Send us a text

How can you transform your online marketing strategy to achieve sustainable growth? Join me, Ed Dawson, as I unravel the intricate world of SEO and PPC in this episode of "SEO is Not That Hard." Drawing from my two decades of experience, I promise you'll gain a deep understanding of the strategic shift from PPC to SEO for long-term profitability. Reflecting on my early days with broadband.co.uk, I illustrate how low competition in the early 2000s made PPC highly profitable and how the landscape has since evolved. Packed with practical tips and insights, this episode is a treasure trove for anyone looking to navigate the complexities of online marketing.

Journey with me through the challenges and triumphs of evolving online marketing strategies. I'll recount how an initial reliance on PPC led to financial hurdles and how transitioning to SEO became a game-changer for broadband.co.uk. We'll explore the ever-changing landscape of PPC, from the increasing complexity of Google Ads to the relentless competitive pressures that erode profit margins. Drawing from real-world experiences, including a successful yet ultimately unsustainable PPC campaign in the consumer telecom sector, this episode underscores the importance of adapting your strategies to stay profitable. Whether you're a seasoned marketer or a newcomer, you'll walk away with actionable insights to leverage both SEO and PPC for your business.

SEO Is Not That Hard is hosted by Edd Dawson and brought to you by KeywordsPeopleUse.com

Help feed the algorithm and leave a review at ratethispodcast.com/seo

You can get your free copy of my 101 Quick SEO Tips at: https://seotips.edddawson.com/101-quick-seo-tips

To get a personal no-obligation demo of how KeywordsPeopleUse could help you boost your SEO and get a 7 day FREE trial of our Standard Plan book a demo with me now

See Edd's personal site at edddawson.com

Ask me a question and get on the show Click here to record a question

Find Edd on Linkedin, Bluesky & Twitter

Find KeywordsPeopleUse on Twitter @kwds_ppl_use

"Werq" Kevin MacLeod (incompetech.com)
Licensed under Creative Commons: By Attribution 4.0 License
http://creativecommons.org/licenses/by/4.0/