"You should get more comfortable with failing in CRO" says today's guest of #theBigLift podcast, Veronica Bogdacenco, Digital Marketing Specialist. Veronica,  who is also a trainer in digital optimisation, advocates a holistic view on conversion rate optimisation, which should not come to the detriment of the performance of the site, its SEO or long term customer retention.  We love how Veronica gently emphasised the importance of failing and that every effort in optimisation brings us close to understanding our customers. Tune in to listen the full episode on all major podcast platforms.