Is customer experience still a priority in the current economic climate? This is the topic we cover today on #theBigLift podcast. We interview Tim Williams, Planning Director at London based agency Four Forty, which focuses on customer-focused behavioural change. Tim explains that an important part of his job is to help brands improve customer experience both in digital and in real world.
"The customers are messy and not linear" says Tim, "and we should not forget that we do not only operate in the online world, but dip in and out of it many times a day".