution. While you may see someone share an implementation that drove all sorts of traffic to their site it doesn't mean that you should do the same for your site.

In this episode, we get into some hard truths for doing SEO the right way, not the easy way.

Riley Hope joins the podcast to share her thoughts on making SEO financially accessible for all:

* Charging clients according to local income for SEO work

* SEOs setting fees that align with local business standards

* Creating flexible payment structures and options for your clients

Not every client you work with will be a large enterprise site. In fact, I'd bet the good majority are SMEs and SMBs. To the latter, not every SMB has their feet firmly on the ground. It would be a shame for businesses that can't pay big money to lose out on the advantages SEO affords sites. But making SEO affordable to small businesses isn't as simple as it sounds. You as the SEO have your own bills to pay and your own mouths to feed. Even if you wanted to make your work more affordable to new businesses how do you know where to start? How do you know what is and what is not affordable?

In this episode of the SEO Rant Podcast, we get into the details around how you can make your SEO work affordable.

Jennifer Cornwell joins the SEO Rant Podcast to share her experience working with clients on their Google My Business listings:

*The importance of giving your clients the right outlook on Google My Business

*Helping clients navigate bad reviews

*Giving the client the tools to sort out Google's contradictory messaging

When working with a client on their GMB listing nothing is more important than them having the right mindset. If your client has a warped understanding of what GMB is and what it's all about then their expectations of you might be similarly misaligned. That's why we dive deep into how to set the right expectations with your clients around their GMB listing.

The founder of Digital Rescue Rangers, Miranda Gahrmann joins the SEO Rant Podcast to share her love for site migrations!

We dive into:

* What to consider before migrating a site

* What to know if you're new to site migrations

* How to handle traffic losses after a migration

Get an understanding of what to consider before migrating a site, what to know if you're first getting started with migrations, and how to deal with traffic losses after migrating a site from a leading expert on the topic!