Ikea Korea launches first Seoul store, bolsters 'omnichannel' presence

진행자: 김혜연, Chelsea Proctor

기사 요약: 한국에서 6번째, 서울에서는 최초로 개점하는 이케아 강동점, 옴니채널 전략으로 온오프라인 소비자 동시 공략

[1] Ikea Korea announced that it would open its first store in Seoul, Ikea Gangdong, on Thursday, while unveiling plans to ramp up investment to better meet the needs of Korean consumers.

*unveil (새로운 계획·상품 등을) 발표하다

*ramp up 강화하다, 늘리다

[2] “Koreans have a strong interest in home furnishing products, and the country is one of the most active markets for online purchases of our products,” said Isabel Puig, CEO and chief sustainability officer of Ikea Korea, at a preopening press event Friday. “Next year, we plan to invest 30 billion won in automation systems at our Gwangmyeong and Goyang locations, and will continue to invest in enhancing our operations across the country.”

*automation 자동화

*enhance (가치·지위를) 높이다, 향상시키다

[3] With around 52 percent of home furnishing products in Korea now being sold online, Ikea Korea sees strong demand for a seamless, cross-channel shopping experience. “Ikea Gangdong was designed with Korean shoppers in mind — those who want to see and touch products in person, and then confirm or purchase them online, or vice versa,” Puig explained.

*cross-channel 경로를 오가는

*vice versa 그 역[반대]도 마찬가지일 경우 쓰는 표현

[4] The store showcases over 7,400 products in showrooms, with around 3,700 items available for direct in-store purchase. Drawing from onsite research that included in-home visits to local Gangdong-gu residents, the store features 44 curated room sets tailored to single-person households, couples and families.

*draw from …에서 끌어 내다.

*tailor to …에 맞게 만들다.

연관 기사: https://www.koreaherald.com/article/10463569

[코리아헤럴드 팟캐스트 구독]

아이튠즈(아이폰):https://itunes.apple.com/kr/podcast/koliaheleoldeu-paskaeseuteu/id686406253?mt=2

네이버 오디오 클립(아이폰, 안드로이드 겸용): https://audioclip.naver.com/channels/5404

팟빵 (안드로이드): http://www.podbbang.com/ch/6638