Serious Census

Serious Census

By Linda Saunders and Tiffany HardingBusinessMedicineHealth & FitnessMarketing
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Serious Census episodes

  • First impressions after Covid

    Okay so we get it. Covid was rough. It was a terrible time closing down shop, hunkering down and getting through regulation change after regulation change, policies flying everywhere... who the heck had time to focus on anything else. Thankfully, the numbers are showing significant decreases all over the world and now no ones talking about covid.... 
    It's time to make the comeback and the best way to kick that off, is to take a look at your first impressions. Fix those walls, the vents, take down your posters that are tapped up, tidy up your website... you need to look at your business from a full 360 view with fresh eyes. 
    In this episode, Tiffany and Linda talk about the real impact this has on your occupancy growth and reputation. 

    14 min
  • Market Mystery Shops- Who do you think you are?

    Mystery shops are not new concepts to the senior living space, but how often are we mystery shopping our market? Are you getting a clear picture of what your market thinks about you? We have found that, far too often, organizations make assumptions that thier referral sources are great champions of our brands. But are they? If they are a champion, are they selling the right story on your behalf? Listen in, as Tiffany and Linda dive into what these market mystery shops can do for you. 


    14 min
  • Accountability

    Nothing demotivates a great employee faster than watching you tolerate a bad one. When it comes to accountability, it can be difficult to navigate the waters especially in todays dried up talent pool. In this podcast, you will learn some key strategies for holding yourself accountable for census, as well as holding others accountable. 

    17 min
  • Consistency is Key

    We get it.. you, your boss, the world... everyone is looking for that silver bullet that is going to send you straight to the top for success. Well let me break it down for you... there is no silver bullet. There is only hard work, dedication and consistency. In this podcast, learn ways to stay committed to your census goals and learn how to avoid the destruction of distraction. 

    18 min
  • Growth Under Pressure

    Lets face it. We all know that without pressure, there is no growth. But what happens when pressure and stress in the workplace overwhelm our employees???? YOU GOT IT! It demotivates and slows down productivity. In this podcast, we discuss the ways you can hold your team accountable by applying just the right amount of pressure to ensure positive census growth results. 

    16 min
  • Census Never Sleeps

    The senior care industry is always ON! What does 24/7 really mean and how do you create a culture within your organization that fosters this 24/7 mentality? In this podcast Linda and Tiffany peel back the answers to these questions. 

    16 min
  • Humanistic Experiences in a Digital World

    Today, now more than ever before, we are conducting business in a very large digital environment. How are you leveraging technology, and ease of access with humanistic authenticity to create a captivating and enjoyable customer experience. The digital aspect to the process has brought us to a place in time where we are being less mindful of the person behind the email, the posting, the screen etc. Linda and Tiffany break down ways you can easily bridge the gap to create these humanistic experiences in a digital environment. 

    14 min
  • Managing People with Sunshine Energy

    Do you know someone with enough energy to light up New York City? Its often times the persona of the most effective admissions/marketing/ and sales professionals. As a manager it can be exhausting keeping these individuals on track and focused. In this podcast, learn how to best channel this energy to drive results. 

    16 min
  • Actions Speak Louder Than Words

    The greatest strategic plans can be 100% wasted time, energy and paper if you've never taken the steps to fully execute your plans. Many get stuck in the ruts of fixing the every day chaos that interrupts our greatest ambitions. In this podcast Linda and Tiffany uncover some tips to help you get moving. Stay tuned till the end for a special offer you wont want to miss out on! 

    19 min
  • Beefing Up Pipelines Part 2

    After much response from the first run of Beefing Up Pipelines, Linda and Tiffany decided to dig a little deeper with tactile elements to sprinkle into your lead generation strategy. 

    14 min

About Serious Census

From the publisher's feed

Its time to talk seriously about your senior living census. Stop looking to your competitors to figure it out first. Be a trailblazer and take control of the census problem. In this podcast we invite…